Ross Dawson News & Articles

It’s safe to say that many media publishers are focused on creating new streams of revenue. But how many media revenue models can there be and how do you identify the one that works best?

Ross Dawson, author and blogger, has been working to create a Media Revenue Models framework in an effort to give companies a sample of what is available.

Ross Dawson has written a report on Enterprise 2.0 that should be a valuable tool for any organization implementing or thinking about implementing Web 2.0 tools in their enterprise.

Called Implementing Enterprise 2.0: A practical guide to creating business value inside organizations with web technologies, Dawson take a close look at the implications and considerations of incorporating web 2.0 tools like wikis, blogs, social networks, bookmarks and microblogging and RSS in the enterprise.

At roughly 190 pages, it doesn't take long to read this report and earmark some sound advice for your E2.0 strategy. The book includes chapters on developing an Enterprise 2.0 strategy, governance and policies, how different tools can create business value and practical and organizational implications. A number of sidebars provide real-world case studies and advice from those who have made the leap to Enterprise 2.0.

It concludes with a list of potential vendor solutions for the various web 2.0 technologies mentioned above.

The report provides a number of frameworks and checklists that can help you determine how best to go about implementing Enterprise 2.0 solutions in your organization. Included are topics such as:

• Identifying the barriers to adoption in your organization
• Identifying risks and benefits, including understanding how relevant the risks truly are
• Methods to get buy-in, including pilots and developing business cases
• How policies for Enterprise 2.0 aren't that different from some other IT polices, and also how they are

If you are interested in learning more, you can download and review some book chapters and follow the report discussion on Dawson's blog.

There is no one size fits all approach to implementing Enterprise 2.0 in an organization. A lot depends on how that organization is structured and how open executives and users are to change.

Read this report to get solid advice on how to start thinking about how you would approach it for your organization.