Sdl News & Articles

How do you uncover and remove the barriers in shopping journeys? What are the key moments of opportunity? What are the key drivers of engagement? Chances are if you’re one of the many businesses trying to create a successful customer experience, you’ve been working to answer these questions. Now, thanks to SDL’s new Customer Committment Framework, companies can identify exactly how, what, when and where on the customer journey, customers commit to brand, product, and business. 

Personalization has become the name of the game in the world of Web Content Management/Web Experience Management (WCM/WEM). CMSWire thought it would be interesting to briefly review how five leading WCM/WEM vendors -- Adobe, Ektron, eZ Systems, Hippo and SDL are offering personalization features and functions.

All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
 

Customer experience management company SDL has updated its executive team by hiring Grant Johnson, formerly of Pegasystems, as the company's new Chief Marketing Officer (CMO).

The latest WCM Wave from Forrester has hit the market and the key focus is on integration. It's time for a vendor deep dive.

We always like to hear about updates to web content management platforms and SDL Tridion is no exception. Today we see the release of SDL Tridion 2013. Here's a look at what's new and improved. 

Over 500 app developers have poured into the SDL OpenExchange community, a move that points to the growing importance of language translation technology in the ever expanding business world.

Web CMS vendor SDL is introducing the Intelligent Marketing Suite, a new integration of existing core products -- SDL Customer Analytics, Campaign Manager and Email Manager.

Huge data flows can yield virtual gold mines of insights, predictions and other analysis, but what happens when the text-based data is in multiple languages? To address Big Data’s Big Language problem, customer engagement provider SDL has announced that its cloud-based BeGlobal machine translation (MT) solution can now integrate with text analytics processing, boosting the ability to track customer sentiment and business trends in multiple languages. 

Although it's no stranger to Bemoko, SDL's acquisition of the mobile solutions provider means even better customer experiences for SDL customers.

Update: I had a quick chat with Ian Truscott, VP of Product Marketing for SDL Content Management Technologies division, about the acquisition.

Long gone are the days when marketing operated in a silo from the rest of the business. As the enterprise has moved online with customers, companies need to ensure their marketing automation platform (MAP) is fully integrated with their web content management (WCM) system so that consumers can have immediate access to the marketing content and information they need to inform their purchases.

Commercial holidays like Valentine’s Day can bring out the best and worst in people. Add social media to the mix, and you’ll know who wants to be left alone and who can’t get enough. For brands, it’s important to know which customers to target and which to avoid, as they seek to celebrate or avoid the day. Thanks to social intelligence platforms, identifying curmudgeons, love birds and everyone in between has become easier.

Customer experience management company, SDL has released a new feature for its Language Technologies platform. The feature, Machine Translation (MT), will help businesses sort through content from e-Commerce sites, social media and help forums that are in a different language.

Independent analysts firm Ars Logica has released a new Compass Guide on the eZ Publish WCM platform from eZ Systems, putting the newest version 5 nearly on par with segment leaders Adobe CQ and SDL Tridion.

Need to add more websites to your growing company or just testing out a few systems to make a short list of new Web CMS candidates? We've gathered up a few highlights from the past year to help nail down a few contenders.