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Sap News & Analysis

Dream On Salesforce, SAP Prez Unimpressed by Your Threats

Dream On Salesforce, SAP Prez Unimpressed by Your ThreatsSAP is too classy to laugh at Salesforce president Keith Block’s pretentious remarks, as he runs from city to city saying things like “You’re going down SAP.”

“It's great that Salesforce.com has aspirations to be bigger than SAP,” said Steve Lucas, president, SAP Platform Solutions. “But ultimately we don't care what competitors think, we only care about what our customers and partners think and how to make them successful.”

“If we stick to that,” added Lucas, “we will win.” 

Salesforce: 'Gonna be Bigger, Better than SAP' #Salesforce1Tour

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Is a heavyweight title bout emerging between two major contenders in the enterprise applications space? Maybe -- if you feel that title bouts are started when only one of those contenders says something in a keynote and the other chooses not to respond at all.

Salesforce.com fired a salvo at SAP today when Keith Block, its president and vice chairman, told a Boston audience that "we will be passing SAP as the largest enterprise applications company in the world."

Block made the comment this morning at the Salesforce1 World Tour, which rolled into Boston today at the Hynes Convention Center. SAP, Block added, is the "third largest software company in the world. We believe we will be the third largest software company in the world." 

10 B2B Marketing Tips from SAP #AdobeSummit

When you get into semantics with marketing, be it B2B or B2C, you lose a basic fact. Marketing is about the ways human beings interact with technology on the web and mobile devices.

Shawn Burns, global vice president of digital marketing for SAP, told this to attendees at the Adobe Summit Digital Marketing Conference in Salt Lake City today. “Whether you’re in B2B or B2C, people interact with technology,” Burns said.

It’s one of the things Burns has realized as he’s managed web strategy, design, development and operations for SAP’s flagship web property: www.sap.com and its 72 country sites in 40 languages.

Here are 10 ways Burns and SAP approach B2B digital marketing.

SAP's Latest Data Warehousing Play is a Paradigm Shift #hana2014

uptheante.jpgToday’s competitive advantage is tomorrow’s table stakes, so says Neil McGovern, senior director, product and innovation marketing at SAP.

Perhaps no one embraces this notion as much as SAP, which has moved far beyond its ERP roots and into a position of leadership in data warehousing, predictive analytics, business intelligence and more according to analysts at Gartner, Forrester and Ovum.

This afternoon SAP will once again step ahead of the pack when it unveils the newest (7.4) version of its SAP Business Warehouse powered by SAP HANA, part of its new in-memory data fabric architecture.

SAP HANA: The One Thing that Does Everything for Everyone?

HANA goes to the cloud, breaks a database record, cures diseases and pokes fun at … Ok, slight exaggeration. But, truth be told, we could add more to it.

SAP wants to be the future of computing, and it wants it all. (It already owns a nice chunk of it.) More specifically, SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies — in the enterprise and beyond it.

Digging Inside Oracle's Acquisition Strategy

customer experience, Digging Inside Oracle's Acquisition Strategy

Oracle’s latest acquisitions show it believes Software-as-a-Service (SaaS) is for real, that CRM is a major growth space and that it must strengthen its cloud-based applications, analysts told CMSWire.

In December, Oracle, one year after it announced its $871 million buy of marketing automation company Eloqua, announced plans to acquire marketing cloud player Responsys for $1.5 billion

And last month, Oracle, led by CEO Larry Ellison (pictured left) scooped up marketing technology specialist BlueKai for what some say is an estimated $350 million to $400 million deal. 

“The big picture is they clearly see an opportunity to establish themselves as a major force in two places,” said Tim Jennings, chief IT analyst who covers Oracle for Ovum Research. “On a macro level, it’s the broad customer experience space, and specifically, the marketing world.”

