Social Analytics News & Analysis
| Tuesday May 17, 2011
Marketing professionals are increasingly turning to social media to run promotions and word-of-mouth campaigns. Effective campaigns usually require mechanisms for tracking ROI and reach, and one such tool that can be used for this type of social analytics is Spinback. The New York-based startup has recently been acquired by Facebook marketing solutions provider Buddy Media.
| Tuesday Apr 19, 2011
Sitecore (news, site) announces the evolution of their web engagement platform, officially recognizing that Web Content Management is about more than just the channel -- it's all about the customer. See our video interview with Darren Guarnaccia, Sitecore's VP of Product Marketing as he highlights what's driving the company's current strategy:
| Monday Nov 8, 2010
The Asia Pacific region is seeing a rise in its IT expenditure in the upcoming year. While CIOs and IT departments are receiving an average of 10% to 15% budget increase, the growth expectations far exceed these resources. Therefore, there is a need to maximize these IT resources in order to support forecasted business growth without much complexity. To this end, analysts foresee the need for so-called “socialytics” and “mobilution,” given the evolving face of Internet use in the region.
| Wednesday Sep 1, 2010
An organization’s employees collaborate every day. How can you capture that information and transform it into knowledge that the broader organization can use? The most important aspect of collaboration is the ability to run analysis over the data to draw important insights and use it again in the future.
| Thursday Apr 22, 2010
| Wednesday Apr 21, 2010
Fighting for visibility in the increasingly crowded social buzz/influencer/reputation analysis market, Networked Insights gets some further investment to be bigger and bolder.
| Tuesday Apr 13, 2010
What good is your community solution if you aren't tracking what's happening in it? INgage Networks knows how important community, or social analytics are. That's why today they are introducing a new version of their analytics solution: ELAvate Analytics 1.2.
| Thursday Mar 11, 2010
With new versions of Telligent's (news, site) Community and Enterprise Collaboration solutions out the door last February, the only thing left to know was when would we see an updated version of their analytics. While we still don't have a firm date in hand, we do have a look at some of the new capabilities coming in it.
| Tuesday Jun 23, 2009
It's a day for news on the Enterprise 2.0 front and Telligent (news, site) wants you to hear what they've been hard at work on. It's about that time of the year when Telligent offers up a new version of their community solutions. This time, instead of simply a new version number with some new functionality, we get major products upgrades and new branding to boot.
Say goodbye to Community Server, Community Server Evolution and Harvest Reporting Server. Say hello to Telligent Community 5.0, Telligent Enterprise 2.0 and Telligent Analytics 3.0.
Oh, and for those of you interested in Telligent Graffiti, we have a little update, but don't get too excited.
| Thursday Apr 9, 2009
Let's talk about social computing. Or we can talk about communities. Or we can talk about enterprise 2.0 and social networking, blogging, forums, wikis, what have you. Regardless of what you choose to call it, there's a need to analyze what is happening when you deploy or harness social tools. And, no, we are not talking about basic traffic stats.
Telligent (news, site) has a keen awareness of this need. Hence we have Harvest Reporting Server -- social analytics for their social computing solutions, Community Server and Community Server Evolution. Interested in getting a better feel for what social analytics really are and how you can leverage them, we spent some time with Telligent. This is what we learned.