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Social Business, Social Enterprise News, Analysis

Making the Right Case for Social Business

Making the Right Case for Social BusinessIn spite of a rash of vendors flooding the markets in recent years to help us "socialize" the business, many enterprise buyers still feel skeptical that an investment in social technology will deliver a sufficient return.

Our mandate at 451 Research is to analyze the impact of innovative and disruptive enterprise technologies. We look at social business in all its forms -- be it team collaboration, file sync and share, workforce management, etc.

Though we see a lot of innovation, we are not seeing that much disruption -- there is clearly a distance between enterprise buyers and technology vendors right now. It's a gap that we believe can be bridged in a number of ways, but will require work from both buyers and sellers alike.

Want to Succeed in Social Business? Invest in It.

This year’s State of Community Management research is the culmination of five years of defining, helping to develop and documenting the discipline of community management -- a critical enabler of social business. This year’s research surveyed objective artifacts of community management maturity and enabled us to compare programs across industries and use cases.

The good news is that 76 percent of communities have approved strategies. This is a great indication that organizations and executives can now envision the value communities will contribute to their business and suggests a maturing market.

The bad news? Only 35 percent communities have approved and resourced roadmaps.  

Cisco Guns for Microsoft with Jive Software Integration

social business, Cisco Guns for Microsoft with Jive Software Integration

Cisco under CEO John Chambers (left) isn't hiding its intentions with its integration with Jive Software for enterprise collaboration.

It wants to go after Microsoft. And probably IBM, too.

How do we know? They told us.

"Through this partnership, Cisco supports complete communication and collaboration, end-to-end," said Peder Ulander, vice president of collaboration solutions marketing for Cisco. "With Microsoft you would need to get bolt-on offerings from other vendors in order to approximate this set of integrated capabilities. With our offering, you get everything, from the world’s leading web-conferencing solution to the leading social collaboration platform, all from one vendor."

The Elephant in the Room: Evolving Work Styles

The Elephant in the Room: Evolving Work StylesWith all that has been studied, written about, developed and tweaked in the area of the social enterprise, why are some of the world's leading organizations still struggling with their social initiatives? Is there something that all of the pundits are missing?

The answer is the elephant in the room. We can discuss solutions until we’re blue in the face, but the answer lies within the evolving dynamics of work styles that we’re seeing across the board at business and enterprises.

This Week: Hackers Target Facebook, Google + Is Big Data Backlash for Real?

Hackers Target Facebook, Google
Watch your website! Now you have bigger threats than viral videos or suspected porn.

Integration Never Easy
Perfect software integration? Oracle says it will never happen

Manage Your Mobile Workforce
Organizations lack well defined, practical guidance on how to manage today’s multi-device and multi-generational workforce.

Get Employees Out of Neutral
If you want employees to shift gears, the onus is on HR and business leaders to get them engaged.

Jive, Cisco Join Forces
The two companies want to combine the best of two worlds: Jive's enterprise collaboration platform and Cisco's real time technologies. 

No Big Deal?
If you believe what you've read lately, then big data isn’t the ticket that we once thought it was.

Gartner Crowns SAP
Gartner rated SAP as the biggest business intelligence vendor by far, followed by Oracle, IBM, SAS and Microsoft

The Digital Asset Management Buyer's Guide
Evaluate your organization's unique DAM needs.
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Jive and Cisco Partner to Cut Enterprise Collaboration Software Noise

social business, Can Jive, Cisco Break Through Enterprise Collaboration Software Noise?

Everyone wants one thing in one place — right now, in real time. 

Marketers, customers and enterprise workers all want it. And now Jive and Cisco are partnering to provide it in the form of new enterprise collaboration.

The two companies want to combine the best of two worlds: Jive's enterprise collaboration platform and Cisco's real time technologies like WebEx and Jabber. The goal is to bolster that "one" theme: one place for employees to communicate and collaborate, one place for customer communities to thrive and grow, one place for partners to drive business outcomes. 

"Cisco is one of the most well-respected companies on the planet, with hundreds of thousands of companies leveraging their real-time communication and collaboration offerings," Tony Zingale, CEO and chairman of Jive Software, said in a statement. "Together, we can bring Jive's industry-leading collaboration platform to these customers, and help drive even deeper and more productive business outcomes across their employees, customers and partners."

Why Gwyneth Paltrow is the Most Brilliant Content Marketer - EVER

Why Gwyneth Paltrow is the Most Brilliant Content Marketer EVERAlong with the now tedious conversation about content shock, we also have to define (in the world of content marketing) content marketing at the enterprise vs. content marketing campaigns. This is all very fascinating, particularly since we still seem to be fighting about what content marketing is.

