You just can't block the buzz about Google. In the past few weeks, the company surpassed Apple as the world's most valuable brand, according to Millward Brown Optimor's 2014 BrandZ ranking.
It was a big blow for Apple, which had held the top spot for the previous three years. But Apple fell 20 percent in brand value in the past year to an estimated $147.9 billion. Even worse, there is a "growing perception that it is no longer redefining technology for consumers," according to Millward Brown, a New York City-based research firm.
Meanwhile, Google's brand value rose 40 percent from a year ago to $159 billion. Apparently it's pretty profitable to avoid evil, even as regulators here and abroad are taking a closer look to make sure that slogan is true.
What's behind Google's climb, beyond Apple's loss of founder Steve Jobs?