Roi News & Articles

Bridgeline Software (site, news) thinks that the better informed you are about a CMS selection process, the better your return of investment can be. That’s why they’ve released a report called Choosing a Content Management System for Maximizing Web Site ROI.

A new report by the Gilbane Group (news, site) focuses on the need for multilingual content in the global enterprise. Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains is a follow up to a 2008 report and continues to chronicles the current state of content globalization along with the challenges that companies impacted by global mandates face.

The Enterprise 2.0 Conference wrapped up in Boston last week. The key message coming out of this conference? It's not about the deployment of technology, it's about adoption. Along with the chance to see some interesting solutions, there were a number of sessions on getting started with these tools in your organization.

A new survey by SDL Tridion (news, site), which surveyed 113 marketing, communications and branding decision makers across Europe, revealed business is slow.

Seventy percent of businesses take two weeks or longer to roll out new marketing campaigns. Back in 2007, SDL Tridion conducted a similar survey of U.S. senior marketing executives with similar results.

Back then, 68% of web campaigns didn’t happen on time.

Less than a month ago Autonomy and Interwoven—the brand new-ish dynamic duo—announced their first brainchild, TeamSite integrated with Autonomy’s Intelligent Data Operating Layer (IDOL) platform. This week, baby got an upgrade.

The Web Content Management Platform now proudly integrates with multivariable testing (MVT) and closed-loop analytics capabilities. The combination reportedly makes it even easier for marketers to create, deliver, optimize and analyze websites.

For those of you who missed last week's AIIM content management conference in Philadelphia, here’s a little recap. It was actually a conference about the recession.

The tiny bit of exaggeration aside, word on the e-street is that concerns surrounding our economic downturn dominated the keynote talks and panels, while the rest of the conference was sprinkled with popular topics like enterprise CMS and ROI.

Back in October of last year we commented on Omniture’s efforts to get their SiteCatalyst solution for Web analytics a bit more attention. At the time, a widget seemed appropriate.

But things move fast in the Web world and today Social Media is the talk of the town. Accordingly, Omniture proposed the integration of Social Media mega star Twitter for monitoring and measuring information.

IT budgets, almost without exception, are among the primary fiscal drains on almost any company’s annual budget. There are few budget categories that can have the dramatic, direct impact on fiscal and operational performance that IT can.

Because of this, Return on Investment (ROI) and Total Cost of Ownership (TCO) have become unlikely household terms in the annals of IT.