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Social Analytics News & Analysis

Source Metrics Offers Social Marketing Optimization and Analytics Platform

So much social media, so little ROI. That’s the idea behind a variety of tools that try to measure the ROI of social campaigns, such as a new social marketing optimization platform from Source Metrics

Tellagence Takes A Better Approach to Social Data #DEMO2012

The social landscape is constantly shifting and growing. Making progress requires a more sophisticated, predictive system that stays current constantly. The Tellagence software that debuted here at Demo Conference seems to understand and meet those needs.

This Week: Content Marketing Tools, Adobe Social, Getting Data Smart

Content Marketing Tools of the Trade
CMWorld offered lots of ideas to improve your content marketing strategies. Try one of these content marketing tools to make the process a little easier. If it's tips you're in the mood for, check out these insights from a few content marketing gurus.

Don't Ignore Your Data
If all you do is collect data about your customers, then you have a problem. Turn that information into actions and you have the real key to positive ROI.

If it's marketing campaigns you want to improve, check out Adobe's new social analytics solution. Or maybe you want some solid suggestions for all that Google Analytics data. There are also tools like Autonomy IDOL that can help improve the customer experience.

Are Your Social Collaboration Tools Up to Snuff?
On the internal collaboration side, this week microblogs and communities were updated in IBM Connections, virtual agents were added to Moxie Chat Spaces, and a new workspace was added to Atlassian's collaboration platform.

Webinar: Smarter Web Engagement Techniques
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Adobe Social Launches: Marketing Insights for Your Social Media Campaigns

Promising to move social media users “from social media intuition to marketing insight,” Adobe is officially releasing Adobe Social, a new social marketing management solution. Adobe Social is designed to allow users to publish content across social networks, insert social ads, and monitor and respond to relevant social conversations in real time.

Forrester: Customer Analytics Limited by Human Resources, Data Integration Issues

How do you know if your customer analytics is having an impact? Forrester sets out to examine just that in a recently released report.

Webtrends Updates Analytics on Demand, Adds New Social Measurement Solutions

Webtrends has added new social measurement capabilities to its Analytics on Demand offering,as well as packaged some new social analytics solutions.

Survey Asks Businesses About Big Data Analytics and Social Media

Are businesses aware of the value of big data analytics for social media? A new survey aimed to find out.

Igloo Software Updates Collaboration Suite with Multilingual Translation

Igloo Software has updated its web-based collaboration suite. On Tuesday, the Kitchener, Ontario-based company announced the next generation of its product, which features multilingual translation. 

SocialBakers Go for the Gold, Measures Olympic Spirit #olympics

SocialbakersLogoTeaser.jpegAs the world enters the first full week of the Olympic Games, many of us will attempt to capitalize on the excitement. Whether it’s learning how to optimize your website for special events, or training for the events to fine tune your content marketing, the Olympics has a certain universal relevance. And when it comes to measuring the sentiment of your audience, quantifying the Olympic spirit can be done using tools already available to us.

Badgeville Brings Gamification to Facebook, Twitter

If you needed a few more reasons to spend hours on social media, gamification software maker Badgeville and social analytics provider PeopleBrowsr have created a solution that enables organizations to extend their gamification programs beyond their own applications and websites. The new features allow organizations to incentivize and reward users for their actions on Facebook, Twitter and other social sites. There goes the rest of my day.

Is Your Content Shareable? Find Out with Social Crawlytics

Is Your Content Shareable? Find Out with Social CrawlyticsA new free, easy to use analytics app called Social Crawlytics can help find out what pages have been shared the most over social media, and all it requires is a Twitter account to log in.

Does Facebook Need to Improve How it Measures Engagement?

Could the way Facebook measures engagement be improved? The folks at Ticular think so. They expressed their suggested improvements in what has become standard format these days -- an infographic.

Twitter Teases Huge Update to Search and Discovery

 twitter_logo_2012.pngA single tweet from one of Twitter's engineering managers suggests that the service is about to become a whole lot easier to search. What has the service got in store? 

Track Twitter, Facebook and Now YouTube with Socialbakers' Analytics

Socialbakers' Analytics Pro Adds YouTube SupportA few weeks after announcing its product to track Facebook and Twitter campaign performance, Socialbakers adds YouTube support to Analytics Pro.

Identify Influencers With PeopleBrowsr Kred API

kredsmall.pngWhen the folks at PeopleBrowsr wanted to find outlets with which to share the news about its upcoming PeopleBrowsr Kred API launch, they turned to the very tool they were announcing to search for online influencers of topics related to social analytics. I was among those that they found and I was happy to oblige. 

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