Roi News & Articles

Let's say your brand has ten thousand followers on Twitter and an even greater number of fans on Facebook. Congratulations! Now what?

If you learned that scientists spend a significant portion of their day carrying out experiments but never bothered to measure the results, you’d think they were wasting their time, right? When marketers spend million of dollars on social marketing programs and don’t track their results, we tend to think the same thing.

If there were a way to know how many Facebook fans or Twitter followers were needed to convert a sale, social media wouldn’t be such a hard sell to companies. Yet, as we know, social media is much more than Twitter and Facebook, and your return on investment is much more than dollars earned.

What is the future of marketing mix modeling? Forrester’s 49-criteria evaluation of marketing mix modeling vendors, The Forrester Wave Marketing Mix Modeling, Q3 2011, outlines what’s in store for the marketing mix modeling market.

Now that most C-level executives basically understand why social media is necessary, they have more interest in how their company’s social media efforts compare to their competitors.

In September 2010, Corrine Schmid addressed the risk that user generated content poses for a company’s content strategy. While it’s true that if left unchecked content generated by users or employees can work against an organization’s effort to control its message, new studies suggest that user-generated content can provide great benefits.

Looking to boost your return on investment from social media efforts? Of course you are. Alinean's social media ROI calculator for B2B vendors might be just the trick.

Thanks to mobile devices like the iPad and the Kindle, eReading and ebooks are growing in popularity, bringing new life to the publishing industry. A recent report illustrates just how far the eBook market has come in the past year.

This customer experience doesn’t have a significant return on investment? A new report from Forrester suggests you think again.

In addition to the good stuff  -- social media participation strategies, mobile productivity, etc. -- these final weeks of our expert enterprise collaboration party addressed how enterprise 2.0 is failing to deliver, and why it might not be a good fit for your organization at all. 

If you’ve been following the evolution of the enterprise collaboration space over the last 12 -- 18 months, you may have noticed two attitudes toward the ROI of collaboration technologies. The first views collaboration tools as an expense that needs to be justified in order for organizations to decide whether to adopt them or not. The second views collaboration tools as an expense that needs no justification, akin to email or shared drives -- the question for organizations is not whether, but what, when and how.

The way I see it, however, the proper approach to the ROI of collaboration technologies depends on at least three factors: industry, organizational footprint, and organizational culture.

Enterprise CMS is an expensive investment that usually comes with a need to demonstrate ROI in order to justify purchase decision. In times of economic downturns and tight IT budgets, this task is even more crucial.

While there's no one nice, scientific formula to calculate ECM ROI (despite much talk about it in the industry), here are some ideas you might want to consider if you need to showcase the return on investment -- before or after the implementation. And, most importantly, how to protect your ROI projections from possible negative influences.

The growing importance of Enterprise 2.0 tools and processes to a broader range of businesses is reflected in this year’s Enterprise 2.0 UBM TechWeb conference. This year’s action zooms in on the use of social computing, collaborative tools and Web 2.0 technologies, and how they are creating business value.

Bridgeline Software (site, news) thinks that the better informed you are about a CMS selection process, the better your return of investment can be. That’s why they’ve released a report called Choosing a Content Management System for Maximizing Web Site ROI.

A new report by the Gilbane Group (news, site) focuses on the need for multilingual content in the global enterprise. Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains is a follow up to a 2008 report and continues to chronicles the current state of content globalization along with the challenges that companies impacted by global mandates face.