HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Search Marketing News & Analysis

5 Reasons Google Beat Apple to Become the Top Brand

2014-5-june-arm-wrestling-champ.jpgYou just can't block the buzz about Google. In the past few weeks, the company surpassed Apple as the world's most valuable brand, according to Millward Brown Optimor's 2014 BrandZ ranking.

It was a big blow for Apple, which had held the top spot for the previous three years. But Apple fell 20 percent in brand value in the past year to an estimated $147.9 billion. Even worse, there is a "growing perception that it is no longer redefining technology for consumers," according to Millward Brown, a New York City-based research firm.

Meanwhile, Google's brand value rose 40 percent from a year ago to $159 billion. Apparently it's pretty profitable to avoid evil, even as regulators here and abroad are taking a closer look to make sure that slogan is true.

What's behind Google's climb, beyond Apple's loss of founder Steve Jobs?

Google Wants to Tap Your Brain

2014-2-June-sistine-chapel.jpg

While the quest for the ultimate in marketing automation technology continues, I'm still struggling to get my email spam filter to work properly. But Ray Kurzweil, Google's director of engineering, says that more intelligent systems are coming faster than we think.

By 2030, computers will be able to handle natural human language and experience emotions, Kurzweil said in an interview with the Wall Street Journal this weekend. But that's just the tip of the iceberg. By 2045, we will attain "full singularity," he continued, which means that humans will be completely integrated with technology — with direct links to the cerebral neocortex.

Not Provided: Investigating the Impact of Google's SSL Enhancement

Not Provided: Investigating the Impact of Google's SSL EnhancementQuick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic.

Bing Ads Introduces Location Targeting For Advertisers

Bing Ads, the advertising platform from the Yahoo! Bing Network, has announced that they've integrated location targeting within their advertising system. With this update, advertisers will be able to improve on how well they and their ads can connect with their current and potential customers.

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes

The very nature of search marketing is undergoing some dramatic changes, according to the latest Q4 2012 Forrester Wave report.

The Rise and Fall of Online Advertising in 2009

The Rise and Fall of Online Advertising in 2009

It will be the best of times and the worst of times.

Amidst the 2009 predictions for e-new year, there is a consensus that it will bring both financial ruin and success. Chances are that both will come true.

eMarketer released insights of the Internet's plight into the aught nines -- and well, they're kind of what you'd expect. Their senior analysts offered up their best guesses. Let's take a look.

Displaying 1-6 of 6 results

< Previous Next >