Seo News & Articles

If you’ve ever created content on a website and wondered what you could do to make it appear higher in search results, you’re not alone. In fact, there is an entire industry is dedicated to search engine optimization (SEO). Digital marketing platform provider EPiServer has introduced another option, SiteAttention, an add-on that provides search optimization advice as users are creating content.

When you have a name like mine, Google searches can either be your best friend or your worst enemy. One false move on my part and it won’t be hard to hide from search results. Additionally, if you have a common name, it’s not always easy to ensure that potential employers, suitors or others likely to Google you are getting the results that represent you. Sure, you can try to boost or push down your own results, but it’s not always easy to figure out. Until now. Thanks to BrandYourself, users can optimize the links you want to push up in Google results for your name.

With social measurement companies swarming the trees, HootSuite tries to keep its perch by partnering with Adobe to integrate Digital Marketing Suite for more measurable ROI on those social strategies.

Google has been a very busy company this week, making moves at the top of its businesses and changes across its wide range of products. You can now edit docs on your Android phone, as the Chrome browser improves its privacy and Google+ features appear across the brand.

In a boost to Adobe's newest digital marketing initiatives, Searchmetrics announced its search and social analytics software can be turned on via the Genesis Wizard, in both Adobe SiteCatalyst and SearchCenter+, opening new levels of transparency to Organic and Paid Search on an international scale, from one underlying data set.  

It's a significant advancement that now allows e-marketers to simultaneously view and measure their organic and paid search campaigns, side-by-side. 

At the giant search and social media conference Pubcon in Las Vegas, Google’s top Spam cop Matt Cutts said in his talk the company is getting out the knife again.  He reported Google is looking to discern “…what are the things that really matter, how much content is above the fold.”

You may remember the last time Cutts’ team went after low-quality content was with its Panda algorithm, also known as Farmer, that targeted content farms gaining top search hits on “shallow” content.

Talk about stubborn. The 2011 State of Digital Marketing Report from Webmarketing123 says SEO is the number one source of leads for both B2C and B2B marketers. Still, those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and pay-per-click.

Last week we talked about InboundWriter’s social writing application and its impact on web content. This week, Inbound Writer gets plugged-in. The launch of a new WordPress plugin (made possible by with help from Eightfold Logic, an inbound marketing innovator) enables InboundWriter users to access real-time search intelligence within one of the most popular blogging software platforms.

The team behind Bit.ly, a popular link shortener, has been diligently working on turning its giant collection of link data into valuable offerings. Yesterday, it announced the beta launch of two of them: a search platform and reputation monitoring service specifically for "viral" content.

 When it comes to content strategy, we tend to focus more on the strategy and less on the content. And while the content strategy community doesn’t lack for advice about employing the right content in the right places, there aren’t many tools that can help model effective content based on keywords and content goals. Thanks to a handy tool called Inbound Writer, writing content that’s both targeted and strategic is now possible.

Social media strategists are often separated from the SEO and web teams. This is unfortunate because they seek the same goals -- awareness of the website and engagement with the audience. SEO has evolved as a sophisticated but largely separate discipline from social media and community development. As a result the social media strategist is often left out of the loop when it comes to SEO best practices.

Adobe has partnered with OptiMine in order to add keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system.  

SEO strategists can no longer ignore the impact of social media. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. In short, social media and SEO are a match-made for giving traditional cross channel marketing efforts a badly needed boost.

The growth and acceptance of social media and Enterprise 2.0 technology has shifted customer expectations for company interaction. Inside the walls of the business, these shifts are bringing together two groups that have often remained separate. SEO strategists traditionally focused on gaining company awareness are now coming together with social media experts to better understand the impact of social media on SEO. Both realms stand to benefit. SEO teams gain awareness amplification when the social teams are most effective. And the social media teams enjoy boosted engagement and conversation participation when highly effective SEO teams bring new audiences into the social media engagement spaces.

Google's Blogger.com service powers millions of blogs but has been rather left behind in the rash of recent Google updates and new products. That changes now, as it gets a makeover.