Real-time Marketing News & Analysis
| Monday Mar 11, 2013
Although many marketers still act as if they can take their time in sending promotions to and interacting with customers, time is a luxury modern marketers no longer have. As explained by Charlene Li, Managing Partner, Altimeter Group during the recent Adobe Summit 2013, we are fully in the age of real-time marketing.
| Thursday Feb 28, 2013
Real-time marketing looks to revolutionize the digital marketing industry by increasing engagement. What exactly is it? And can you do it wrong?Take a lesson from the Oscars -- you can.