However, I find it even more interesting to look for those doing content marketing well and use those test cases to help us arrive at a universal understanding of content marketing. Let’s take a look at Gwyneth Paltrow, and her lifestyle brand, goop.

Where the Differences Lie in Enterprise Social Networks

Where the Differences Lie in Enterprise Social NetworksAs more companies look to enterprise social networks to help boost collaboration, taking the first step can be difficult. Deploy the wrong enterprise social network and no one will use it, providing little to no value. Get it right and barriers between functional silos will fall and teams will operate with greater efficiency, flexibility and responsiveness.

The difficulties that companies have had in deploying enterprise social often start right at the beginning. It’s not hard to understand why choosing a product can be tough since most enterprise social networks look almost identical. All the basics are there in just about every product including microblogging and conversations, groups, and document, file, and content sharing. Security and other major enterprise deployment factors are also similar across vendors and products. On the surface, all enterprise social networks look the same. The path to value, however, lies in some key differences.

How a Shared Knowledge Base Can Help You Survive the Vendor Shuffle

2014-01-May-Onboarding.jpgProbably the only thing that will change more than the version of the software or hardware you’re using at work is the sales representative who sold it to you, and sometimes the service team that supports you. Corporate layoffs, mergers and acquisitions, reorganizations and retirements create new challenges for businesses that require relationships and ongoing communications with their vendors and account managers.

Each new account team member needs to be educated on your business, products, processes, contracts and the people responsible for them. Such a transition at the end of a critical quarter or technology rollout can sabotage success and set you back for months.

One way to ease the onboarding of your next account manager is to organize a shared knowledge base in a way that can help them hit the ground running.

Need Your Employee Engagement to Shift Gears?

Need Your Employee Engagement to Shift Gears?An employee outlook study in the UK last year found that sixty percent of employees are "neutral" – they’re neither engaged nor disengaged at work.

While this isn’t as damaging as having an army of actively disengaged employees, it’s still a big concern. Or maybe it’s better seen as a big opportunity. With the right strategy, you can release this untapped well of employee potential.

Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (30-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

How-To: Building Great Multi-Channel Experiences
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LinkedIn Adds Content Partners Program to Its Resume

In case you haven't noticed, professional network LinkedIn has added "content network" to its resume. To beef up that credit, the site has added a partners program to help companies create sponsored content.

Sponsored updates are LinkedIn native advertisements, where company created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners have been created – sponsored update partners and content partners.

Mobile Steps Out of its Second-Class Role

First it was desktop computers. Clunky, rooted, desktop computers.

Then came laptops (which several customer service representatives have informed me are no longer called laptops, hence the extreme heat felt while using the computer on my lap was my own misuse of the tool and not a defect of the battery. But that's a story for another day).

Then came smartphones and not too long after tablets, many of which belonged to the employee. A much abbreviated timeline of employee's computer workstations, sure, but suffice it to say that companies still struggle with how to meet employee expectations for mobile.

Rocky Mitarai, senior product marketing manager for Adobe Connect, took some time out to explain where the potential lies when you provide workers with the right technology and why mobile should no longer be treated as a second-choice.

5 Steps to Effectively Manage Your Mobile, Social Workforce

5 Steps to Effectively Manage Your Mobile and Social WorkforceWhat was the first thing you reached for before getting out of bed this morning? Your smartphone, right? You had to look up your calendar, latest updates on your Facebook wall and maybe peek at emails sitting in your inbox.

The explosive growth of mobile and social technology is no surprise: It is a natural evolution of how we as humans interact. Mobile and social technology has provided us with the ability to organize, and connect faster and better than ever before. It’s not just a vehicle for connecting with old friends or keeping up with the latest celebrity news, but rather a powerful tool that helps people unite, mobilize and act on a global scale. It’s been the voice of revolutions, united people across the world to bring disaster relief to the Philippines after Typhoon Haiyan, and has been responsible for placing worldwide attention to social, political and environmental issues.

This Week: Death by Poor CEM + Get the DAM Truth

Death of a CEM Salesman
Digital Clarity Group research claims organizations have to transform the way they work or they'll die

'Next' Big Thing?
IBM, in a sneak peek of its Mail Next email platform, explains why it thinks it's ahead of Google.

Mobile Changes for Intranets
Users are so inured to the mobile app experience that anything more complex than simple searching leads to demand for  an app.

SharePoint Security Breaches
Organizations must develop adequate information security policies regarding SharePoint.

The DAM Truth
Organizations need a central place where all rich media assets may be managed for specific use and distribution

Box's Dough Woes
Box is spending more than it is making — and some wonder if it will postpone its IPO.

White Paper: Top 7 Success Factors for Optimizing Customer Experience
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