Content Management Matters ™

Last week we discussed some of the on-site factors that affect search engine rankings within a CMS implementation. This week, we’ll revisit these factors and present guidance for addressing and automating these strategies during your CMS implementation.

Content management systems (CMS) place the responsibility of content creation and maintenance squarely in the hands of non-technical users. With the promise of reduced IT involvement and expenditures, the benefits of CMS are clear. Or are they?

For those leveraging Web CMS tools to manage their online content, there is a risk to be mitigated while implementing your WCM solution. In a series of two articles, we explore how a CMS deployment, without careful consideration, can have a detrimental effect on your search engine rankings and the general findability of your content.