Content Management Matters ™

While we sat about ruminating over how print media is emulating the Web, Newsweek was busy redesigning its magazine to give readers something different.

And instead of inserting snappy sound bytes and intriguing blog-like entries, Newsweek bets that readers want to read more, not less.

Usually I write about how traditional print publications are adapting to the Web. But what about the Web's impact on the design of print publications?

Let's face it, attention spans are short. Web designers and bloggers alike know this. They design in a user-friendly format and write no more than 500 words.

But if you're a print magazine with pages to fill, how to do keep your readers well-informed without overwhelming their hurried, distracted eyes?

The main U.S. newspaper auditing group, Audit Bureau of Circulations (ABC), has announced that it will now include newspapers' print, online and combined readership figures in its biannual reports, citing that "the numbers are a key factor in negotiations on newspaper advertising rates between newspapers and marketers."