Quantivo News & Articles

This week, two of the biggest names in behavioral and web analytics partnered. Quantivo (news, site) and Semphonic (news, site) are coming together to offer what they call a turn-key behavioral analytics service.

Remember Quantivo (news, site)? They've got that SaaS application designed to bring behavioral Web analytics data down to a level that anyone can understand. And they've just optimized it to import Webtrends data.  

Wouldn't it be nice if analytics were easier to understand? Quantivo thinks so, and their missing-link type solution – Quantivo 4 – attempts to achieve this by reducing data down to child’s play.