Maybe Salesforce CEO Marc Benioff’s corporate shoppers were ducking in-and-out of SXSW sessions last month looking for smart acquisitions. If so, then they not only learned How to Rob a Bank, but also spotted a genius buy in Toopher.
Its co-founder and CTO Evan Grim, in his personal LinkedIn profile, describes Toopher as “an invisible, location-based multifactor authentication solution designed around user behavior and powered by your phone's location awareness."
Grim claims by blending strong technology with lean and thoughtful user experience, "Toopher automates the authentication process via your phone, making it 'go invisible' -- not only preventing online fraud and identity theft, but creating a security solution that people actually want to use. No more passwords hacks, no more codes. It's simple, secure, and your phone stays in your pocket.”
Toopher’s hometown newspaper, the Austin American Statesman, confirmed the sale last night. The purchase price, as far as we can tell, hasn’t been revealed.
The company’s name,”Toopher” is a play on the term “two factor.”