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Social Business, Social Enterprise News, Analysis

This Week: The Next $10B Digital Marketing Trend + Recipes for a Great Intranet

Responsys a Gap-Filler for Oracle?
One competitor of Oracle's certainly feels this way, and they and others shared their thoughts on what the $1.5 billion acquisition does for the marketing industry.

$10B a Year Marketing
Location-based marketing is coming to a store near you -- are your marketing departments diving in? What you need to know about this trending marketing practice.

Recipes for Intranet Success
Need inspiration? Chris Wright gives us his concise recipe for a perfect intranet. And we looked at how National Geographic built an outstanding intranet

Making the Most of SharePoint
In SharePoint, organizations must embrace changes required for success and move past the traditional roadblocks -- so here's how.  

Stop Ignoring Rogue IT
As Jeff Foxworthy would put it, “If you shared a company document with a colleague using a publicly-available document sharing service, you might just be rogue IT.”

Going After Dropbox in Enterprise
Dropbox wants to be the cloud solution enterprises turn to for online file sharing, but there’s a problem

Who Wins in Business Intelligence?
Forrester says these large enterprises are focusing their efforts on providing their workers with broad, scalable enterprise suites with BI embedded in ERP, customer relationship management (CRM) and financial software packages, as well as lightweight desktop self-service tools.

Forrester Report: Mobile App or Mobile Web?
Better understand both the business and IT implications of your mobile choice.
> Download the Report

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A Square Peg in Round Holes: Using SharePoint for Multiple Solutions

SharePointSquarePeg.jpgWhen I discuss SharePoint's value with various decision makers one thing always comes up: the value of using it as a single platform to fill multiple needs within an organization. Companies may have initially implemented SharePoint as a way to collaborate and share data, but then find they also have the tools needed for a corporate intranet or public website. An initial investment provides a path for multiple solutions. This, for many reasons, can be a very appealing approach.

Designing Beautiful Organizations is Within Our Reach

Designing Organizations to Awaken Beauty is the Call of Our Time"The human soul is hungry for beauty: we seek it everywhere – in landscape, music, art, clothes, furniture, gardening, companionship, love, religion and in ourselves. When we desire the Beautiful, there is a sense of homecoming. Some of our most wonderful memories are of beautiful places where we felt immediately at home. We feel most alive in the presence of the Beautiful for it meets the needs of our soul … to awaken beauty is the call of our time."  -- John O’Donohue

“The human soul is hungry for beauty.”

Not just in music, art or clothes. We yearn for beauty at work, in our communities and in the products and services we buy.

Q1 Planning: Top Digital Marketing, Social Business Conferences & Events (22-Jan-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Analyst Report: How Top Retailers Are Leveraging Web Experience Technologies
Top tier online retailers are some of the most sophisticated consumers of digital experience technologies. Understand how they are creating competitive advantage today.

> Download the Analyst Report

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Don't Let 2014 Be the Year of the Ostrich: Stop Ignoring Rogue IT

Don't Let 2014 Be the Year of the Ostrich: Take Action on Rogue ITWhat do global warming, international terrorism and rogue IT have in common? More than you might think. All three have the potential to cause serious damage, and all three are ticking time bombs that will go off if we ignore them. But despite concerted efforts to deal with the first two, nothing is being done to deal with the third.

This Week: Why a New Web CMS Won't Solve Your Problems + The World's Best Intranet Examined

A New Web CMS Won't Solve Your Problems
Stop looking to technology as the answer to your marketing woes. Here's a thoughtful look at marketing's situation in 2014.

Breaking Down the Marketing Tools Landscape
One way to get your head around 947+ marketing software vendors competing for your attention is to focus on one piece at a time. This week, Scott Brinker commented on the web experience part of the picture.

World's Best Intranet
How National Geographic got kudos for one of the best Intranets around.

Is SharePoint a Productive Platform?
A common question from executives to the teams and stakeholders who own and manage SharePoint is "How productive are our end users in SharePoint?" 

Building Your EIM Case
We’re seeing more openness to strategic content technology initiatives than we did during the brutal years following 2009, but it’s still imperative to demonstrate solid ROI for any IT initiative, particularly EIM.

Internet of Things Here to Stay
The Internet of Things isn't just a buzzword — and five years from now, the phrase will be as common as the words “digital” or “social media.”

Finding the Right Approach to Managing Global Websites
Three management approaches examined - find the option that works best for you.
> Download the eBook

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Title image by Asa Aarons/all rights reserved.

