Social Advertising News & Articles

With the recent boom in mobile Web users, British and European markets are eager to capitalize on these mobile trends by employing the means to measure their impact effectively and dynamically, approaches which haven’t been possible.

Until now…

European company Xtract, innovator of social advertising intelligence announced that it has closed its series B round of funding from “leading early-stage technology investors” Creandum, Eqvitec Partners and InnovationsKapital.

Such funding is evident of the eager interest Venture Capitalists have shown towards excavating social web data in an effort to jump on the mobile band wagon.

It also gives Xtract a financial boost towards expanding its market outside Europe.

San Francisco based online marketing company TellaPal has designed a new advertising model that let’s advertisers reach out across the social networking world to hundreds of millions of potential customers.

It is the first recommendation-based ad network that is designed for social media and it’s user driven.