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Sdl News & Analysis

Making Marketing Campaigns Relevant to Millennials

young adults

What do millennials want? You know, besides things like more in-person collaboration?

It's not an easy question to answer. But millennials are the up-and-coming buying generation for marketers, of course. They are the smartphone-loving, screen-touching, head-buried-in-screens, tweeting generation. And knowing what they want could make the difference between profit and loss.

If You Want Real Time Marketing ROI, Know Your Buyer

Everyone -- especially technology vendors -- agrees that personalized, contextually relevant marketing is the most effective way to attract, engage and convert buyers. Do it right and you’ll break through the noise and spur your buyer into action. Excel and you’ll build a positive, persistent relationship with your customers.

The vision is alluring. If only the reality delivered.

With Customer Experience in the Cloud, SDL Envisions Strong 2014

Fluffy clouds.jpg

Customer experience. No bigger buzzwords exist today for digital marketers.

And as we saw last week in Amith Parameshwara's  6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle. As in Parameshwara's travel example: booking completion, travel completion, hotel stay, order fulfillment and problem resolution.

SDL is the latest provider to move toward a complete customer experience offering.

Competitor: Oracle's Latest Acquisition Fills 'Major Gap'

Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.

“This announcement continues to provide validation and further attention to the importance of the marketing technology space,” Suresh Vittal, vice president of strategy at Adobe Campaign, told CMSWire. “However at its core, Oracle is a CRM company and doesn’t understand marketers’ daily issues. It realized it was missing market share. Through another acquisition, it is trying to fill a major gap as the stakes are continuing to increase.”

SDL Integrates Webtrends Streams with Intelligent Marketing Suite

SDL to Integrate Webtrends StreamsSDL has announced it plans to integrate Webtrends' Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences.

Webinar Recap: Preparing for the Future of Mobile E-Commerce

Customer Experience, Webinar Recap: Preparing for the Future of Mobile EcommerceDo you know the four trends shaping the Mobile E-commerce landscape?

Gartner 2013 MQ for Web Content Management Leaders + Challengers

Gartner 2013 MQ for Web Content Management Leaders + ChallengersGartner didn't add or drop too many names from the 2013 MQ for Web Content Management, especially at the top. Adobe, SDL, Sitecore, Oracle, HP and OpenText all stayed in the Leaders quadrant, with IBM and Microsoft sitting in the Challengers' spot.

Gartner MQ for Web Content Management 2013: Adobe, SDL, Sitecore Lead + Market Overview

Gartner MQ for Web Content Management 2013: Adobe, SDL, Sitecore Lead + Market Overview

Enterprise businesses find themselves leaning more and more heavily on their Web content management systems, and as the definition of what that means changes, so to must the most powerful systems adapt to the shifting market as the Gartner MQ for WCM 2013 clearly shows.

SDL Weaving Social into its Customer Experience Management Suite

sdl, sm2, social media monitoring, social intelligence, customer experience

As a recent Forrester report on social media points out, engaging customers via social media is becoming ever more complex. In the enterprise, this level of disruption is not to be dismissed, and SDL, maker of the leading Tridion CMS, has put itself on the path to integrate social to a degree we perhaps haven’t seen yet.

SDL Upgrades Intelligent Marketing Suite to Allow Video in Email Campaigns

Digital Marketing: SDL Upgrades Intelligent Marketing SuiteDigital marketers struggle to make campaigns stand out, especially in people's crowded email inboxes. An upgrade to SDL's Intelligent Marketing Suite looks to help, with the addition of video capabilities in email marketing campaigns.

Interview: SDL CEO Mark Lancaster on Culture + Building for the Enterprise

Interview: SDL CEO Mark Lancaster on Culture + Building for the EnterpriseMark Lancaster, CEO of SDL, says he loves culture, and whenever a company like SDL buys up another, smaller company, the cultural integration is the real key to a successful acquisition.

SDL Stock Plunges 33% - Are The Acquisition Hawks Gathering?

SDL stock plummetsIf poor quarterly figures don't really shock anymore after several financial quarters where some of the really big IT companies have failed to hit their targets, the announcement by SDL will. The fact that its profits will only be between 50% and 60% of what the markets expected this year saw its stock price plunge by close to one third in London earlier today.

SDL CEO Mark Lancaster on Saas, Partners + CXM #sdlinnovate

SDL CEO Mark Lancaster on Saas, Partners + CXM #sdlinnovateSDL has developed a global CXM strategy, will slowly transition to a Sass model for some products, and work harder to build up partner relationships, SDL CEO Mark Lancaster said at the SDL Innovate conference this week.

Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress

If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.

SDL Partners with Dynmark: Adds SMS Messaging to Mobile Marketing Strategies

SDL Partners with Dynmark: Adds SMS Messaging to Mobile Marketing Strategies SDL has announced a partnership with cloud mobile messaging and intelligence platform Dynmark to improve mobile marketing and customer management.

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