Seo News & Analysis
| Thursday Feb 20, 2014
Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.
The tool is designed to keep up with the 58 million daily posts on Twitter and help marketers create content that drives traffic by reflecting the interests of the targeted audience.
| Tuesday Feb 11, 2014
While the brave new world of big data analytics may help you discover new customer or marketing insights, the old world challenge of communicating findings and recommendations to senior executives remains.
| Wednesday Feb 5, 2014
Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables. Instead it increasingly relies upon two key items: the serendipity of finding content and expertise that is just right, right now, and the willingness of people to exchange their time for that expertise.
In short, collaboration is mirroring the shifts taking place in the world of SEO.
| Wednesday Dec 4, 2013
What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business. Google+ finally answers your C-Suites’ never-ending question: what is the ROI of social networks? If a significant portion of your leads come from organic search, then there is no longer a debate as to whether investment in social is worthwhile.
| Thursday Oct 10, 2013
Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored.
Rely on Google Adsense? Get used to “keyword not provided” staring at you.
| Thursday Aug 1, 2013
Over the last year, enough data has been collected on the SEO ranking effect of Google+ to determine it is the most important factor in SEO ranking, a Searchmetrics report has found.
| Monday Jul 15, 2013
The days of thinking of mobile as something you can get to later, when the mobile traffic arrives, are over.
| Wednesday May 15, 2013
Several years ago, I was evaluating Content Management Systems for a local tech company. As you surely already know, the Web CMS market is highly fragmented. There are literally hundreds of options available.
After a couple of weeks of research, it became apparent to me that no two Web CMSs are the same.
| Monday Apr 8, 2013
By now, all businesses -- both large and small -- realize the importance of having a social strategy.
| Thursday Mar 21, 2013
Infographics are the latest tool in the SEO’s arsenal. They’re the ideal option for creating interesting content and building links to your site -- and they’re especially useful if you’re on a bit of a budget!
| Monday Mar 11, 2013
If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics.
| Wednesday Feb 27, 2013
We put a lot of stock in linking. Inbound marketing practically thrives on linking. Linking helps SEO, our credibility as authors and gives people additional context as they read. But when was the last time you checked on whether or not those links performed well? Are people clicking on them? Are they even the right links? Enter LinkSmart and its total link management solution.
| Thursday Feb 21, 2013
When Microsoft bought enterprise social network Yammer in June for US$ 1.2 billion, more than a few eyebrows were raised, especially since Microsoft already had enterprise social networking in SharePoint and was partnering with Yammer. Now, those same eyebrows may again be arching skyward following Yammer’s recent report of record growth last year and its plans to move toward closer integration with other Microsoft product lines.
| Tuesday Feb 12, 2013
SEO and Search Marketing in general have both seen many changes in the past 24 months. As a webmaster or digital marketer, you are surely familiar with the two major algorithm updates, Panda and Penguin, which Google introduced in February 2011 and April 2012, respectively.