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Search News & Analysis

Note to Brands: Focus on Multifaceted Digital Marketing

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If you think consumer search is a single and isolated action, you're wrong. It's actually part of a complex dance of intersecting factors, according to a new study from Toronto-based digital advertising agency DAC Group and research consultancy Kantar. The annual Kantar Consumer Search Behavior Study, highlights the complexity of search — and comes with a warning to marketers:

Brands need to create multi-faceted digital marketing campaigns plans that include highly-targeted search engine marketing (SEM), search engine optimization (SEO), local listing management (LLM) and display strategies to support consumer online conversion," said Nasser Sahlool, vice president of Client Strategy at the DAC Group.

Just Show Me: Customers Like Google Product Listing Ads

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Google can dream all it wants about robots, smart homes and artificial intelligence. But as we explained yesterday in a story about its latest acquisition binge, Google is still basically an advertising company.

And Product Listing Ads (PLAs), which combine images and text, are one of the key tools it has in its increasingly large and sophisticated bag of tricks.

Peeking into Sitecore, Coveo and Search

With Coveo's announcement this month of its launch of Coveo for Sitecore: Advanced Search Edition, it seems like a good time to poke around the search arena — and into Sitecore.

Socl Adds Yet Another Social Option for Marketers to Explore or Ignore

This week's launch of Microsoft's Socl app does little to help the crowded social scene. Just how many social media icons constitute too many for a site designer or visitor to stomach?

Sites are starting to look a little crowded with Microsoft's Socl icon joining the likes of Facebook, Twitter, FourSquare, Pinterest and others demanding space next to posts or on stores, at the top of sites and on advertisements or campaigns. 

Google Adds Single View of Customer Reviews to Places

Google is upgrading its Google Place for Business service so users can collect everything their customers are saying about them online in a single, viewable place.

New iOS Update Adds iCloud Keychain, Improves Search, Fixes Bugs

After the drama of a pair of slightly thinner, more powerful iPads, its back to the more prosaic stuff at Apple. The new iOS 7.0.3 update adds the keychain feature to store multiple passwords, improves searching from the Spotlight and fixes several other bugs and gremlins in the system. 

GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock

Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored.

Rely on Google Adsense? Get used to “keyword not provided” staring at you.

Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist

Every organization should have a strategy for monitoring social media...and a good tool to do it. 

Google Encrypts All Searches, Rolls Out Google+ Comments for YouTube

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Google has been busy rolling out some controversial changes recently. Its encryption of search keywords will rankle with SEO and marketing types, but the addition of Google+ comments to its YouTube video service should rile hotheads, while cleaning out a lot of the cruft. 

The Google Versus Bing Experience

Google is focused on reducing distractions whereas Bing seems focused on providing them.

LucidWorks Opens Marketplace for Add-Ons to Solr Search Engine

This week, LucidWorks announced its Solr Marketplace for pre-built add-ons that enhance open source enterprise search capabilities in existing applications.

Bing Ups the Search Engine Ante with Smarter Searches, Updated Design

Microsoft is upping the ante in its search war with Google, adding new features and an updated look for its Bing search service.

Topsy's Twitter Index Now Searches Back to First Tweets

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A look at tweets made by and to CMSWire five years ago.

A new feature from social indexer Topsy is helping Twitter users revisit some of their oldest posts, including those made when the network was first launched.

iAPPS Debuts Search Partnership with Perceptive Software

iAPPS Debuts Search Partnership with Perceptive Software Bridgeline Digital, maker of the iAPPS Web experience management system, has debuted integrated search and reporting technology from Perceptive Software, a way to better help customers find the content they need.

Google Product Listing Ads Show their Worth for Retailers

Google Product Listing Ads Show their Worth for Retailers

As of May 2013, over one billion products were being promoted globally on Google Shopping, and Product Listing Ads have increasingly gotten even more valuable for retailers since the company’s pay to play model went global in June 2012.

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