Like their sales and marketing colleagues, product managers are searching for new tools to help them use data better, particularly in order to create more customer-focused products, states a new field guide and infographic by SiriusDecisions.
The infographic – Product Management Tools and Technology Study 2015 – gives a snapshot of the tools and technologies product managers are using today, while the field guide – Product Planning, Prioritization and Roadmapping 2015 – provides businesses with criteria they should consider when evaluating product management tools, as well as profiles 11 leading vendors against those criteria.
“Product managers see their colleagues in sales and marketing becoming much more automated,” said Lisa Singer, research director for SiriusDecisions.
“They’re keeping their ears to the ground for tools that are going to help them understand the data, too. These tools allow them to grab hold of the data like their colleagues to better understand their customers, better understand their users, and better understand the ecosystems their products are working in.”