For businesses to really nail success in the mobile enterprise, the first thing they should probably realize is it’s not easy.
It’s one of IBM’s messages from its report, “The upwardly mobile enterprise: Setting the strategic agenda.”
How does your company interact with customers on mobile? How does it develop and deliver products and services via mobile? How does mobile apply to physical, human and digital capital?
“While there are always risks associated with the use of new technologies,” IBM concluded in its study, “we also see risks associated with not taking advantage of mobile capabilities as customers’ expectations grow, and new and emerging competitors achieve results in this space.”