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Search News & Analysis

M&A Watch: Marin Software a Possible Target if Ad Tech Consolidates

Based on its valuation and growth profile, Marin Software — a provider of a cloud-based digital advertising management platform — could be an attractive buyout target for a larger player in the online marketing space.

At the recent market cap of $373 million, Marin’s forward revenue multiple of 3.9 times the 2014 consensus estimate of $95.8 million (within the company’s guidance range of $95 million to $96.6 million) is reasonable given expected growth of nearly 24 percent.

Marin is a so-called busted IPO because the shares trade below the March 2013 offering price of $14. In fact, Marin shares have been on a downward trek ever since the first trading session: they opened at $18.95 and hit a post-IPO high of $19.95 on the same day. While the stock has recovered a bit from the November low of $8.50, it’s still 18 percent short of the IPO price.

gShift Adds Twitter Trend Module to Its Marketing Arsenal

Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.

The tool is designed to keep up with the 58 million daily posts on Twitter and help marketers create content that drives traffic by reflecting the interests of the targeted audience.

Google Exec Maps Mobile Tools Strategy

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Google's product management director laid out plans yesterday for powerful tools to blend information about its users with the goals of marketers as customers move between fixed and mobile devices.

Speaking at the Mobile Marketing Strategies Summit in San Francisco, Seth Sternberg laid out the two key challenges facing mobile marketers and some of the ways Google is addressing them through projects still in development. In some cases, the 100 marketing pros present were invited to sign up for the trials.

Google, of course, is competing with Microsoft and many others to find new ways to engage mobile users. Officials of LinkedIn,  Facebook and other networks also spoke at the conference to outline their strategies for building engagement. As more social media users move to mobile, apps are becoming increasingly important.

Making the Case for Search Training and Support

searchtraining.jpgIf search is so easy, why is there a new book over 200 pages long on Google Search Secrets? 

 

Note to Brands: Focus on Multifaceted Digital Marketing

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If you think consumer search is a single and isolated action, you're wrong. It's actually part of a complex dance of intersecting factors, according to a new study from Toronto-based digital advertising agency DAC Group and research consultancy Kantar. The annual Kantar Consumer Search Behavior Study, highlights the complexity of search — and comes with a warning to marketers:

Brands need to create multi-faceted digital marketing campaigns plans that include highly-targeted search engine marketing (SEM), search engine optimization (SEO), local listing management (LLM) and display strategies to support consumer online conversion," said Nasser Sahlool, vice president of Client Strategy at the DAC Group.

Just Show Me: Customers Like Google Product Listing Ads

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Google can dream all it wants about robots, smart homes and artificial intelligence. But as we explained yesterday in a story about its latest acquisition binge, Google is still basically an advertising company.

And Product Listing Ads (PLAs), which combine images and text, are one of the key tools it has in its increasingly large and sophisticated bag of tricks.

Peeking into Sitecore, Coveo and Search

With Coveo's announcement this month of its launch of Coveo for Sitecore: Advanced Search Edition, it seems like a good time to poke around the search arena — and into Sitecore.

Socl Adds Yet Another Social Option for Marketers to Explore or Ignore

This week's launch of Microsoft's Socl app does little to help the crowded social scene. Just how many social media icons constitute too many for a site designer or visitor to stomach?

Sites are starting to look a little crowded with Microsoft's Socl icon joining the likes of Facebook, Twitter, FourSquare, Pinterest and others demanding space next to posts or on stores, at the top of sites and on advertisements or campaigns. 

Google Adds Single View of Customer Reviews to Places

Google is upgrading its Google Place for Business service so users can collect everything their customers are saying about them online in a single, viewable place.

New iOS Update Adds iCloud Keychain, Improves Search, Fixes Bugs

After the drama of a pair of slightly thinner, more powerful iPads, its back to the more prosaic stuff at Apple. The new iOS 7.0.3 update adds the keychain feature to store multiple passwords, improves searching from the Spotlight and fixes several other bugs and gremlins in the system. 

GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock

Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored.

Rely on Google Adsense? Get used to “keyword not provided” staring at you.

Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist

Every organization should have a strategy for monitoring social media...and a good tool to do it. 

Google Encrypts All Searches, Rolls Out Google+ Comments for YouTube

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Google has been busy rolling out some controversial changes recently. Its encryption of search keywords will rankle with SEO and marketing types, but the addition of Google+ comments to its YouTube video service should rile hotheads, while cleaning out a lot of the cruft. 

The Google Versus Bing Experience

Google is focused on reducing distractions whereas Bing seems focused on providing them.

LucidWorks Opens Marketplace for Add-Ons to Solr Search Engine

This week, LucidWorks announced its Solr Marketplace for pre-built add-ons that enhance open source enterprise search capabilities in existing applications.

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