Sem News & Articles

Search engine marketing is one of the key strategies for online marketing. But doing it well still remains elusive to many organizations. The Aberdeen Group interviewed over 200 organizations to find out what it takes to create “best-in-class” search engine marketing.

In an effort to save advertisers, who are predicted to “waste” an estimated 4.5 billion dollars US on paid search advertising in 2008, WebTrends has released WebTrends Ad Director. In fact it was Ad Director who helped predict the very estimation it is poised to prevent.

Think you know what’s coming next in the constantly evolving world of Web search?

No? Well, what better reason to attend Search Engine Strategies (SES) Toronto 2008. Key strategies for maximizing the search visibility of your web site are within your reach, as well as opportunities to attend 21 sessions and workshops in three concurrent tracks.

My last ad:tech session of the week was Actions Speak Louder than Clicks: Exploring the Laws of Relationship Marketing.

I don’t know if “laws” was an adequate description, as we mainly parsed out a single big one. But if you want a website that converts like a vending machine in a high school quad, it’s definitely one you want to learn.

Okay, relationship marketing. I hope you’ve got a pair of Chuck Taylors on hand.

On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEO/SEM seminars I masochistically slated myself to take.