Search News & Analysis
| Thursday Feb 13, 2014
If search is so easy, why is there a new book over 200 pages long on Google Search Secrets?
| Thursday Feb 6, 2014
If you think consumer search is a single and isolated action, you're wrong. It's actually part of a complex dance of intersecting factors, according to a new study from Toronto-based digital advertising agency DAC Group and research consultancy Kantar. The annual Kantar Consumer Search Behavior Study, highlights the complexity of search — and comes with a warning to marketers:
Brands need to create multi-faceted digital marketing campaigns plans that include highly-targeted search engine marketing (SEM), search engine optimization (SEO), local listing management (LLM) and display strategies to support consumer online conversion," said Nasser Sahlool, vice president of Client Strategy at the DAC Group.
| Wednesday Jan 29, 2014
Google can dream all it wants about robots, smart homes and artificial intelligence. But as we explained yesterday in a story about its latest acquisition binge, Google is still basically an advertising company.
And Product Listing Ads (PLAs), which combine images and text, are one of the key tools it has in its increasingly large and sophisticated bag of tricks.
| Tuesday Dec 17, 2013
With Coveo's announcement this month of its launch of Coveo for Sitecore: Advanced Search Edition, it seems like a good time to poke around the search arena — and into Sitecore.
| Wednesday Dec 11, 2013
This week's launch of Microsoft's Socl app does little to help the crowded social scene. Just how many social media icons constitute too many for a site designer or visitor to stomach?
Sites are starting to look a little crowded with Microsoft's Socl icon joining the likes of Facebook, Twitter, FourSquare, Pinterest and others demanding space next to posts or on stores, at the top of sites and on advertisements or campaigns.
| Tuesday Nov 26, 2013
Google is upgrading its Google Place for Business service so users can collect everything their customers are saying about them online in a single, viewable place.
| Wednesday Oct 23, 2013
After the drama of a pair of slightly thinner, more powerful iPads, its back to the more prosaic stuff at Apple. The new iOS 7.0.3 update adds the keychain feature to store multiple passwords, improves searching from the Spotlight and fixes several other bugs and gremlins in the system.
| Thursday Oct 10, 2013
Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored.
Rely on Google Adsense? Get used to “keyword not provided” staring at you.
| Tuesday Sep 24, 2013
Google has been busy rolling out some controversial changes recently. Its encryption of search keywords will rankle with SEO and marketing types, but the addition of Google+ comments to its YouTube video service should rile hotheads, while cleaning out a lot of the cruft.
| Monday Sep 23, 2013
Google is focused on reducing distractions whereas Bing seems focused on providing them.
| Monday Sep 23, 2013
This week, LucidWorks announced its Solr Marketplace for pre-built add-ons that enhance open source enterprise search capabilities in existing applications.
| Tuesday Sep 17, 2013
Microsoft is upping the ante in its search war with Google, adding new features and an updated look for its Bing search service.
| Wednesday Sep 4, 2013
A look at tweets made by and to CMSWire five years ago.
A new feature from social indexer Topsy is helping Twitter users revisit some of their oldest posts, including those made when the network was first launched.
| Thursday Aug 29, 2013
Bridgeline Digital, maker of the iAPPS Web experience management system, has debuted integrated search and reporting technology from Perceptive Software, a way to better help customers find the content they need.