Rich Media News & Articles

Once there were radios, then came television, and now, with computers quickly becoming America’s primary source of entertainment, advertisers are being forced to take notice. The latest trends in online advertising reflect this changing vantage point, as a new analysis from eMarketer shows video will be the fastest growing digital ad format over the coming years, slowly but surely gaining momentum against search and banner ads. The oracle has spoken. 

Forrester has released a new report that defines best practices for digital asset management (DAM). Surprisingly, Forrester was able to distill the behavior down to three practices. Before you get too excited at your chance to become a DAM expert in three easy steps, you might want to read this article.

Microsoft recently completed its $8.5 billion acquisition of Skype. Many have speculated on topics such as continued support for iOS and Android devices, or the potential for Skype integration to boost lagging sales of Microsoft smartphones. I'm wondering something quite different: Will voice content finally grow up and be counted among the other types of documents produced by Microsoft Office and managed by content management systems (CMS)?

Education and media-based communication rich-media management provider ShareStream (news, site) has a new integration with the Xythos Platform allowing users to have a single environment for managing document and rich media such as video.

The good news about the Web is also the worst thing imaginable. Your company and your products are just one click away from being viewed by more than a billion people. The problem? So is everyone else’s company and products… If your job revolves around getting people online to pay attention to what you have to say, you are in a constant battle for eyeballs. You are fighting a war about audience engagement. So, what do you do?

Kaltura (news, site) launches the latest version of its open source community edition and adds Amazon back-end power.

The goal of most web content is to create a rich web experience. But how to manage the web experience exactly? Thanks to Russ Danner of Rivet Logic, we went beyond WCM and explored the world of web experience management.

Washington D.C. based VIDIZMO (news,site) announced support for Microsoft SharePoint 2010 in the cloud-based and on-premise editions of its interactive training tool. VIDIZMO provides solutions for training, compliance, corporate communication, knowledge-sharing and organizational development for small to midsize organizations, educational institutions, government and healthcare.

 

Open Text (news, site) has put together another piece of the enterprise content management integration puzzle. This time it's web experience management and rich media.

The latest upgrade to Accordent’s (news, site)  Media Management System (AMMS) extends the video content platform by giving enterprises out-of-the box integration with content delivery networks (CDNs), enabling them to control how video content is delivered across enterprises.

Equilibrium (news, site) offers a updated solution for managing media assets within both SharePoint 2007 and SharePoint 2010. Add to that their new partnership with Metalogix and things get even more interesting.

When Autonomy (news, site) bought Interwoven (news, site) in January 2009, it also bought its flagship digital asset management platform MediaBin. Last June MediaBin was released in version 7 and this week it got a makeover as v7.1.

YouTube is an awesome destination site for videos -- but it is not a management tool. It is important to understand the distinction. Because marketers -- B2B, B2C, small, big, tall, short -- are all coming to the realization that video is an integral part of their marketing mix and should be used as one of the components to communicate with the marketplace.

Video content has revolutionized the web. It would take over 400 years to watch every single clip that currently exists on YouTube, as there are 13 hours of video content uploaded every minute. In addition, the customer demand for video is getting stronger with over 100 million of YouTube clips viewed per day.

Therefore, it’s no surprise that the business community has woken up to the power of video. With greater competition, more organizations have come under the increasing pressure to facilitate effective use of rich media content.

It may just be that in launching the Community Edition of its self-hosted online video platform Kaltura (news, site) has created a monster by giving everyone and anyone the ability to put their videos out onto the Wild Wild Web.

The announcement that the Community Edition is finally ready for download came at O’Reilly OSCON 2009 and now puts easily integrated, customizable, interactive rich-media functionality in the hands of anyone who wants it.

What’s more, Kaltura says that it is breaking the build-vs-buy and vendor lock-in conundrum by allowing users combine it with any other technology or services platform without being beholden to Kaltura.