Content Management Matters ™

Microsoft released Silverlight 2, a new version of its solution for creation and delivery of Rich Internet Applications (RIA's) through a Web browser.

Silverlight 2 -- presented under the motto of creating “next-generation Web experiences” -- comes packed with a variety of new features and tools that enable designers and developers to better collaborate while creating more accessible and more secure user experiences.

In an effort to entice consumers to visit its customers' sites and make Flash software more attractive to Web site developers, Adobe has taken steps to make pages with Flash-created images more recognizable to search engines like Google.

Ektron Inc., the New Hampshire-based Web Content Management powerhouse, and VML, a major digital marketing agency, have announced that they have integrated Ektron's CMS400.NET CMS and Microsoft's Silverlight media web browser plug-in.

A good blog post is in essence a question; purposefully opinionated, or better yet, outright wrong. It demands interaction.

The blogger's job is to provide the question, provoke debate, and invite the community at large to pool its immense knowledge and take the conversation further (a characteristic which distinguishes the blogger from the journalist). The conversation is the reason why we prefer blogs. If it weren't for the dialog between writer and reader, we may as well just pick up a newspaper or listen to the damn radio.

This is how it was always supposed to be. But typically, either this conversation does not really happen at all, or else it is so slow and disjointed as to suck the life out of the whole process. Blogging platforms and the blogosphere as a whole have failed miserably at enabling effective conversation.

But it would appear that the landscape changing, and that the evolution of conversation is changing the nature of blogging itself. To demonstrate this, we look at a particular, regular post by Robert Scoble, and look at how the conversation now shifts from one forum to another (and more importantly, why). This will demonstrate how the blogosphere is becoming less about the blog, and more about the conversation.

This trend has wide-ranging implications, and points the way for future web communication, both in the blogosphere and beyond.

Content delivery network Internap has integrated BuyDRM's KeyOS Pay Media Platform into its proprietary offering.

The benefits of this integration will be most evident to users of MediaConsole, a component of the Internap Content Delivery Network. The MediaConsole is a workflow management toolset that supports streaming formats like Flash and Windows Media.

While Sun vigilantly stormed the ECM gates, competitors Microsoft, Palm and European developer Symbian were strutting for the wireless Internet market.

Well, now Sun's beams are back on mobile, and the long-dormant Internet innovator is bringing some new tricks along with it.

Adobe Flash has enjoyed a place in the spotlight for awhile now, and Microsoft hopes to shake that up. Yesterday at the 2007 National Association of Broadcasters conference they unleashed Microsoft Silverlight, a new plug-in that promises to deliver "the next generation of media experiences and rich interactive applications (RIAs) for the Web."

And with Brightcove Inc., Major League Baseball and Netflix already in their corner, we say game on.