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Topic: Seo (1 - 15 of 16 articles)
Published on Oct 17, 2007 |
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Catching Customers in the Sea of Web 2.0
Published on Sep 7, 2007Topics: info architecture seo web 2.0 web content web publishing
Businesses need to dig deeper to connect with customers in the expanding sea of Web 2.0 user-generated content.
Web Publishing: The Dark Side of SEO
Published on Aug 22, 2007Topics: seo tips 'n tricks web cms web content web publishing
Businesses of all sizes get taken by a bad breed of online marketing firms that shamelessly over promise and then shamelessly under deliver.
Asbru Improves Web Content Management SEO
Published on Aug 6, 2007Topics: asbru cms seo web cms
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Asbru is the rainbow bridge in Norse mythology, built between the realm of man and the realm of gods. If we were to take this literally, it could signify that the release of Asbru's CMS version 6.5 bridges the gap between basic and advanced Web lifeforms. With its ready to use system of optional community, e-commerce and statistics add-on modules Asbru Content Management's newest release provides greater functionality to the realm of man, er...the user.
ad:tech Chicago: Actions Speak Louder than Clicks
Published on Aug 6, 2007Topics: adtech landing pages ppc sem seo web design

My last ad:tech session of the week was Actions Speak Louder than Clicks: Exploring the Laws of Relationship Marketing.
I don't know if "laws" was an adequate description, as we mainly parsed out a single big one. But if you want a website that converts like a vending machine in a high school quad, it's definitely one you want to learn.
Okay, relationship marketing. I hope you've got a pair of Chuck Taylors on hand.
ad:tech Chicago: We Don't Have a Search Beast; We've Got an Ego Vacuum
Published on Aug 3, 2007Topics: adtech conferences google marketing ppc sem seo web 2.0

On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEO/SEM seminars I masochistically slated myself to take.
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Event: Demo v3.12 of MySource Matrix OS at Internet World in London!
Published on May 1, 2007Topics: mysource matrix open source cms seo squiz

Sydney- and UK-based Squiz just announced they'll be conducting a demo of MySource Matrix 3.12, their open source CMS solution, at London's Internet World from May 1-3.
Event: Get SEO-Smart with Open Source CMS
Published on Apr 16, 2007Topics: events mysource matrix open source cms oss search seo squiz
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If you happen to be in London in the next two weeks, drop by the Adam Street members club for the latest of Squiz's "Best Practice" seminars. On Thursday the 26th the OSS aficionados will be regaling open ears with an exclusive called "How to SEO Like a Pro."
For a small taste of what type of information you may glean, check out our recent article on SEO and CMS deployment best practices.
Hot Banana Incites Marketers to SEO with v5.5
Published on Apr 12, 2007Topics: analytics clicktracks cms hot banana seo web cms
Hot Banana Software has been popping up at conferences in North America this week showing off sleek new features of its web content management system.
Everyone loves new features, but more fascinating is Hot Banana's ongoing focus. Hot Banana continues to position itself as a tool for marketers, rather than a run-of-the-mill Web CMS product.
Hot Banana Adds Marketing Features, Lowers Price
Published on Mar 12, 2007Topics: cms hot banana seo web cms web content
Ontario-based Hot Banana Software, a strong contender in the Web CMS and Website Operations space recently unveiled their latest software update. The company claims that version 5.5, "takes Web CMS to the next level by integrating website optimization and marketing automation features.
Notably the company has made changes to both its software as a service (SaaS) and licensed pricing. Their new tiered pricing structure targets small web teams, making the full set of Hot Banana tools more affordable for these smaller groups and organizations.
SEO and CMS: Best Practices During Deployment (Part 2)
Published on Jan 30, 2007Topics: cms search engine optimization SEO web cms
Last week we discussed some of the on-site factors that affect search engine rankings within a CMS implementation. This week, we’ll revisit these factors and present guidance for addressing and automating these strategies during your CMS implementation.
Cheap at Heart: Search Optimization (Part 2)
Published on Jan 29, 2007Topics: managing content search SEO
If there's one thing that we hold in common as a human race it's that, when we're on the Web, we're cheap. (Even the Swiss are cheap.)
SEO and CMS: Deployment Best Practices (Part 1)
Published on Jan 23, 2007Topics: cms search engine optimization SEO web cms
Content management systems (CMS) place the responsibility of content creation and maintenance squarely in the hands of non-technical users. With the promise of reduced IT involvement and expenditures, the benefits of CMS are clear. Or are they?
For those leveraging Web CMS tools to manage their online content, there is a risk to be mitigated while implementing your WCM solution. In a series of two articles, we explore how a CMS deployment, without careful consideration, can have a detrimental effect on your search engine rankings and the general findability of your content.
· Web CMS
· Micro CMS
· Web Publishing
· Enterprise 2.0
· Web Content
· Web Analytics


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