My Recipe for a Perfect Intranet

How to Build the Perfect IntranetIs it possible to build the perfect intranet? Like any project, there will be a unique set of requirements that dictate the exact nature of the solution -- things like integrating with line of business systems or mimicking a corporate website look and feel. But intranet design is now a mature enough discipline that I think it is possible to break down the "perfect" intranet into a number of key areas.

NewsGator Bids Farewell to Its Name, Becomes Sitrion

Sitrion.png

Shakespeare may have understood the true nature of roses, but he didn’t understand branding. Brand names can tell a lot about a company, but when a company’s focus changes, sometimes its name still points in the old direction. That’s what happened with NewsGator, which has now changed its name to Sitrion.

How Nat Geo Built One of the World's Best Intranets

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All told, it was a 30-month project that began with a request: Improve the intranet. So National Geographic did just that for its employees -- and got some international recognition in the process.

Nielsen Norman Group named the 126-year scientific and educational institution as the creator of one of the world's 10 best intranets in its 14th Annual Intranet Design Contest earlier this month.

This year's winning teams and their intranets are showcased in Nielsen Norman Group’s new 319-page report “Intranet Design Annual 2014: The Year’s 10 Best Intranets” (it costs $248 to download).

This week, CMSWire talked to Keelin Vaccaro, internal communications director at the National Geographic Society. Vaccaro led National Geographic’s complete redesign of its intranet, transforming the site from a static communications vehicle to an interactive, social site.

SharePoint Strategy: Focus on Productivity Improvements

SharePoint Strategy: Focus on Productivity ImprovementsWith an updated platform release, companies often reflect on the state and well-being of their existing investments, asking themselves whether a move to the newest version is necessary, or possible. The same can be said for reviews of SharePoint implementations. A common question from executives to the teams and stakeholders who own and manage SharePoint is "How productive are our end users in SharePoint?"

Q1 Planning: Top Digital Marketing, Social Business Conferences & Events (15-Jan-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: How to Choose an Online Community Platform
There is no shortage of options when it comes to online community platforms. Make sure you pick the right one for your organization.

> Register for the Jan 22nd Webinar

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5 Tech Trends We'll See More of in 2014

From 2013 Trend to 2014 Workplace RealityEvery year brings plenty of hype around the promise of what new technical advancements and capabilities can bring to organizations trying to transform their businesses. There are also plenty of things that never quite live up to the promised hype. Let’s take a look at what to expect in 2014.

This Week: 10 Ways the CMO Role is Changing + Telling Stories with Data

Changing Role of the Chief Marketing Officer
Multichannel customer choices, data analysis and marketing technology are just a few of the factors forcing radical changes for Chief Marketing Officers.   

Get Ready for More Acquisitions
After Oracle's end of year purchase of marketing cloud vendor Responsys, everyone's wondering what will be the next big acquisition in the digital marketing space.

Tips for Finding ESN Influencers
Influencers in your company can inspire other employees to spread ideas, join discussions and participate in collaboration through a combination of charisma and dynamism. To find them, follow the content trail.

Looking for Work - Home Balance in the Digital Age
Constant connectivity allows you to hold meetings from Disney World, but where do we draw the line between the mobile workplace and home?

Tell a Smarter Story
People tell stories to make sense of things. Combining data and storytelling make complex data digestible. 

Getting Executive Buy In for Information Management
To make a strong business case for your information management project, show the CXOs the money.

Unlocking Knowledge for Better Customer Engagement
Learn how information integration and customer centricity can drive revenue.
> Download the Research

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Collaboration in 2014: 10 Predictions

Social Business, Collaboration in 2014: 10 PredictionsNetworked organizations, personalization and customization, development of collaborative reputations: these trends and more that I predicted for 2013 will still hold true for 2014. But as the cloud and mobile mature, new trends are emerging for 2014. Kelly Services and oDesk just did a deal together -- I think this is the first time an old style temp agency has done a deal with a crowdsourcing / expertise company. Kind of like the lamb lying down with the lion, something you don’t expect to see. But we should expect more of this as markets consolidate, the IoT goes more mainstream and we see collaboration become an important part of big data.

Collaboration in 2013: What Predictions Came True?

Collaboration in 2013: What Predictions Came True?Before I look forward to what 2014 might hold for collaboration, I wanted to look at how I did with my 2013 predictions. It turns out my crystal ball was working well, but some of the trends have been slower to start.

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