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Real-time Marketing News & Analysis

Time is a Luxury Marketers Lack #adobesummit

Although many marketers still act as if they can take their time in sending promotions to and interacting with customers, time is a luxury modern marketers no longer have. As explained by Charlene Li, Managing Partner, Altimeter Group during the recent Adobe Summit 2013, we are fully in the age of real-time marketing.

Real-Time Marketing: Done Well, It's Engaging, But Done Wrong...

Real-time marketing looks to revolutionize the digital marketing industry by increasing engagement. What exactly is it? And can you do it wrong?Take a lesson from the Oscars -- you can.

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