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Sap News & Analysis

What is a Lead? Social Media as a Business Strategy #leadgen2013

What is a Lead? Social Media as a Business Strategy #leadgen2013Empowered customers often use social media as a way to research products and services, and companies like SAP are now hard at work figuring out those customers' digital signals, and attempting to track down possible leads in strategic ways.

B2B Content Marketing Guidance: Strategy Before Deployment

customer experience, B2B Content Marketing Strategy: Develop a Strategy Before DeploymentA former employer of mine once told me in a meeting, “We should get on Twitter.”

That was it. No plan. No strategy. No launch meeting.

Just get tweeting. So I did. It didn’t work.

Microsoft Shareholders Target Gates, But He's Not The Problem

bill gates, microsoftIn July, CEO Steve Ballmer announced a major restructuring plan. In August, Ballmer announced he would be stepping down within a year. And now today there are reports that three of the big shareholders in Microsoft want founder and Chairman, Bill Gates, out.

Oracle Customer Experience Strategy Aligns Social with Cloud #oow13

Oracle Customer Experience Strategy Aligns Social with Cloud #oow13Oracle's social, cloud and customer experience strategies have gained a bit more clarity this week at OpenWorld 2013, and what those parts of Oracle's business all have in common is they are imparting themselves on all other parts of the company.

IBM Launches Digital Marketing Network with More Than 100 Vendor Partners

It’s getting harder and harder to remember what marketing was like before it became part of the cloud. IBM, which has been offering a variety of cloud-based marketing, analytics and sales services, announced this week a potentially unifying Digital Marketing Network that integrates the services of more than 100 vendor partners. 

SAP Gets Sexy with Hadoop Partnerships, Big Data Road Trip

Information MAnagement, Analytics,SAP Gets Sexy with Hadoop Partnerships, Big Data RoadtripWhat’s SAP doing at TechCrunch Disrupt -- it’s not exactly an Enterprise audience?

SAP Buys KXEN For Easy-To-Use Predictive Analytics For Business Users

predictive analytics, big data, sap SAP has just announced that it will expand its analytics portfolio with the acquisition of San Francisco-based KXEN, which provides easy-to-use predictive analytics tools for business users. 

Social Business Yet to Prove its Worth, Report Finds

Social Business Yet to Prove its Worth, Report Finds

Companies hire people to work, not to be social. That’s just one of the problems social business tools face despite the fact the US$ 2 billion industry is still growing at a decent clip, a 451 Research report found.

Big Data + Social Meet CRM in SAP's New Social Contact Intelligence Analytic Application #CRMe13

Customer Experience,Big Data + Social Meet CRM - SAP's New Social Contact Intelligence Analytic Application Enlightens Like Never Before #CRMe13When CRM, Social and Big Data analytics come together, amazing things happen.

IBM, SAP + Adobe Lead in Gartner MQ for Mobile Apps Development

IBM, SAP + Adobe Lead in Gartner MQ for Mobile Apps DevelopmentIBM, SAP and Adobe made the Leaders quadrant in Gartner’s latest MQ for mobile application development as mobile continues to be the top technology priority for CIOs, and as the installed base of mobile teeters on the edge of overtaking PCs.

Gartner's Sales Force Automation MQ: Microsoft, Oracle, Salesforce, SAP Lead, NetSuite Challenges

Yesterday, in our first look at Gartner’s Magic Quadrant for Sales Force Automation (SFA), we saw that there is growing interest, and use, of SaaS deployments. This is coupled with an ongoing discussion about the best mobile strategies and what SFA applications fit in with what kinds of business. Let's now take a look at who made the leaders quadrant and why.

Gartner MQ: Sales Force Automation Moves to SaaS, Microsoft, Oracle, Salesforce, SAP Lead

If the majority of the US$ 4.7 billion spent on Sales Force Automation (SFA) software last year was mainly spent on sales applications, the market was characterized by the continued move to SaaS models by enterprises looking for economy and agility. Mobility also played a part, as those working directly with enterprise clients looked for smartphone and tablet support.

Mediaspectrum Picks Up US$ 38.5m To Develop Multichannel Advertising, Content Platform

Mediaspectrum platform, customer experience, online advertising, funding Mediaspectrum received an endorsement for its technology from SAP at the end of last year and today it adds a financial endorsement to the tune of US$ 38.5 million from Insight Venture Partners, which specializes in raising funds for technology companies.

Gartner MQ: CRM Customer Engagement Center - Oracle, Pegasystems, Salesforce Lead, Microsoft, SAP Challenge

Customer Experience: Gartner Magic Quadrant CRM Customer Engagement CenterOur first look at Gartner’s Magic Quadrant for CRM Customer Engagement Centers (CEM) showed a market littered with obsolete business applications. However, the three vendors in the Leader’s Quadrant -- Oracle RightNow Cloud Services, Pegasystems and Salesforce -- appear to be bucking that trend.

SAP Leadership Shuffles co-CEO to Supervisory Board

SAP Leadership Shuffles co-CEO to Supervisory Board

SAP is under the control of CEO Bill McDermott now after co-CEO Jim Hagemann Snabe stepped down over the weekend to join company co-founder Hasso Plattner on the supervisory board.

 

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