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Salesforce News & Analysis

Salesforce Social Studio Targets Organizational Silos

Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content marketing, engagement, publishing and analytics.

The platform gets a boost this month as the San Francisco CRM giant released enhancements to its Social Studio that include the ability to deliver messages to customers across the Salesforce Sales Cloud, Service Cloud and Marketing Cloud from one platform.

Sold! 5 Salesforce Apps to Transform Your Sales Team

2014-24-October-Auction.jpgAs a testament to Salesforce’s popularity, more than 100,000 sales professionals traveled to San Francisco for Dreamforce, Salesforce.com’s annual conference for customers and end users. A diverse group of business leaders, politicians and artists gave keynotes, but the focus for most attendees was how to make their own operation better by using Salesforce.com and the tools and applications that can be integrated with the system.

Salesforce Shares Its Marketing Vision #DF14

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Matteo Sala, a developer and analyst from Italy, strolled away from Salesforce.com's Marketing Cloud presentation at Dreamforce today liking what he saw.

"The marketing cloud is very exciting. Journey Map is very interesting," said Sala, already a customer of the Salesforce Sales and Service clouds. "We saw a lot of innovation in this product."

It was probably the exact reaction that Scott McCorkle, CEO of the Marketing Cloud, had hoped for during a keynote speech that included demonstrations of the ways Salesforce technologies already work at such customer-centric companies like Fitbit, Live Nation and McDonalds.

Will Salesforce's New Analytics Cloud Make Waves? #DF14

2014-15-October-Bolivia-Salt-Flats.jpgData Science is hard. Ditto for Big Data. You can add analytics to that list as well.

But “difficulty” and “complexity,” as they relate to data, aren’t the bogeymen of this day and age. Partly because it’s too expensive to let them play that role when the difference between winning and losing, success and failure, on a macro scale might come down to how well you leverage your data. And partly because a new generation of startups has emerged to put a smart, user friendly face on big data analytics.

Salesforce Catches the Wave to Customer Success #DF14

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There aren't many CEOs who'd hire the Beach Boys to break into "Good Vibrations"  in the middle of a keynote address. Then again, there aren't any technology evangelists quite like Marc Benioff.

After spending an hour promoting the charitable efforts of Salesforce.com, the Salesforce CEO cued the band to fire-up the crowd. After the final chorus, he explained how Salesforce's new analytics cloud — called Wave — will help his company become a customer success platform.

Yesterday's speech was the centerpiece of the four-day Dreamforce conference, which more than 140,000 registered to attend in Salesforce's hometown. 

Real Bedfellows? Salesforce, Office 365, OneDrive & Power BI #DF14

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Salesforce CEO Marc Benioff knew the conversation would be special, so on the opening day of Dreamforce, Salesforce’s user conference in San Francisco this week, he brought Microsoft Windows Vice President Tony Prophet on stage for a fireside chat.

After some genuine, inspirational, heart-to-heart talk about their mutual charitable work at Benioff’s Children’s Hospital at University of California San Francisco (UCSF), among other things, Benioff dropped his jaw.

"A year ago at Dreamforce we would not have thought Microsoft would have been here, on stage,” he said. “It's a shock."

And to him it certainly seemed to be, and for good reason. But are things always what they seem? 

Computing Moves from Personal to Intimate #DF14

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It's hard to say which is more disruptive in San Francisco today: tearing up downtown streets for a new cross-town subway or Dreamforce, the tech conference that has added 135,000 pedestrians to the scene. Both represent changes that will affect community members and businesses on a broad scale.

The technology shifts were outlined at the start of the four-day conference by a panel of senior Salesforce executives. 

The message was reinforced a short while later when other managers outlined how the company's new Community Cloud will make it possible for non-technical business managers to build branded communities in a half-hour. 

Benioff Spills Beans Early: Salesforce Intros Analytics Cloud #DF14

Apparently Salesforce CEO Marc Benioff couldn’t resist. Almost 12 hours before the embargo was scheduled to lift, he announced, via Twitter, that his company is launching Salesforce Analytics Cloud, Wave. 

He clearly wanted the most enthusiastic of his 123,000 followers to check it out in the App Store, and to give reporters a heads-up that he, himself, was breaking the embargo.

The launch of Salesforce’s sixth cloud wasn’t actually a secret, anyways. Benioff had leaked that it was coming, again via Twitter, last month.

Salesforce Enhances Sales Cloud1 With New Mobile Apps

Salesforce officials call their latest enhancement to their CRM platform a transformation of existing, long-time CRM features to "full-blown apps."

The launch this week comes on the heels of news that Salesforce users want, well, mobile capabilities. And hence the investment in mobile continues with an update to Sales Cloud1 with new mobile sales apps delivered on the Salesforce1 Platform. The apps include Today, Tasks, Notes, Events and Sales Path.

