Sentiment Analysis News & Articles

So SDL officially announced the completion its acquisition of Alterian, a provider of web engagement management solutions. But the details were very light. We change that right now.

Have you ever wanted to analyze the sentiment of your Twitter or Facebook content without having to employe some clunky, expensive application or widget? Look no further than ViralHeat’s new plugin for Chrome.

How do you feel about the Federal Reserve? I mean, how do you really feel?

Apparently, the Federal Reserve wants to find out, according to a recent Request for Proposal.

With the anticipation and excitement around Facebook’s Timeline, you might be wondering what other social media networks may provide in response. Look no further than Proliphiq, a new social media search tool that aims to connect the right users to the right content at the right moment.

Everyone has the right to their own opinion, but add the web in the mix and it's not uncommon for companies to find themselves buried under a hill of negative sentiment. Enter Lexalytics (news, site), a company that helps keep track of what's being said and how it's being said. 

 Thomson Reuters may be breaking new ground in the sentiment analysis arena. The company's toolset now comes complete with analytics for both financial services and investment-relation pros.

Lithium, a new-ish player in the Social CRM circle, has just made a significant investment. The acquisition of Scout Labs has left them a whole US$ 20 million dollars lighter in stock and cash. Meanwhile, social media startup founders are seeing dollar signs. 

Nstein (news, site) recently stepped up their relationship with evolve24, an analytics research firm in St. Louis. The collaboration gives evolve24 access to Nstein’s handy Sentiment Analysis module, allowing them to quickly determine an article’s overall tone for key insight into a company’s representation.  

"Reputations are built over time and are the response to actions taken by a corporation,” explained Scot Wheeler, Vice President of Strategy & Client Services for evolve24. “For example, reputation can be hurt by unaddressed negative responses to products and services, including poor customer support, regulatory or legislative issues, insensitive ad campaigns, or any perceived affront to an audience, while a new product announcement, a viral campaign or launch of user groups may create highly positive coverage in influential publications and blogs which will help build reputation.”

Wheeler estimates that one person at peak performance can detect the tone of 25 articles per hour. Nstien's technology will reportedly boost that number to tens of thousands of pieces of content per day and still require only one person to manually test and verify results. 

“We are thrilled that evolve24 continues to expand its relationship with Nstein”, said Nstein CTO Jean-Michel Texier, “This collaboration allow us to deepen our knowledge of marketing decision support systems and accelerate the reinforcement of our technological offering in opinion mining and automated brand monitoring.”

Want your reputation measured? Check out evolve24's site here. 

Teragram (news, site) is a company that has taken on the brave challenge of turning sentiment into metrics. For any company that really wants to know what users think of its products, the Sentiment Analysis Manager could be the answer.