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Seo News & Analysis

Why Content Marketers Fail to Impress Google

With more than 70 percent of online searches happening in Google, it is no surprise that content marketers are constantly looking for new ways to use the search engine to realize ROI, be it by getting leads out of organic channels or by other attribution based metrics or means. However, content marketing seems to be losing its luster when it comes to impressing the search engine giant.  

Making Marketing Campaigns Relevant to Millennials

young adults

What do millennials want? You know, besides things like more in-person collaboration?

It's not an easy question to answer. But millennials are the up-and-coming buying generation for marketers, of course. They are the smartphone-loving, screen-touching, head-buried-in-screens, tweeting generation. And knowing what they want could make the difference between profit and loss.

BrightEdge Redefines Content Marketing for the Big Data Age

Sure, the days of Mad Men are long gone, marketers are no longer creating clever content and sending it out into the world, hoping that something will resonate with the customer.

The age of search engine optimization has done much to change that; enterprises now leverage data and analytics to place the right content in front of the right people at the right time in order to get a desired result -- be it brand awareness, engagement or ultimately, a purchase.

How’s that working? If you’re online experiences are anything like mine, there’s room for improvement and that’s putting it mildly. But it’s worth noting that the only thing that bad marketing seems to cost the consumer is the effort needed to ignore something.

gShift Adds Twitter Trend Module to Its Marketing Arsenal

Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.

The tool is designed to keep up with the 58 million daily posts on Twitter and help marketers create content that drives traffic by reflecting the interests of the targeted audience.

How to Present Analytics that Speak the C-Suite's Language

datapresentations.jpgWhile the brave new world of big data analytics may help you discover new customer or marketing insights, the old world challenge of communicating findings and recommendations to senior executives remains.

Lessons for Collaboration from the World of SEO

Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables. Instead it increasingly relies upon two key items: the serendipity of finding content and expertise that is just right, right now, and the willingness of people to exchange their time for that expertise.

In short, collaboration is mirroring the shifts taking place in the world of SEO.

3 Practical Ways to Boost Your Google+ Profile

Customer experience, 3 Ways to Leverage Your Social Power to Boost SEO using Google+What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business. Google+ finally answers your C-Suites’ never-ending question: what is the ROI of social networks? If a significant portion of your leads come from organic search, then there is no longer a debate as to whether investment in social is worthwhile.

GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock

Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored.

Rely on Google Adsense? Get used to “keyword not provided” staring at you.

Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist

Every organization should have a strategy for monitoring social media...and a good tool to do it. 

Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic]

Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic]Over the last year, enough data has been collected on the SEO ranking effect of Google+ to determine it is the most important factor in SEO ranking, a Searchmetrics report has found.

Mobile Web: Responsive Design or Separate Mobile Site, App

Responsive Design or Separate Mobile Site, AppThe days of thinking of mobile as something you can get to later, when the mobile traffic arrives, are over. 

Web CMS Features for SEO Success

Web CMS for SEOSeveral years ago, I was evaluating Content Management Systems for a local tech company. As you surely already know, the Web CMS market is highly fragmented. There are literally hundreds of options available.

After a couple of weeks of research, it became apparent to me that no two Web CMSs are the same. 

5 Signs Your Customer Community Is Working and The Metrics to Prove It

By now, all businesses -- both large and small -- realize the importance of having a social strategy.

5 Tips for Creating an SEO Friendly Infographic

Infographics are the latest tool in the SEO’s arsenal. They’re the ideal option for creating interesting content and building links to your site -- and they’re especially useful if you’re on a bit of a budget!

SEO, Link Building and Google Analytics

If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics.

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