Facebook does it. Can Salesforce?
The company released its new Salesforce1 Mobile App today. The app adds more than 30 new features that Salesforce said will enable users to manage any business process from a mobile device.
The new-features launch comes about six months after the CRM provider launched its Salesforce1 platform at its Dreamforce 2013 conference.
That platform, geared toward offering Salesforce software users a more full bodied mobile app building toolkit, played off the provider’s February 2013 release of its mobile app development platform.
“People spend 17 percent of their time on Facebook -- that’s a killer app,” Michael Peachey, senior director of Mobile Products for Salesforce, told CMSWire. “In terms of adoption, there are a number of fundamental things going on there. No. 1 -- it’s connected to people who you like, and people you want to share information with.”