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Social Business, Social Enterprise News, Analysis

Oscar Berg: 'Collaboration Pyramid' Holds the Secret of High Impact Social Business

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When Oscar Berg conceived the idea of a "collaboration pyramid," he did exactly what you would expect a social business expert to do. He shared the basic concept for the pyramid on his blog — so he could refine and improve it through input and feedback from his readers.

That's the value of collaboration, he explained. By sharing information and ideas, good ideas can become even better. 

Berg is a self-described digital strategist with a passion for simplicity and outside-in thinking … a man who devotes considerable time to envisioning the future of knowledge work.

More concretely, he is an experienced management consultant, author, speaker and CMSWire contributor based in Greater Malmö, the commercial center of southern Sweden.

He is passionate about helping customers become more successful by improving communication, sharing and collaboration — and values happiness above success. Happiness, he maintains, "comes when your work and words are of benefit to yourself and others."

The key, he explained, is sharing knowledge. And that is exactly what he plans to do during a CMSWire webinar next Wednesday, June 4 (see webinar details here).

Why You Should Keep an Eye on IBM and HootSuite

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Cisco hopes to make a splash in the enterprise collaboration software suite with its integration with Jive. More than a splash, actually. It wants to take on Microsoft.

Microsoft responded by telling Cisco, in so many words, "to bring it on."

There's another big player in the space, though. We can't forget: IBM, which entered the picture with its HootSuite integration in December.

Syncplicity Challenge: Give Up Your PC and Mac for 30 Days

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Everyone’s talking about the Mobile First, Cloud First world. In fact, shortly after being named CEO of Microsoft, Satya Nadella announced that from here on out Microsoft would become a Mobile First, Cloud First company.

Want to bet how many people at Microsoft headquarters in Redmond, Wash. still spend most of their work time on PC’s?

Rather than count, let’s just say most.

That being said, we do know of a company that has challenged its employees to go Mobile Only for 30 days. And not only did the employees agree to try Syncplicity's Go Lite Challenge: They also achieved their goal.

Lithium CMO: Klout is a Game Changer for Brands

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Since Lithium acquired Klout in late March, there's been considerable speculation about just what it would do with it. Now we know.

The San Francisco-based social customer experience platform announced two new products at its LiNC conference — Pop-up Communities and Klout for Products.

Whether the products will have the "disruptive" impact predicted by CEO Rob Tarkoff remains to be seen. Perhaps more important is how they reflect a maturing role of social networks in building relationships between companies, products and customers.

CMSWire interviewed Lithium CMO Katy Keim on the third and final day of the conference to get her perspective on the new products and other topics.

Post-Klout Lithium, New Native Ad Formats, More

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What a busy week. There's Lithium's post-Klout products, a new video-oriented social platform, an SDK for adding video ads to apps, six new native ad formats and an update to Sencha's desktop-app-to-tablet-app framework.

Plus, Pipeliner CRM has re-launched, Vobi has launched a new communication service, an updated report looks at trust and personal data, Moxie buys Simplybox technology, and a dyslexia app is looking for crowdfunding.

This Week: SAP Boosts Marketing Toolkit + We Smell a Windows RAT

SAP Adds Marketing Muscles
SAP acquired behavioral marketing specialist SeeWhy this week. But is the marketing cloud battleground set?

Stormy B2B Selling
Anyone looking to sell IT technology B2B has it pretty hard these days

Mobile Enterprise Like Rome
While important strides are being made, we are still years away from realizing the full potential of the mobile enterprise.

Collaboration ROI Fool's Gold
Collaboration ROI miners who dig for fool’s gold and find it think they have hit the jackpot — only to find out later that it is worth nothing

Beware the Windows RAT
The latest warning from the FBI bears a strange resemblance to a trailer for a poltergeist experience. 

Big Gains for Big Data
Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use.

The Definitive Guide to Content Migration (download free)
Intel migrated 300,000 web pages in only 8 weeks by automating their content migration.
Learn how they did it

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Integrating Yammer with SharePoint 2013: Navigating the Options

2014-22-May-Directions.jpgIn 2012, Microsoft Office General Manager Jared Spataro told the audience at the SharePoint Conference that “Microsoft is all in on Yammer and SharePoint.” Spataro made it clear -- Yammer would be the social collaboration tool of choice for SharePoint going forward.

Office 365 would be the first major beneficiary of Yammer integration, but SharePoint on-premises would see integration in future service pack releases. Microsoft would support SharePoint 2013’s out of the box social features for a period of time, but they would not be enhanced or developed further. This sent shock waves of confusion and concern throughout the SharePoint Community and has spurred heated discussion since.

