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Rick Sloboda News & Articles

Writing Website Headlines that Connect

By Rick Sloboda in Web Content on Sep 9, 2008

Headlines can be extremely effective tools to engage your online visitors and entice them to gather more information about your products, services and business.


More than 63% of Internet users indicated in a recent Webcopyplus poll the written word is their choice of communications on the Web.


How to Approach Customer Service 2.0

By Rick Sloboda in Enterprise 2.0 on Jun 30, 2008

As Web 2.0 matures, the line between marketing and customer service is beginning to blur.


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Website owners write the vast majority of copy on the Web, and designers out-write copywriters two-to-one, according to a recent online poll conducted by Webcopyplus.



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