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Publishers News & Analysis

Content Marketing, Now for Brands and Publishers [Infographic]

You may have noticed a recent content marketing trend -- publishers are marketing more like brands and brands are taking a cue from publishers. Thanks to sponsored posts, native advertising and a digital landscape upon which these types of content marketing strategies can be planted and cultivated, the way brands and publishers market themselves online is changing. 

Building Communities to Promote Collaboration #gilbane2012

The development of social media and other leading edge communication and collaboration technologies is creating a “perfect storm” of change, and social communities are the best means of surviving the weather. This was the main message of both presenters in a session entitled “Collaboration from the Inside Out and Outside In” during day one of the Gilbane Conference in Boston

Dash Analytics From Parse.ly Helps Web Pubs Get Smart

Analytics provider Parse.ly announced its flagship product Dash, moving the technology from beta status to general availability, in a supported content publishing system.

The company calls Dash a predictive content optimization platform that targets publishers with a purpose-built system offering deep web content analysis "...at a massive scale" with the promise of producing data insights that will optimize web content performance.

Jahia EE 6.1 Offers Semantic Search, Improved Social Media Modules

150_jahialogo_2009.jpgJahia (news, site) adds the latest must-have buzzwords to its all-in-one web content, document management and portal system.

Web Publishing Roll-up: Online Publishers Leverage Social Media Networks, Win Pulitzers

This week in web publishing, online publishers get tools for leveraging social media, while the Pulitzer Prize awards online news organizations.

Web Publishers: Who Can You Trust?

The few things that have eluded the online word — as opposed to the infamous written word of yesteryear — are metrics of validity and accuracy, and the grail of a referenceable reputation.

With so many sites and so many people wanting to consume and interact, we never really can be sure whose version of what is most accurate. Somehow, it was all so much easier to believe when it was published in print.

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