Here's how long marketers will wait to see effects on Google's update to its search results ranking algorithm:
About zero seconds.
In other words, it's already happening.
Google's search results ranking algorithm got another update last month as the Mountain View, Calif., search giant released Panda 4.0.
Marketers should take note, especially since more than 70 percent of searches online take place in Google.
"The effects are almost immediate," Seth Besmertnik, CEO and co-founder of web presence management provider Conductor, told CMSWire. "Years ago, algorithm changes took weeks to roll out, and you would sometimes have to wait months from when you make a change to see if it ‘worked’. But now this is almost instant. Our customers are seeing changes right away."