Sitecatalyst News & Articles

Adobe (news, site) churned out a couple of new brand monitoring features for SiteCatalyst at this year's Omniture summit, as well as an entirely new product called SocialAnalytics that's sure to shake up the social media marketing pool.  

Back in October of last year we commented on Omniture’s efforts to get their SiteCatalyst solution for Web analytics a bit more attention. At the time, a widget seemed appropriate.

But things move fast in the Web world and today Social Media is the talk of the town. Accordingly, Omniture proposed the integration of Social Media mega star Twitter for monitoring and measuring information.

Looking for ways to get its SiteCatalyst solution into the faces of ever more audiences, Omniture, provider of website analytics, announced the SiteCatalyst Widget.

SiteCatalyst is Omniture’s foundation product providing real-time web analytics for website and mobile solutions. They recently added to their product through the acquisition of some assets from search provider Mercado.

The widget enables you to share and publish SiteCatalyst reports, dashboard and bookmarks integrating the content into any type of application. Possibilities include iGoogle, the Google Toolbar, Windows Live websites, Yahoo! Desktop and just about any website or intranet that supports widgets.

Jim Sterne, founder of the eMetrics Marketing Optimization Summit said, “With the SiteCatalyst Widget, Omniture is making Web analytics ubiquitous throughout businesses, allowing them to make more informed decisions.”

A smart move by Omniture as it helps put analytics into the eye of the business without forcing them to go into the full application and figure out how to use it. After all, it is the business who needs to see the information and make decisions related to how their websites are performing.

We wanted to see what a sample SiteCatalyst widget looked like in something like iGoogle or an intranet site, but alas, we are left to our imaginations.

The SiteCatalyst widget is definitely an enterprise offering, something Google should look into for their analytics solution.