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Search News & Analysis

Google Product Listing Ads Show their Worth for Retailers

Google Product Listing Ads Show their Worth for Retailers

As of May 2013, over one billion products were being promoted globally on Google Shopping, and Product Listing Ads have increasingly gotten even more valuable for retailers since the company’s pay to play model went global in June 2012.

Ask Google: Voice Search Debuts for Gmail, Calender + Google+

Ask Google: Voice Search Debuts for Gmail, Calender + Google+Google announced voice search is coming to Gmail, Calenders and Google+, and it will first debut to US English speakers before rolling out more widely.

Google Boosts Search With In-Depth Article Results

When users search for information, they are often after a definitive answer on a topic or term. Rather than wading through the search results, Google now offers curated answers via top articles to help enlighten the world. 

Yahoo Targets Rockmelt Social Browser in Latest Acquisition

Yahoo Targets Rockmelt Social Browser in Latest AcquisitionYahoo has targeted social browsing tool Rockmelt in its latest acquisition, a move that bolsters both its product base and its lineup of dedicated engineering personell.

Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic]

Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic]Over the last year, enough data has been collected on the SEO ranking effect of Google+ to determine it is the most important factor in SEO ranking, a Searchmetrics report has found.

Is Semantic Search the Solution to Information Retrieval in SharePoint?

Proportion of Searchable SharePoint Assets, information management, symantic searchEven though the use of SharePoint in the enterprise continues to grow at a phenomenal rate, recent research sponsored by Smartlogic shows that it is still creating problems for many users. In particular, of those questioned, more than half say that finding the right information is a major headache.

Microsoft Introduces Bing Ad Targeting in Windows 8.1 Smart Search

Microsoft Introduces Bing Ad Targeting in Windows 8.1 Smart Search Even though the preview launch of Windows 8.1 happened last week, Microsoft has continued its update tend, as Bing Ads will be integrated into the Windows 8.1 Smart Search.

Google AdWords Keyword Planner to Replace Keyword Tool

Google AdWords Keyword Planner to Replace Keyword ToolGoogle's AdWords Keyword Tool allows marketers to see which keywords to focus campaigns on, but it's going to be replaced soon by the Keyword Planner that will only show historical stats for exact matches.

Forrester: How Customers Reach Your Website Can Inform Digital Marketing Campaigns

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According to a new report from Forrester Research, marketers should learn more about the paths customers take to get to their company's website to help inform discovery marketing campaigns.

Google Voice Search Extended to Gmail Contacts

Gmail search expanded.jpgOver the past year Google has been pushing the boundaries of its search capabilities in an ongoing field trial. Over that time it has added all kinds of new functionalities. Today, it has announced that participants will be able to pull results from their Gmail contacts from Search.

Quixey Releases Sponsored Apps to Improve Search Results

Thumbnail image for Thumbnail image for Sponsored Apps Quixey.jpg App search engine Quixey has released Sponsored Apps, a tool that is designed to help advertisers and developers target customers at the discovery stage by matching them to relevant apps to what was searched.

Yandex Updates Smart Email Sorting Tool

Yandex Updates Smart Email Sorting ToolYandex, sometimes called the Google of Russia, has updated a smart sorting tool within its email system that helps people take actions on a variety of emails like meeting invites and e-tickets.

Search Engines Must be Clear about Ads, F.T.C. Says

Search Engines Must be Clear about Ads, F.T.C. SaysAdvertisements need to be labeled as such when they are surfaced on a search engine results page, the FTC told search engine companies this week after finding the paid results were increasingly harder to tell apart from natural results.

Windows 8.1 Preview Goes Live as Build 2013 Keynote Kicks Off

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The MSDN developer site looks like it can't handle the demand to watch Steve Ballmer and co show off the latest Windows wares and developer news. However, the Windows 8.1 Blue preview version is now available to download.

Tech Tool Tourist: Gartner's Digital Marketing Transit Map

Tech Tool Tourist: Gartner's Digital Marketing Transit MapFeeling turned upside down by the digital marketing landscape? There's an app for th... well, at least Gartner has taken the time to build a handy transit map style infographic to show us the digital marketing toolkit in a somewhat navigable way.

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