Technology can help companies adapt to today's fast-changing landscape, but digital strategist Oscar Berg says firms also must develop a "communication culture" throughout the organization.
Berg, who works with the Avega Group, a consultancy in Malmö, Sweden, discussed the need for greater collaboration during a one-hour CMSWire webinar last week. He explained why businesses should change, how they can change and the technologies that can help them.
Why? Because factors including new consumer behaviors and rising global competition are making business unpredictable. "This means organizations can't do long, detailed planning. Instead they have to be prepared for change, to quickly adapt to new conditions and situation," he said. "This is quite a challenge."