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Search News & Analysis

SharePoint 2013 - Planning a Search Strategy

The Olympic Games and US Presidential Elections come around every four years but SharePoint upgrades come on a three year cycle. There are still organizations using SharePoint 2007 and in the process of migrating to SharePoint 2010 and now we have SharePoint 2013 in all its glory.  

Bing Ads Introduces Location Targeting For Advertisers

Bing Ads, the advertising platform from the Yahoo! Bing Network, has announced that they've integrated location targeting within their advertising system. With this update, advertisers will be able to improve on how well they and their ads can connect with their current and potential customers.

Forrester Report: SEO Platforms Have Room to Grow

SEO platforms are growing up -- but they’re only in their adolescent phase. That’s a key takeaway from a new Wave report by Forrester

Google Search Results Page Shifts Navigation Tools, Removes Sidebar

Google has slightly altered its search engine results page, and the company now says its search experience is more consistent across mobile devices and the desktop.

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes

The very nature of search marketing is undergoing some dramatic changes, according to the latest Q4 2012 Forrester Wave report.

Bing Ads Report Updates Ease Online Advertising Processes

Bing has updated the reporting capabilities for Bing Ads hoping to make both the reporting tool and the overall Bing Ads system easier to use and therefore, make users more productive.

Google's AdWords Bringing in $100 Million Per Day

Google's recent financials show money pouring in through the AdWords channel, but the balance is changing as new WordStream research shows. 

EPiServer Gets SEO Manager Add-On for Web CMS

EPiServer has rounded out its web content management offering with an SEO management tool built by Mogul, one of its Premium Solution Partners.

Yahoo is Changing, Thanks to Marissa Mayer

Change is afoot at Yahoo, and new CEO Marissa Mayer (formerly VP and public face of key Yahoo rival Google) deserves the credit. In a discussion during the most recent Yahoo earnings call that has generated rave reviews from high tech and financial pundits alike, Mayer laid out how and why she plans to institute some significant changes -- designed to shake Yahoo out of the type of situation former President Jimmy Carter called a “malaise.”

DtSearch 7.70 Adds Document Filters, Increased Multi-Level Search

Enterprise-based searching always wants more. And dtSearch, a supplier of enterprise and developer text retrieval software, is offering more -- with the recently announced version 7.70 of its product line.

Adobe's Global Digital Advertising Update Sees Increase in Social Engagement and Mobile Traffic

Adobe has released their Q3 2012 Global Digital Index Report, which analyzes and reports the findings on social engagement and paid searches.

Google Report Looks at Content, Marketing Strategies in a Multi-Screen World

It’s evening, and the family is in the living room. The teenager is on her laptop Facebooking, Mom is reading the news on a tablet, and Dad is checking email on his smartphone. Oh, yes, and they’re all watching a show on television. Does this scene sound familiar? It should, according to a new report from Google

Google Q3 Report: Early Release Shakes Markets as Search Giant Posts 20% Drop in Profits

It’s rare that the way in which an IT company's financial results are released trumps the numbers themselves, but that's what happened with Google's Q3 earnings report. The news that profits dropped 20% seems almost a side note to what is being described as a market snafu.

Improve Your Search Ranking with New Google Disallow Links Tool, Use Carefully

Suppose someone, universally known for his bad character, went around saying nice things about you. You might wish for him to stop already. That’s the idea behind Google’s newest tool.

Document Mgt Roll-up: Alfresco's Solr Search Integration, Hyland's Mobile Access

This week in the document management world, Alfresco is back in the news with the announcement of a new integration by Ixxus to add Solr faceted search to Alfresco 4, Hyland is making its OnBase application more readily accessible through mobile devices, Lexmark rebrands Brainware and SealPath secures documents in the cloud.

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