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Search News & Analysis

More SharePoint 2013 Search Tips for Power Users

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As a power user of SharePoint you may wonder how to make the most of all of the search features in SharePoint 2013. We covered Continuous Crawl, Content Search Web Part and Query Rules previously, so let's take a deep dive into Search Schema and the new Refinement Panel.

Wayin Launches New Social Search and Analytics Platform

Wayin, a company that makes tools to analyze and integrate social content, today released a social media analytics and display platform designed to make it easier for digital marketers to find, understand and display social content.

The company maintains the product can help marketers organize content to better engage with their target audiences — whether those targets are by age, profession or geography.

How Twitter Could Win the Social Media War

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Twitter's had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community.

However, the social network is still having trouble attracting users, according to some business analysts. Although it beat Wall Street's revenue expectations, it fell short of its expectations for monthly active users by 7 million.

Can Twitter really win the social media war?

Google Confirms Data Sharing Deal With Twitter

People will find out what you're tweeting quicker, thanks to a partnership between Google and Twitter. The deal, confirmed in Twitter's fourth quarter earnings call, will allow Twitter to provide Google with tweets as soon as they're posted to the social networking site.

Through the arrangement, Twitter hopes to expand its reach to more users. Twitter also has similar deals with Microsoft and Yahoo, but Google, as we all know, has the lion's share of the search engine market.

Marketers Are Mastering Digital Advertising, Adobe Suggests

Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search.

The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook. It's based on more than 500 billion Google and Yahoo Bing ad impressions and some 400 billion Facebook post impressions gathered throughout 2014.

The key take-aways:

  • Google Shopping Ads grew dramatically over the holiday season as expected, outperforming text ads eight times over.
  • Digital advertising continues to become more efficient with click-through-rates (CTRs) growth outpacing cost-per-click (CPC) growth.
  • Certain days of the week are better than others for certain ads — for example, Sunday is best for mobile ads, Monday for desktop ads and Friday for Facebook ads.
  • Despite a change in Facebook's algorithm that forced businesses to buy more ads, retailers still turned to Facebook during the holiday season to drive sales.

Belated Holiday Gifts for E-Marketers: Data Reports

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By now, big retailers have dumped the last of their holiday decorations and e-marketers have already started making plans to boost revenue the next time around.

This makes it the most wonderful time if the year to look at the data to find out what worked and what didn't in e-commerce for the 2014 holiday season. Conveniently, two predictive marketing vendors, Custora and Kenshoo, just released complementary studies that are chock full or data points.

Taken together, they confirmed the generalities that other studies have reported: e-commerce is growing rapidly, mobile is grabbing a bigger share the pie and desktop is still dominant. However, they also threw in some granular details about such things as ROI on paid search, revenue in social channels and the growing role of product listing ads (PLA) in the increasingly competitive e-commerce marketplace.

The Power User Cheat Sheet to SharePoint 2013 Search

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If you've spent any time researching SharePoint 2013 you already know that one of the most exciting components was Microsoft’s integration of FAST Search features into the product. Microsoft purchased FAST Search in 2008 and while it was possible to use a lot of the features with SharePoint 2010, the implementation was often time-consuming and costly. Having so many of these features integrated directly into SharePoint 2013 has been a huge win for the product and for its users.

Can Facebook Crack Search - Without Bing?

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Facebook has quietly stopped including Microsoft Bing search results on its social networking site, Reuters first confirmed. Instead, the social network has revamped its own search offering with a new tool it claims makes it easier for users to filter and search through comments and other information from friends.

On one hand users might find the change limiting. Now, when they use the search bar they are not taken outside of Facebook for results. On the other, the tool is more robust than previous Facebook offerings — and besides, there is always Google for straightforward search.

That, however, may change again as Facebook ramps up its search tool set. CEO Mark Zuckerberg has said search is a growth initiative for Facebook. And as the company's push into mobile has shown over the last few years, once Facebook identifies a growth sector it goes after it.

Search, though, is a very different animal than mobile.

Prevent Enterprise Search From Going to the Weeds

2014-24-November-Overgrown-Greenhouse.jpgAs an Enterprise Search expert, I get a lot of questions about Search and Information Architecture (IA). And what I've discovered is that people have plenty of misconceptions.

I'll share some of them in this article — and hopefully help you avoid some common mistakes about planning and implementing Enterprise Search.

Microsoft Delve is Nice, But are Other Options Better?

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Microsoft has finally announced the release of Delve, a project that had been hidden under the code name Oslo and about which little was known.

When it was unveiled at the SharePoint conference earlier this year, then later as part of Office 365, Microsoft described it as a new way of getting working done. With it, Microsoft said, workers could find any content they needed, anywhere

Exciting as the announcement was — at least for Microsoft users — it doesn’t really extend beyond the Microsoft environment. Yes, it can find a needle in the massive haystack of your enterprise content ... as long as that content is in Microsoft applications. 

How We Topped YouTube Search Results

2014-04-September-Cat-Balloon-Guess-What-Happens-Next.jpgYouTube processes more than 4 billion searches a month, making it the second largest search engine of today. While you might think of YouTube as a platform for entertaining cat videos, the fact that YouTube videos often make it into Google's natural search results pages makes them an increasingly important part of your marketing strategy. If your videos aim to educate your market about new services or features and provide guidance about how to use them, this channel becomes essential.

The Changing Nature of Search Behavior

Search is just one part of the jigsaw puzzle of customer behavior. It needs to be considered in the context of the customer’s task.

Does Google's Panda Pounce Have Any Bite?

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Just a few weeks ago, Google rolled out its latest Panda search-algorithm update -- otherwise known as the search update that could destroy your business.

Ever since, experts in the Search Engine Optimization (SEO) world have been struggling to understand the potential impact.

But it turns out that few analysts can quantify the effects of the Panda update. In reality, Panda 4.0 may just be another overhyped move by the powerful Google.

How Marketers Can Brace for Google Panda 4.0 Update

customer experience, How Marketers Must Prepare for Google Panda 4.0 Update

Here's how long marketers will wait to see effects on Google's update to its search results ranking algorithm:

About zero seconds.

In other words, it's already happening.

Google's search results ranking algorithm got another update last month as the Mountain View, Calif., search giant released Panda 4.0.

Marketers should take note, especially since more than 70 percent of searches online take place in Google.

"The effects are almost immediate," Seth Besmertnik, CEO and co-founder of web presence management provider Conductor, told CMSWire. "Years ago, algorithm changes took weeks to roll out, and you would sometimes have to wait months from when you make a change to see if it ‘worked’. But now this is almost instant. Our customers are seeing changes right away."

Marketers Beware: Google Rolls Out Panda 4.0 Update

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Google's search results ranking algorithm got another update this week as Google released Panda 4.0, a Google employee announced on Twitter.

Marketers should take note, especially since more than 70 percent of searches online take place in Google.

Google's Matt Cutts broke the news last night on Twitter: 

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