OpenText SharePoint Services Release Unites ERP, ECM #SPC14

OpenText SharePoint Services Release Unites ERP, ECM #SPC2014SharePoint Conference 2014 kicked off this morning and the vendors are wasting no time announcing new releases. OpenText started the ball rolling with the release of OpenText Microsoft SharePoint Services (SPS) for Extended ECM for SAP Solutions. The combined solution brings together the worlds of Enterprise Content Management (ECM) and Enterprise Resource Planning (ERP).

What's Riskier: Ignoring or Implementing Big Data?

Information security practitioners, risk professionals and executives might be blinded by the potential risks of implementing big data and thereby miss out on the value it can provide an organization. ISACA recently released a paper on Big Data which weighs the two sides and makes a clear decision which is the bigger risk.

IBM, Microsoft, SAP, SAS Lead Gartner's BI Analytics Magic Quadrant

Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms is one of the most dynamic quadrants Gartner produces. It reflects a market that is still growing and intensely competitive. However, all is not well in paradise.

Enterprises are looking to expand the use or even standardize their data discovery platforms for larger business intelligence (BI) deployments. But Gartner reports that many vendors lack the enterprise features around governance, administration and scalability that are required to do this.

Forrester Names SAP, IBM, SAS, Microsoft Tops in BI

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The functions on business intelligence (BI) suites may have become standardized. But enterprises are still prepared to pay big bucks for products that will give them best-in-class data and insights.

In fact, Forrester maintains, enterprises are competing over the quality of the insights they can draw from their data and the customer experience they can offer customers or clients. The other key differentiator is the ability of those BI suites to integrate with legacy enterprise systems.

EMC IIG Just Built Something Brand Spankin' New

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Walk into an enterprise conference room, say the word “archive” and everyone will duck out the door — unless they're lawyers, policymakers or paranoid. OK, maybe a few anal-retentive folks from IT and records management will stick around, especially if there’s a new product or service being introduced or rumors of an investigation.

Though the latter is the last thing anyone wants, it may be the only times these hard-working, too often unsung, archiving heroes see the fruits of their labor pay off.

After all, it’s because of their hard work that the CEOs who employ them can locate and easily access the critical documents and data they need to keep themselves and their companies out of trouble should questions of negligence, misrepresentation or wrong doing ever arrive.

So let's talk about what EMC is doing about this.

SAP Working to Engage Mobile Shoppers

SAP App could Show us How Easy Mobile Shopping Really is

Do mobile devices really make our lives easier? It depends. Some things, like sending email, isn't necessarily as easy as it could be. But online shopping is another story. It's one of the things mobile devices do pretty well.

However, given that mobile commerce is still a relatively new phenomenon, companies like SAP are working to create even more engaging shopping experiences to combat things like showrooming.

Big Data Bits: SAP HANA Propositions IBM Watson + 3 Hookups + 1 Offshoot

Big Data Bits: SAP HANA Propositions IBM Watson + 3 Hookups + 1 OffshootNot everyone’s hot and bothered by IBM Watson, but SAP’s HANA sure is.

The love child of SAP Chairman Hasso Plattner has taken to the company blog to politely coax IBM Ginni Rometty’s Jeopardy-winning cog (this is the term that IBM is beginning to use for cognitive technology) into a relationship.

“Isn't it a no brainer to get Watson to work on HANA?” writes Vijay Vijayasankar, Global Vice President at SAP Labs.

NewsGator Bids Farewell to Its Name, Becomes Sitrion

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Shakespeare may have understood the true nature of roses, but he didn’t understand branding. Brand names can tell a lot about a company, but when a company’s focus changes, sometimes its name still points in the old direction. That’s what happened with NewsGator, which has now changed its name to Sitrion.

Who Says 'Big Data Needs to Shrink to Grow'?

Who Says 'Big Data Needs to Shrink to Grow'?While most people were busy nursing their New Year’s Eve hangovers or getting busy with their resolutions on January 1, the New York Times ran a rather interesting headline: "Big Data Shrinks to Grow." We looked at it and said, really? That’s not our experience, but continued to read, anyway.

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