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Sas News & Analysis

How to Get Value from Your Business Data

Here's an interesting concept to consider: If 80 percent of the data your enterprise is using was created in the past year, it means your enterprise is created four times more data in the past year than in its entire history before then.

That’s pretty good, right? Sure it is ... but only if you can get useful business insights from that data.

So how do you do that? Southard Jones, vice president of product strategy at Birst, is unambiguous about it. You need to focus on the business user, he said.

Gartner Rates These 5 Companies Tops in Campaign Management

customer experience, Gartner Campaign Management MQ: IBM, Oracle, Teradata, SAS, Adobe Lead

The four providers selected as the best in Gartner's Magic Quadrant for Multichannel Campaign Management last year made a return appearance and welcomed a new leader in the 2014 report.

Adobe joined the top dogs from last year — IBM, SAS, Teradata and Oracle — in the research firm's latest multichannel campaign management (MCCM) analysis. 

Gartner defines MCCM as a process that enables companies to define, orchestrate and communicate offers. It includes both inbound and outbound offers to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. 

"Digital marketing," researchers added in the Magic Quadrant report, "continues to integrate with campaign management, and it includes addressable branding/advertising, contextual marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, email, video, mobile and social applications, point-of-sale terminals, interactive TV, digital signage, and kiosks."

8 Vendors Lead The Business Intelligence Market

The business intelligence landscape is fracturing as it evolves.

In a market once characterized by applications that covered all the bases, cloud computing and the availability of Software-as-a-Service means many vendors are starting to specialize in analytics, data discovery and visualization.

Out of this splintered market, the value of business intelligence applications is forcing vendors to focus on line-of-business support and ease of use concerns.

Gartner Rates SAP Top BI Vendor, Notes Microsoft's Growth

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Just when you thought IT budgets were recovering, Gartner dumps a bucket of cold water on the notion — particularly in the business intelligence (BI) space. According to new research, spending on BI has stagnated again, and it doesn’t look like the situation will improve in the near future.

Gartner rated SAP as the biggest BI vendor by far, followed by Oracle, IBM, SAS and Microsoft. While Microsoft only ranks fifth, it experienced the most growth in the space in the past 12 months, the survey found.

The report shows that the BI market is increasingly dominated by big vendors who are happy to buy whatever technology they need to give them an edge, as is evidenced by the recent purchase of Jaspersoft, an open source businesses intelligence company, by TIBCO for $185 million. 

IBM, Microsoft, SAP, SAS Lead Gartner's BI Analytics Magic Quadrant

Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms is one of the most dynamic quadrants Gartner produces. It reflects a market that is still growing and intensely competitive. However, all is not well in paradise.

Enterprises are looking to expand the use or even standardize their data discovery platforms for larger business intelligence (BI) deployments. But Gartner reports that many vendors lack the enterprise features around governance, administration and scalability that are required to do this.

Forrester Names SAP, IBM, SAS, Microsoft Tops in BI

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The functions on business intelligence (BI) suites may have become standardized. But enterprises are still prepared to pay big bucks for products that will give them best-in-class data and insights.

In fact, Forrester maintains, enterprises are competing over the quality of the insights they can draw from their data and the customer experience they can offer customers or clients. The other key differentiator is the ability of those BI suites to integrate with legacy enterprise systems.

A Look Back: 5 Customer Experience Trends from 2013

A Look Back: 5 Customer Experience Trends from 2013Customer experience management has never been more comprehensive or sophisticated. And that's a good thing because customers have never been more demanding, connected or empowered — realities that became exceptionally clear this year.

Nobody puts consumers in the corner anymore — or anywhere else, for that matter — at least if they have long-term plans to stay in business. 2013 was the year customer experience management (CXM) matured and expanded, exploding from websites to mobile devices, brick-and-mortar stores, customer contact centers and more.

In retrospect, 2013 may go down as the year marketers shifted their focus from broad, amorphous groups of customers to targeted, personalized, omnichannel, shared experiences for each one. It was, in many ways, a seismic shift in attitude, powered by five key customer experience trends.

Meet, Pray, Live: Marketers Benefit from Deeper Demographic Insights

Big data 2012 04 02Marketers live and die by demographic data, looking at everything from gender and ethnicity to identify target markets for specific products or services.

Big data — and the deluge of online information — provides more information about potential customers than ever before, including detailed statistics on everything from median income to religious affiliation.

SAS, SAP Partner to Boost Big Data Analytics

partner.jpg Now that two competing technology giants have joined forces — SAS, a Cary, N.C.-based developer of analytics software, and enterprise applications provider SAP AG, a German multinational software corporation that makes enterprise software — there's just one question. What’s next?

Gartner MQ for Enterprise GRC: EMC, IBM, SAP, Software AG Among Leaders

Last week we saw in Gartner’s Magic Quadrant for Enterprise Governance, Risk and Compliance (EGRC) that the rise of social computing and the use of the enormous datasets that it throws up, means that big data and the ability to take meaning from big data is set to transform the market over the next 3 years. It also shows that there are a large number of vendors that are ready for the challenges that this poses.

Gartner MQ for Enterprise GRC: Big Data Analytics To Respond To Social Risk

Now in its 9th year, the Garter MQ for Enterprise Governance, Risk and Compliance Platforms is one of the most dynamic there is. While enterprises always expected a wide range of capabilities across these platforms to monitor risk and business performance, the rise of social computing and the datasets that this throws up, means that big data is also entering the mix and is set to transform the market over the next 3 years.

Business Intelligence Software Sales Hit Black Ice As New Players Threaten To Shatter Market

At the end of last week Gartner published two different statements that contain all kinds of interesting facts and figures that together show that sales figures for  business intelligence (BI) applications have taken a dramatic nose-dive. The market, it says, is being hit by the triple whammy of poor economic conditions, enterprise confusion over analytics and big data, and signs of market fragmentation caused by new entrants with funky new offerings.

Gartner MQ Campaign Management: New Entrants Fail to Shift Market Leaders

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In the first part of an examination of Gartner’s Magic Quadrant for Multi-channel Campaign Management (MCCM) for 2013, we saw that the market is characterized by a re-architecting of platforms by established vendors and the addition of new functionality by the newer ones. However, even with the new functionalities and cloud offerings, the new entrants still didn't impact on the Leaders Quadrant consisting of IBM, Oracle (Seibel), SAS and Teradata.

Gartner MQ: Multichannel Campaign Management Led by IBM, SAS, Teradata, Oracle

gartner magic quadrant of multichannel campaign managementThe Multichannel Campaign Management (MCCM) market is re-inventing itself once again. According to Gartner’s recently published Magic Quadrant for MCCM, it is led by IBM, SAS, Teradata and Oracle (Seibel) and is marked by a re-architecting of solutions by established vendors, and the addition of new functionality by newer entrants.

Recession Relief: New Job Openings at Lithium, Hippo, comScore, Ektron, Apple, Facebook and Widen (31-Jan-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

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