Search Optimization News & Articles

Recently, Forrester examined the role and challenge that video plays within the world of enterprise search. But it’s not just video that the enterprise should be focusing on. In a new report, Forrester outlines six additional trends emerging within enterprise search and what it means for the way companies plan.

Big G finally came through on a long overdue update to the Google Search Appliance (GSA). Among Version 6.8's coolest features: People Search, Dynamic Navigation, and the ability to search across both on-premise and cloud-based content from a single search box.

On most sites, users look to on-site Search after they've scanned the page for clues to the content they're seeking. A quality Search experience is critical to making users happy, yet many teams don't spend nearly enough time looking at that experience.

One place to start is the Search Log. Spending a little quality time with it, on a regular basis, is a great way to learn more about how people use your site.

This one is dedicated to all the copywriters, journalists and SEO practitioners out there.

Ecordia (formerly known as Lead Maverick) has just offered up a new application designed for predictive content analysis. The tool provides writers with SEO verification capabilities prior to publishing on search engines.

Creating an effective search results page takes hard work. In the first installment of this article, I introduced how designers need to understand the users' tasks and ensure every result delivers great scent. In this installment, I'll elaborate on the specific principles of the scent of information that play an important role when designing search results.

When creating a search results page, it's unfortunately too easy to produce an ineffective design. We know this because, in the course of our research, we've studied hundreds of search results pages. Many of the pages we've studied hurt the user's experience purely because of their design.

The words we use when we search are not always the words we like to read when we arrive at a website.

The words people use when searching are not always a true reflection of what they’re really looking for.