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Sap News & Analysis

Big Data Goes Mainstream in 2014 - 6 Major Vendors Weigh In

There are some pretty safe bets to make around big data in 2014, so we’re going to make those and leave it to some of the leading big data innovators -- Cloudera, Hortonworks, MapR, Microsoft, Pivotal and SAP go out on the limb. 

SAP Flexes Its Analytical Muscles, Hints of What's to Come

If it’s true that the future will be won by the companies who leverage their information best, then SAP’s customers will be dancing in dollars.  

Not only because of HANA's in-memory processing capabilities and the big data informed Customer Engagement Intelligence solutions SAP introduced last month, but also because the software giant now provides some of the world’s most powerful predictive analytics capabilities via the integration of its KXEN acquisition.

SAP Says: Link Revenue to Social Media to Show ROI #gilbane

Return on Investment

BOSTON -— Social media marketing programs are sexy. But do you know what’s even sexier? Social media marketing programs that tie directly back into sales, conversions and strong leads.

SAP North America’s social media program was featured during this morning’s keynote on Day 1 of the Gilbane Conference here at the Westin Boston Waterfront Hotel.

SAP: We're No Longer Just an ERP Company #OTEW2013

ORLANDO, Fla. — First things first. SAP is more than an enterprise resource planning (ERP) provider.

Tom Roberts, SAP vice president of global ecosystem and channels, relayed that message to the audience this morning at the SAP keynote in the Ritz Carlton Hotel here at the 2013 OpenText World Enterprise Information Management Conference. “Many of you know SAP as the ERP company — and that sort of thought process is a bit behind the times,” Roberts said. 

3 Organizations that Scored with Enterprise Information Management #OTEW2013

ORLANDO, Fla – If you think American football is rough, head down to Australia for its version. Those guys don’t need pads.

And if you think that’s rough, try putting together the content and platform for managing the Australian Football League’s massive Website — in three months. The AFL told its web journey in the general session keynote at the 2013 OpenText World Enterprise Information Management Conference at the JW Marriott and Ritz Carlton here.

CMSWire.com shares the organization's story, and more experiences from two other OpenText business partners, SAP and Unilever.

HP Autonomy Unleashes New Data Recovery Vision with Data Protector v8.1

HP Autonomy (HPA) has just announced Data Protector v8.1 will be available in January. While it comes with a bunch of new features, the real significance of this release will be the introduction of an entirely new way of looking at and implementing data recovery.

The Internet of Things Will Change Everything, Including the Economy

Sure the development of the Internet of Things has a way to go before it becomes a  reality. But IT research firm Gartner already estimates it will be worth $1.9 trillion by 2020. Gartner also predicts the Internet of Things will create an entire new economy based on interconnectivity of devices.

SAS, SAP Partner to Boost Big Data Analytics

partner.jpg Now that two competing technology giants have joined forces — SAS, a Cary, N.C.-based developer of analytics software, and enterprise applications provider SAP AG, a German multinational software corporation that makes enterprise software — there's just one question. What’s next?

How Marketers Can Capitalize on the Coming Internet of Things

Thumbnail image for screenshot-amphionforumintelkeynote-2012.jpg

The so-called Internet of Things? Fugetaboutit ... at least for a while. The Internet of Things refers to a world where everyday physical objects are connected to the Internet and are able to identify themselves to other devices.

According to new research from Forrester, the concept is well developed, but the reality is  three to five years away. But the delay is a good thing:  it gives marketers a chance to optimize the Internet of Things for customer engagement.

Gartner MQ for Enterprise GRC: EMC, IBM, SAP, Software AG Among Leaders

Last week we saw in Gartner’s Magic Quadrant for Enterprise Governance, Risk and Compliance (EGRC) that the rise of social computing and the use of the enormous datasets that it throws up, means that big data and the ability to take meaning from big data is set to transform the market over the next 3 years. It also shows that there are a large number of vendors that are ready for the challenges that this poses.

Gartner MQ for Enterprise GRC: Big Data Analytics To Respond To Social Risk

Now in its 9th year, the Garter MQ for Enterprise Governance, Risk and Compliance Platforms is one of the most dynamic there is. While enterprises always expected a wide range of capabilities across these platforms to monitor risk and business performance, the rise of social computing and the datasets that this throws up, means that big data is also entering the mix and is set to transform the market over the next 3 years.

What is a Lead? Social Media as a Business Strategy #leadgen2013

What is a Lead? Social Media as a Business Strategy #leadgen2013Empowered customers often use social media as a way to research products and services, and companies like SAP are now hard at work figuring out those customers' digital signals, and attempting to track down possible leads in strategic ways.

B2B Content Marketing Guidance: Strategy Before Deployment

customer experience, B2B Content Marketing Strategy: Develop a Strategy Before DeploymentA former employer of mine once told me in a meeting, “We should get on Twitter.”

That was it. No plan. No strategy. No launch meeting.

Just get tweeting. So I did. It didn’t work.

Microsoft Shareholders Target Gates, But He's Not The Problem

bill gates, microsoftIn July, CEO Steve Ballmer announced a major restructuring plan. In August, Ballmer announced he would be stepping down within a year. And now today there are reports that three of the big shareholders in Microsoft want founder and Chairman, Bill Gates, out.

Oracle Customer Experience Strategy Aligns Social with Cloud #oow13

Oracle Customer Experience Strategy Aligns Social with Cloud #oow13Oracle's social, cloud and customer experience strategies have gained a bit more clarity this week at OpenWorld 2013, and what those parts of Oracle's business all have in common is they are imparting themselves on all other parts of the company.

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