Sdl News & Analysis
| Thursday Mar 20, 2014
What do millennials want? You know, besides things like more in-person collaboration?
It's not an easy question to answer. But millennials are the up-and-coming buying generation for marketers, of course. They are the smartphone-loving, screen-touching, head-buried-in-screens, tweeting generation. And knowing what they want could make the difference between profit and loss.
| Wednesday Mar 19, 2014
Everyone -- especially technology vendors -- agrees that personalized, contextually relevant marketing is the most effective way to attract, engage and convert buyers. Do it right and you’ll break through the noise and spur your buyer into action. Excel and you’ll build a positive, persistent relationship with your customers.
The vision is alluring. If only the reality delivered.
| Monday Jan 27, 2014
Customer experience. No bigger buzzwords exist today for digital marketers.
And as we saw last week in Amith Parameshwara's 6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle. As in Parameshwara's travel example: booking completion, travel completion, hotel stay, order fulfillment and problem resolution.
SDL is the latest provider to move toward a complete customer experience offering.
| Tuesday Jan 21, 2014
Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.
“This announcement continues to provide validation and further attention to the importance of the marketing technology space,” Suresh Vittal, vice president of strategy at Adobe Campaign, told CMSWire. “However at its core, Oracle is a CRM company and doesn’t understand marketers’ daily issues. It realized it was missing market share. Through another acquisition, it is trying to fill a major gap as the stakes are continuing to increase.”
| Tuesday Aug 27, 2013
SDL has announced it plans to integrate Webtrends' Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences.
| Friday Aug 9, 2013
Do you know the four trends shaping the Mobile E-commerce landscape?
| Monday Aug 5, 2013
Gartner didn't add or drop too many names from the 2013 MQ for Web Content Management, especially at the top. Adobe, SDL, Sitecore, Oracle, HP and OpenText all stayed in the Leaders quadrant, with IBM and Microsoft sitting in the Challengers' spot.
| Thursday Aug 1, 2013
Enterprise businesses find themselves leaning more and more heavily on their Web content management systems, and as the definition of what that means changes, so to must the most powerful systems adapt to the shifting market as the Gartner MQ for WCM 2013 clearly shows.
| Wednesday Jul 24, 2013
As a recent Forrester report on social media points out, engaging customers via social media is becoming ever more complex. In the enterprise, this level of disruption is not to be dismissed, and SDL, maker of the leading Tridion CMS, has put itself on the path to integrate social to a degree we perhaps haven’t seen yet.
| Thursday Jul 18, 2013
Digital marketers struggle to make campaigns stand out, especially in people's crowded email inboxes. An upgrade to SDL's Intelligent Marketing Suite looks to help, with the addition of video capabilities in email marketing campaigns.
| Wednesday Jun 26, 2013
Mark Lancaster, CEO of SDL, says he loves culture, and whenever a company like SDL buys up another, smaller company, the cultural integration is the real key to a successful acquisition.
| Tuesday Jun 18, 2013
If poor quarterly figures don't really shock anymore after several financial quarters where some of the really big IT companies have failed to hit their targets, the announcement by SDL will. The fact that its profits will only be between 50% and 60% of what the markets expected this year saw its stock price plunge by close to one third in London earlier today.
| Thursday Jun 13, 2013
SDL has developed a global CXM strategy, will slowly transition to a Sass model for some products, and work harder to build up partner relationships, SDL CEO Mark Lancaster said at the SDL Innovate conference this week.
| Monday Jun 10, 2013
If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.
| Monday Jun 3, 2013
SDL has announced a partnership with cloud mobile messaging and intelligence platform Dynmark to improve mobile marketing and customer management.