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Radiumone News & Analysis

RadiumOne CMO Eric Bader: Focus on Customer Relationships

Connecting with Bill Sobel

Eric Bader made company history last summer when he became the first CMO at San Francisco-based RadiumOne, a firm that builds software to automate media buying. Bader has been around the advertising block, so to speak. He's a veteran of adland, a community weblog and advertising archive, and has worked at Ogilvy & Mather, MediaVest, BrandinHand and Initiative, where he was chief strategy officer from 2010 to 2012.

But that's not all, folks: He's also CEO and founder of a startup called Mobilize, which creates, hosts and manages mobile applications and web sites for various customer interactions — from merchandising and transactions to CRM, loyalty programs, in-store and shopper marketing and promotions, social marketing and events.  

But his main task now, according to a story in AdWeek last summer, is to explain RadiumOne's "value proposition in a crowded marketplace of startups that claim to be able to spin social data into gold for marketers."

RadiumOne Connect Promises to Boost Mobile App Engagement

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What do you do most on your mobile device? If you're a lot like  the average smartphone or tablet user, you use apps to check everything from the weather to your social media statuses, take and share photos, as well as shop, read the news and well, just about anything else.

As the time spent on apps continues to grow, the companies behind them are trying to leverage insights about your activities. But it isn't easy. 

RadiumOne Survery Indicates Majority Find Hashtags Useful, Moderation Cautioned

Hashtags are all the rage. Most all social networks now recognize them and encourage users to employ them or follow them, but do they impact engagement? 

Improving the Mobile Coupon Shopping Experience

Who doesn’t love a coupon? Why, there are even shows about people who love coupons so much they buy things they don’t even need, just for the thrill of the discount. However, for the rest of us who enjoy receiving coupons from the retailers and brands we follow, there’s a problem: coupons have gone mobile. And while they are often easy to access, they’re not always easy to redeem.

Recession Relief: New Job Openings at Adobe, Limelight, Zmags, Shutterfly, Cirro and Perforce (7-Feb-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Recession Relief: New Job Openings at Marketo, Alfresco, Spigit, SapientNitro and Moxie (20-12-12)

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

RadiumOne Strikes Blow Against Selling Consumer Data Behind Publishers' Backs

Most web publishers of any significant size use some type of third-party technology solution that makes it easy for consumers to share their content with other Internet users. However, according to Rebecca Watson, VP of Business Development for social advertising platform provider RadiumOne, vendors of these solutions often perform some other sharing they don’t tell publishers about.

Is Mobile Advertising the Key to Reaching Generation C?

radium_one_logo.jpgCurious about who’s responding to your mobile ads the most? New research from RadiumOne suggests that it’s those within the 18-34 age range. Dubbed Generation C by Nielsen because of their connectivity to each other and content through multiple devices, this age group is one of the most coveted groups, but have proved hard to capture. Could mobile be the key to getting their attention?

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