"Tasks and notes have been features within CRM for many many years," Mark Woollen, senior vice president of Sales Cloud Product Marketing for salesforce.com, told CMSWire. But what Salesforce is doing is leveraging these features as "full-blown mobile apps," he added that are "powerful" and work "end to end seamlessly."

Salesforce CRM Users Embrace the Cloud, Mobile Tech

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Some people get freaked out by the thought of going to the cloud. We heard that last month at the SharePoint Technology Conference, for sure.

It's not the case in Salesforce's CRM world, at least according to a survey of 1,000 Salesforce users conducted by a Salesforce partner.

New York City-based Bluewolf, a global business consulting firm, today released its third annual State of Salesforce report. It found that 70 percent of Salesforce CRM users are diverting budget from on-premise to cloud-based solutions, down slightly from about 75 percent last year.

"In my view the security debate should have been retired years ago," said Eric Berridge, CEO of Bluewolf, which claims to be “born in the cloud” and was Salesforce.com’s first consulting partner more than 14 years ago. "The cloud and Salesforce.com specifically are serving some of the largest and most demanding global organizations on the planet, with tens of thousands of users, complex regulatory and compliance issues and multiple layers of both security and redundancy."

Ellison Does His Own Demos, Loves His New Job #OOW14

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It was classic Larry Ellison on stage, part brilliant computer scientist, part hammy comedian, always entertaining.

Oracle OpenWorld, his company's mammoth annual convention that virtually shuts down the heart of San Francisco's SoMa district, will continue through tomorrow.

But Ellison's keynote presentation yesterday pretty much solidified the intended message for the capacity crowd: Oracle, which trailed its rivals to the cloud, now wants to be king of the cumulous.

Base CRM Wants to Take on Industry Heavy Hitters

2014-24-September-Boxing-Gloves.jpgA small CRM software provider feels it has the alternative to big players Salesforce, Microsoft Dynamics and SAP.

Palo Alto-based Base CRM released a new set of features officials say will give sales leaders the tools to "make an immediate impact on the productivity of their teams" by moving the CRM dynamic from "static to "real time." It helps its 5,000 or so customers fill a gap, officials say, that exists with legacy cloud SFA and CRM systems like Salesforce and Microsoft Dynamics.

"The CRM market is crowded with legacy solutions like Salesforce, MS Dynamics and SAP," Uzi Shmilovici, CEO of Base, told CMSWire. "These offerings mainly consist of a large database that is manually populated through a series of forms. The legacy solutions are not easy to use, they suffer when it comes to mobility and they do not return benefits to the sales reps who are forced to use the CRMs."

Salesforce ExactTarget Marketing Cloud Gets Personal with Apps

2014-23-September-Marc-Benioff.jpgSalesforce officials are in Indianapolis this week at its Connections 2014 conference promoting the ExactTarget Marketing Cloud. 

The latest addition -- Journey Builder for Apps -- helps users deliver personalized customer journeys directly from mobile apps, they said. Today they announced it also allows customers to use the Salesforce CRM platform to connect the customer journey across sales, service, marketing and communities. 

It's about the ability to "move me along that journey with content that's relevant to me," as Salesforce Chief Marketing Officer Lynn Vojvodich said this morning at the 8,000-person Indianapolis show.

5 Things Salesforce Users Should Know About Malware Attack

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The malware is coming! The malware is coming!

Yep, it's a dreaded reality of life in the software industry. Technology does cool things for us, but it can bite us at any minute.

We reported this week that CRM giant Salesforce warned its users they could be targeted by a malware attack that usually hits customers of large, well-known financial institutions. Salesforce released a statement Sept. 3 that one of its security partners concluded that the Dyre malware (also known as Dyreza) "may now also target some Salesforce users."

The questions now are: What can Salesforce users do, and what should they know? CMSWire caught up with Zulfikar Ramzan, chief technology officer for San Jose, Calif.-based Elastica, to discuss.

Malware Could Target Millions of Salesforce Users

CRM giant Salesforce has warned its users they could be targeted by a malware attack that usually hits customers of large, well-known financial institutions. 

Salesforce released a statement Sept. 3 that one of its security partners concluded that the Dyre malware (also known as Dyreza) "may now also target some Salesforce users."

"We currently have no evidence that any of our customers have been impacted by this, and we are continuing our investigation," according to the Salesforce statement. "If we determine that a customer has been impacted by this malware, we will reach out to them with next steps and further guidance."

Reached by CMSWire today, a Salesforce representative issued a statement, saying, "At salesforce.com, trust is our #1 value and we take the protection of our customers' data very seriously. Please visit trust.salesforce.com for information."

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