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What is the future of marketing mix modeling? Forrester’s 49-criteria evaluation of marketing mix modeling vendors, The Forrester Wave Marketing Mix Modeling, Q3 2011, outlines what’s in store for the marketing mix modeling market.
Thanks to mobile devices like the iPad and the Kindle, eReading and ebooks are growing in popularity, bringing new life to the publishing industry. A recent report illustrates just how far the eBook market has come in the past year.
A new report by the Gilbane Group (