Social Analytics News & Articles

How do you know if your customer analytics is having an impact? Forrester sets out to examine just that in a recently released report.

Webtrends has added new social measurement capabilities to its Analytics on Demand offering,as well as packaged some new social analytics solutions.

Are businesses aware of the value of big data analytics for social media? A new survey aimed to find out.

Igloo Software has updated its web-based collaboration suite. On Tuesday, the Kitchener, Ontario-based company announced the next generation of its product, which features multilingual translation. 

As the world enters the first full week of the Olympic Games, many of us will attempt to capitalize on the excitement. Whether it’s learning how to optimize your website for special events, or training for the events to fine tune your content marketing, the Olympics has a certain universal relevance. And when it comes to measuring the sentiment of your audience, quantifying the Olympic spirit can be done using tools already available to us.

If you needed a few more reasons to spend hours on social media, gamification software maker Badgeville and social analytics provider PeopleBrowsr have created a solution that enables organizations to extend their gamification programs beyond their own applications and websites. The new features allow organizations to incentivize and reward users for their actions on Facebook, Twitter and other social sites. There goes the rest of my day.

A new free, easy to use analytics app called Social Crawlytics can help find out what pages have been shared the most over social media, and all it requires is a Twitter account to log in.

Could the way Facebook measures engagement be improved? The folks at Ticular think so. They expressed their suggested improvements in what has become standard format these days -- an infographic.

 A single tweet from one of Twitter's engineering managers suggests that the service is about to become a whole lot easier to search. What has the service got in store? 

A few weeks after announcing its product to track Facebook and Twitter campaign performance, Socialbakers adds YouTube support to Analytics Pro.

When the folks at PeopleBrowsr wanted to find outlets with which to share the news about its upcoming PeopleBrowsr Kred API launch, they turned to the very tool they were announcing to search for online influencers of topics related to social analytics. I was among those that they found and I was happy to oblige. 

At J.Boye 2012, it was made clear that sharing is caring. Whether it’s information about what’s working or what isn’t, it’s essential that everyone from development teams to sales and marketing to community managers share insights so as to help everyone innovate and make improvements. Session after session, valuable information about mobile web strategy, SharePoint development and web governance were shared, giving us great insight on how we can avoid pitfalls and work smarter.

May has proved beneficial for funding -- first SocialText and now DataSift. Hot on the heels of Big Data Week, DataSift is celebrating big funding with an announcement that it has secured US$ 7.2 million in a follow-on Series A round from existing investors GRP Partners and IA Ventures.

Content producers can use big data to their advantage when researching relevant ideas, search terms and keywords for their Web writing. Now, one company wants to make it even easier for writers to scour the Internet for the most searchable and insightful ideas that can make any marketing or publishing solution perform as needed. Inbound Writer has added a new module called Topic Buzz -- a Twitter analytics tool for cutting through the social network's stream of information.

Dachis Group not only announced that it is officially part of the new Facebook Preferred Marketing Developer Platform, but also some new capabilities in its own social analytics platform -- integration with Facebook's Insights API.