Profiling News & Articles

Marketers have always been concerned about delivering personalized content to the right audience. And here is yet another development of a content management solution that aims to solve that problem.

This time it comes from Autonomy Interwoven (news, site ) coupled with their concept of Meaning Based Marketing (MBM).

Web content management provider Interwoven has released some new personalization and profiling features for its LiveSite product, enabling marketers to deliver a richer visitor experience.

Interwoven LiveSite now includes the ability to target specific visitor segments, whether they are anonymous site visitors or known customers.