Siteworx News & Articles

Most of us will admit to playing armchair behavioral psychologists when it comes to understanding our users' online behaviors. But imagine if you really were an actual behavioral psychologist?

 When we last spoke of Siteworx, we were at Forrester’s Content and Collaboration Forum discovering how National Public Radio implemented an API along with a brand new digital strategy into the company. Recently, we caught up with Tim McLaughlin, president and founder of Siteworx to learn more about the company behind NPR’s vision.

The JBoye conference in Philadelphia is in full swing. One of the sessions on day one was around CMS vendors and their communities -- presented from the perspectives of open source and proprietary Web CMS vendors, as well as system integrators.

Some people are never content to sit back and enjoy what they've accomplished. Rob Klause is one of these people. He took some time out of his busy schedule to talk to us about working with the Executive Office of the President, Drupal (news, site) and Siteworx.

Your website has become a critical component of how you interact with customers. However, in most cases its use and the team that manages it have both grown organically. Additionally, it's often the IT department running the show.

As a result of this pattern, many websites do not meet the customer experience bar that modern marketing requires. They are not usable enough. They are not accessible enough. And they are not persuasive enough. There are also too many bits and pieces stapled together to create the feedback loops.

On the Ground: A Growing Problem

Recent Forrester research data found that improving customer experience via the website was at the top of many organizations' priority list. Other hot items included improving online usability (important for 78% of respondents), improving support for the brand online (64%) and improving cross-channel interactions (58%).

The problem, according to Forrester, is that the gap has grown too large between the business people who want these things and the technical and organizational realities on the ground.

In Demand: Better Powers of Persuasion

There are a number of elements that go into creating the optimal customer experience including rich media, social media and community, and analytics. But it's not as simple as finding a single vendor to support all your needs -- in fact, there is no single vendor.

With the number of Web CMS vendors, marketing vendors and new breed experience management vendors offering solutions to help you meet your challenges, it's hard to know which way to run.

Forrester and Siteworx are in turn analyzing and tackling the problem. You can join the conversation this Thursday, Dec 10th at 1pm EST. During a 1 hour webinar they will look specifically at how -- given the lack of a single vendor solution -- you can bridge the customer experience gap. 

During the free event analyst Stephen Powers will cover:

• The components of an ideal customer experience
• Tools to uncover how your content is being consumed
• The various vendors in the interactive marketing landscape
• Steps to develop your own persuasive content strategy
• Technology convergence patterns

Sound intriguing? You can register here.

Is summer a good time to attend webinars and events? It must be. Besides, the content management world doesn’t stop so we can sit on the beach and burn.

So agrees Siteworx, Inc., a web consulting firm. They have announced a free webinar for July 17, 2008 at 12 EST called: CMS 2.0: The Next Wave of Directions and Challenges. This webinar is designed to provide best practices and strategies for helping you make your CMS work in this Web 2.0 world.

Hey, its the end of the year. We made it! And not only that, it’s been our best year ever. Thanks to you, dear readers, we’ve seen an especially fruitful 2007. We won’t bore you with the details but will share that CMSWire.com readership has grown by over 300% in 2007. And for that, we are very thankful.

Now, its time to rest the hands that type, and eat and sleep merrily. We’ll see you in January.