The Catch-22 of Social ROI

Another year has passed and we are still trying to define the Return on Investment (ROI) for social tools in the enterprise. We are bombarded with stories of successful implementations but finding hard numbers that can be quickly applied to our own organization remains a challenge. The existence of failed efforts provides the holders of the money reasons to doubt the few numbers that can be pulled together.

Cisco CMO Reveals Her Pain Points

2014 May 20 Blair Christie Cisco 320 centr tm.jpgAbout 15 years ago, Blair Christie made one of those life-changing decisions. She gave up her notion of seeking her fortune on Wall Street to become the investor relations director for Cisco, helping to guide Wall Street's expectations for the networking powerhouse.

This week, amid the hullabaloo of the sprawling Cisco Live conference -- it takes up all three halls in San Francisco's Moscone Center plus an adjacent high-rise hotel -- Christie said she's oh-so glad she found the way to San Jose, where she now serves Cisco as chief marketing officer.

Stepping aside from the hoopla from the conference, she shared an inside look at her marketing strategies with CMSWire. We were particularly interested in which tools the mammoth B2B tech vendor uses to market itself globally, but also asked her about her mobile and social strategies, and about her biggest "pain points" as a CMO. 

5 Mobile App Policies You Need

You can’t go mobile with a desktop mindset -- but that’s just what too many IT organizations do. The most commonly applied mobile app policies are holdovers from the PC environment, like two-factor authentication and selective access based on Active Directory membership. These measures may be useful in a traditional computing setting, but they’re woefully inadequate for the new world of enterprise mobility. They fail to account for concepts like jailbroken devices, bring-your-own-device (BYOD), untrusted public networks and offline usage.

To make enterprise mobility both secure and fully productive, you need to apply new policies designed specifically for the way mobile users work today. It’s not just about introducing restrictions and roadblocks -- you also need to empower people to do even more with their mobile apps and devices to enable greater business value.

CMSWire Tweet Jam: The Search for ROI #SocBizChat

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Establishing the return on investment (ROI) of any tech purchase is a challenge, but the challenge is amplified when looking at social tools. Clear cut formulas don't cut it.   What signs of progress should companies look for? And when should they expect to see these signs?

Join us tomorrow as we discuss these questions and more at our monthly Tweet Jam! 

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (21-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Improve Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

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How the Freemium Model Outflanks the ROI Question

2014-21-May-DJ.jpgNobody goes to the store (or these days, iTunes) specifically to buy an obnoxiously catchy pop song that they’ve never heard before. Chances are they’ve heard it for free somewhere first. No offense to Pandora and Spotify, but let’s call this the radio model. A song is played for free, the listener likes it, and only then makes a buying decision. This is actually a very good description of how and why enterprise social network licenses get purchased, and a telling factor in why social ROI is a fool’s game.

After all, you can’t measure the value of a pop song. It makes you happy, sure. And we all know you can work better, run faster and just in general be more successful when you’re happy … but good luck trying to prove any of that.

The Mobile Enterprise Won't Be Built in a Day

2014-20-May-Subway-Rider.jpgOnly last year, the industry was abuzz with news about "Bring Your Own (BYO)" programs ... Since then organizations have discovered three things: 1. Supporting an open list of employee-owned equipment is not practical. 2. Deploying a manageable and scalable mobile security infrastructure is "easier said than done." Plus, it’s taking longer than anticipated to get all the pieces in place. 3. So far, the only business applications workers have been able to use are email, contact management and calendar.

These complications have limited the payback that organizations have been able to reap from their BYO programs. Organizations are dealing with the first two items by limiting their approved list of supported devices, and by (finally) deploying mobile device management (MDM) or similar security solutions.

However, the lack of real business apps remains a problem.

A Shift in Business Means a Shift in Notions of ROI

Social Business: 2014-20-May-Measurements.jpgThe Big Shift is indeed a big shift. Driven by complexity, competitive pressure and the end of the office building as the primary location of people and activity. The shift is primarily about three things: 1. Leadership 2. The new learning-collaborative paradigm of work and 3. Relationship with external parties -- the ecosystem.

There’s a problem here, and it's not (only) one of culture or technology -- it's one of profound impedance mismatch between old and new paradigms of business. That is to say it's like taking a Firewire connector and trying to plug it into a video cable. It doesn’t work, and finding an adaptor is pretty hard.

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