Companies deploying digital marketing capabilities have the technology experts. And they have those who specialize in customer engagement.
On the surface, that's two "very different" disciplines, said Gerardo Dada, product marketing leader for open cloud provider Rackspace Hosting.
Rackspace wants to merge those two worlds and today announced the launch of a new practice focusing on digital marketing infrastructure needs, Rackspace Digital. The hybrid cloud platform, Rackspace said, will help marketers engage with customers via websites, portal/extranets, mobile apps or online stores.
Having an "online presence" is for marketers "becoming more important than ever," Dada told CMSWire.