You may not recognize the name Robert D'Loren — or even his company, Xcel Brands. But odds are you're familiar with the company's fashion apparel: It owns the Isaac Mizrahi brand and has an interest in Liz Claiborne New York.
Xcel is a champion of the omnichannel strategy and is helping to take fashion brands to more than 150 consumer products categories. The company engages in the acquisition, design, licensing and marketing of consumer brands by incorporating a sales strategy that includes interactive and social media, digital and brick-and-mortar retail.
D'Loren successfully led the restructure and recapitalization of some of the world's most widely recognized fashion, retail, consumer brands and entertainment companies including: Bill Blass, The Athlete's Foot, Maggie Moo's, Pretzelmaker/Pretzel Time, Waverly Home and The Great American Cookie Company.
His expertise earned him a spot as the keynote speaker at the recent IRCE Focus Conference in New York City, where he shared his ideas on the convergence of the customer experience through brands, stores, web, mobile and TV.
As he stressed at the three-day conference, customers are everywhere — and brands, retailers and all modern businesses need to be everywhere, too. Today, in the first of a two-part series, we'll hear what he had to say.