Content Management Matters ™

Not only am I a content manager and designer; I'm a user, so it's not unusual that I find myself at a user conference.

As someone who works in the education sector, I know that it's hard to find the right balance of support and innovation that allows schools to keep up with Web trends while keeping within budget.

Silverpoint, Inc., based out of Baltimore, specializes in web solutions for schools and caters to those of us in independent schools, where constituencies extend beyond students to include parents, faculty, alumnae, and prospective students.

It can be a delicate balancing act between maintaining a brand and providing useful and effective tools for its users.

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