Seo News & Articles

Several years ago, I was evaluating Content Management Systems for a local tech company. As you surely already know, the Web CMS market is highly fragmented. There are literally hundreds of options available.

After a couple of weeks of research, it became apparent to me that no two Web CMSs are the same. 

By now, all businesses -- both large and small -- realize the importance of having a social strategy.

Infographics are the latest tool in the SEO’s arsenal. They’re the ideal option for creating interesting content and building links to your site -- and they’re especially useful if you’re on a bit of a budget!

If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics.

We put a lot of stock in linking. Inbound marketing practically thrives on linking. Linking helps SEO, our credibility as authors and gives people additional context as they read. But when was the last time you checked on whether or not those links performed well? Are people clicking on them? Are they even the right links? Enter LinkSmart and its total link management solution.

SEO and Search Marketing in general have both seen many changes in the past 24 months. As a webmaster or digital marketer, you are surely familiar with the two major algorithm updates, Panda and Penguin, which Google introduced in February 2011 and April 2012, respectively.

It’s time for the Mobile App of the Week. This week we’re looking at WebRank SEO, a website search analysis application.

New data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers. 

We don't buy it.

Search engine optimization and digital marketing have become -- and will continue to be -- key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques. She spoke with CMSWire about her work and how she sees these fields advancing in the coming years.

As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.

Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic.

Today, more than ever before, the customer controls the majority of the decision process: they are overall more savvy and more critical of marketing messaging.

EPiServer has rounded out its web content management offering with an SEO management tool built by Mogul, one of its Premium Solution Partners.

With another holiday shopping season upon us, maximizing product visibility in the e-Commerce market is one of retailers’ biggest hurdles. Keyword-rich product descriptions are important, but that alone won’t be enough to differentiate your product lists from your competition’s this holiday season.

Search engine optimization (SEO) tactics often make it harder for customers to do what they need to do.