Scott Brinker News & Analysis
| Tuesday Dec 10, 2013
If you had to summarize all the major IT and marketing trends of 2013 into just six words, you could simply say, "There were a lot of changes." And the five-word prediction for 2014? "There will be even more."
| Tuesday Dec 3, 2013
BOSTON -- Marketing and technology need to get married. Not the spur-of-the-moment kind of marriage that ends in two years, but a systematic, well-planned, engaging, long-lasting kind of marriage that starts with a 250 person, $85 a person prime rib dinner wedding that continues 50 years later.
That’s the message this morning on Day 1 of the Gilbane Conference here from Scott Brinker, founder and CTO of ion interactive.
| Wednesday Feb 20, 2013
It’s a dilemma that many demand generation marketers face.