Content Management Matters ™

Mochila Sees the Power of Syndication

Mochila is again on the move. The online media marketplace for text, photo, and video content just introduced an application programming interface for Syndication.

This API gives publishers the ability to automatically connect their content management and web publishing systems to Mochila’s high-quality rights-managed content.

Members have the option to customize real time feeds through this open standards XML-based API using multiple parameters including keyword, category, byline, and source.

By connecting with Mochila’s API, members have the potential to provide millions of their monthly visitors with enhanced search functionality that includes relevant information from the Mochila content database.

The first publisher to take advantage of this new application is Farlex, Inc.

Known for its TheFreeLibrary.com and TheFreeDictionary.com sites, Farlex has begun to integrate with Mochila and use the Mochila API to enhance the content experience for its users.

Mochila is certainly making it easy for publishers to acquire "high-quality content" – and is just another way Mochila has demonstrated its dedication to evolving and challenging the traditional way of syndicating content.

If you've got an hour or so tomorrow afternoon, learning more about RSS and its role in Enterprise 2.0 may be worth your while.

As recently confirmed by the prolific Arrington, Google is slated to acquire FeedBurner in a US$ 100 million deal.

This is yet another wise move by big G, one that puts the company once again a step ahead of Yahoo, and in the fantastic position of being able to monetize the 700,000+ Web feeds currently managed by FeedBurner.

Loath to ever be left out of a sandbox Yahoo! and Google have already begun to play in, last Friday Microsoft brought mash-up tool Popfly to the light of day.

Like its predecessors Yahoo! Pipes and Google's RSS API, Popfly promises to be the Web mash-up builder "for the rest of us."

As the desire to use Web 2.0 technologies moves inside the enterprise, content management system providers are scrambling to build solutions to meet the new demand.

Vignette is the latest to fall in line, with the release of a new version of their collaboration platform. Creatively dubbed Vignette Collaboration, the latest release promises everything that people think of when they think of Web 2.0 -- online communities, simple knowledge management, user generated content and social networking.

Google is working on a new AJAX API that will enable the good user -- that's you -- to post feeds to your web properties with just a wee bit of simple JavaScript.

Those who've tried weathering the storm of server-side feed grabbing and caching issues and the labyrinthine depths of parsing XML know what a welcome pairing this is.

Senator Ted Stevens wasn't far from the truth when he called the internet a "series of tubes." If he'd said pipes instead, he probably would have gotten far less of a crucifixion -- that is, if it's possible for one crucifixion to be less unpleasant than another.

With content floating around in so many varied forms (blogs, wikis, news, niche information), there have got to be better ways to organize all that info we're streaming aside from the current process of choice: standard RSS feed readers and browsers. While convenient, RSS readers don't allow for much data structuring and have a limited framework for manipulation.

In a November communication Hannon Hill president David Cummings sighed, "...We sip our own champagne in practicing what we preach. We’re using our own product, Cascade Server, to manage our new online rich-media content."

Few people can proudly admit to sipping their own supper but Hannon Hill demonstrates the strength of its convictions with the unveiling of CMS Tube, a questionably named CMS tutorial tool that actually just teaches users how to tap into all the benefits of the multi-faceted, AJAX-enhanced Cascade Server.

Microsoft filed a pair of patents that recently became public via the US Patent and Trademark Office, following the end of an 18-month blackout period. The patents cover the technology involved in the organization and operation of syndicated Web feeds, such as RSS and Atom.