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Social Business, Social Enterprise News, Analysis

Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (30-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

How-To: Building Great Multi-Channel Experiences
Understand the 7 keys of a great multi-channel web experience. 
> Download the White Paper

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LinkedIn Adds Content Partners Program to Its Resume

In case you haven't noticed, professional network LinkedIn has added "content network" to its resume. To beef up that credit, the site has added a partners program to help companies create sponsored content.

Sponsored updates are LinkedIn native advertisements, where company created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners have been created – sponsored update partners and content partners.

Mobile Steps Out of its Second-Class Role

First it was desktop computers. Clunky, rooted, desktop computers.

Then came laptops (which several customer service representatives have informed me are no longer called laptops, hence the extreme heat felt while using the computer on my lap was my own misuse of the tool and not a defect of the battery. But that's a story for another day).

Then came smartphones and not too long after tablets, many of which belonged to the employee. A much abbreviated timeline of employee's computer workstations, sure, but suffice it to say that companies still struggle with how to meet employee expectations for mobile.

Rocky Mitarai, senior product marketing manager for Adobe Connect, took some time out to explain where the potential lies when you provide workers with the right technology and why mobile should no longer be treated as a second-choice.

5 Steps to Effectively Manage Your Mobile, Social Workforce

5 Steps to Effectively Manage Your Mobile and Social WorkforceWhat was the first thing you reached for before getting out of bed this morning? Your smartphone, right? You had to look up your calendar, latest updates on your Facebook wall and maybe peek at emails sitting in your inbox.

The explosive growth of mobile and social technology is no surprise: It is a natural evolution of how we as humans interact. Mobile and social technology has provided us with the ability to organize, and connect faster and better than ever before. It’s not just a vehicle for connecting with old friends or keeping up with the latest celebrity news, but rather a powerful tool that helps people unite, mobilize and act on a global scale. It’s been the voice of revolutions, united people across the world to bring disaster relief to the Philippines after Typhoon Haiyan, and has been responsible for placing worldwide attention to social, political and environmental issues.

This Week: Death by Poor CEM + Get the DAM Truth

Death of a CEM Salesman
Digital Clarity Group research claims organizations have to transform the way they work or they'll die

'Next' Big Thing?
IBM, in a sneak peek of its Mail Next email platform, explains why it thinks it's ahead of Google.

Mobile Changes for Intranets
Users are so inured to the mobile app experience that anything more complex than simple searching leads to demand for  an app.

SharePoint Security Breaches
Organizations must develop adequate information security policies regarding SharePoint.

The DAM Truth
Organizations need a central place where all rich media assets may be managed for specific use and distribution

Box's Dough Woes
Box is spending more than it is making — and some wonder if it will postpone its IPO.

White Paper: Top 7 Success Factors for Optimizing Customer Experience
Learn how you can improve your marketing efficiency.
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Finding the Middle Ground Between Mobile Employees and IT

Finding the Middle Ground Between Mobile Employees and ITExecutive leadership and IT eye mobile technology as a meaningful way to empower their workforce, enticed by the long list of benefits such as higher productivity and faster decision making. Human connectivity is a big draw as well -- the increased personal communication creates a closer sense of community and excitement from working collaboratively leads to inspiration, innovation and a greater sense of engagement.

4 Things to Know About SharePoint Metadata

2014-24-April- SharePoint-and- future-application

Nearly 30 percent of organizations are still using SharePoint 2007, only 34 percent of organizations have turned to Office 365 and very few organizations have information governance strategies in place around their SharePoint environments. Those are just some of the research findings from semantic search provider Concept Searching.

The focus of the report was on the use or lack of use of metadata in SharePoint data management. But it also highlighted some interesting future projects for SharePoint-centric enterprises, including migration to newer editions of SharePoint and even the deployment of text analytics with SharePoint environments of the future.

IDC Again Calls IBM a Leader in Enterprise Social Software

social business, IDC Cites IBM as Leader in Enterprise Social Software Again

IBM's getting the nod for its enterprise social software -- again.

The International Data Corporation (IDC) named the Armonk, N.Y.-based software giant as the worldwide marketshare leader in enterprise social software for the fifth straight year, IBM told CMSWire today.

IBM produces in its social business portfolio IBM Connections and Smarter Workforce technologies deployed in on-premise or in the cloud.

The Rise of the Digital Workplace

Business adoption of social tools may be subject to debate. What is not, is its adoption of digital. Employees’ sense of their workplace, workmates and tools for getting work done is increasingly digital. This is true independently of how social a company is or is not. The vast majority of employees only hear from their leadership electronically, if at all. Similarly their primary or only relationship with many of their peers may now be digital.

We've Got the Scoop on Enterprise Mobility

2014-24-April-scoop-on-mobile-enterprise

Maybe your employer doesn’t know what you’re up to on the mobile devices you use for work, but we do.

OK, we admit it, we’re not talking specifically about you, and our knowledge isn’t first hand.

But we did get a peek at the findings of the world’s first report focused purely on enterprise mobility, cellular data and trends. It was brought to us by Wandera, which provides a mobile Data Gateway aimed at ensuring a productive and secure mobile Internet experience for businesses.

Will IBM's Mail Next Stand Out in Enterprise Email?

social business, Could IBM's Mail Next be a Standout in Enterprise Email Land?

IBM claims its Mail Next email platform is about having fun and making things easy on people who are trying to get work done.

Will it be?

We won’t know until at least the fourth quarter when Big Blue releases it under the Connections brand.

We do know this: People are interested. Tweets exploded when IBM announced the product at its January IBM Connect conference in Orlando. Today's webinar on Mail Next sold out.

“We still believe we’re ahead of the market in our ability to help users prioritize what they need to focus on,” Kramer Reeves, director of Messaging & Collaboration Solutions for the IBM Software Group, told CMSWire this week. “We think Google is trying to do this, but I don’t think they’re there yet.”

End One Size Fits All Mobile Strategies

End One Size Fits All Mobile StrategiesWhether you think intranets remain an important part of the digital workplace or fall under the "why bother" school of thought for giving mobile access to intranets, the variety and differences of our organizations require that we eschew any overly simplistic advice. Instead we need to consider what the real business drivers and employee needs are as we work out what constitutes a suitable mobile employee experience.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (23-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Measuring Web Content Management ROI
Learn the top 3 factors affecting Web CMS ROI.
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Microsoft Pushes Analytics, Collaboration Into Office 'Mix'

Microsoft is on a roll with a fast and steady stream of upgrades and offerings for its Office suite. In the latest announcement yesterday, it offered a limited preview of its new PowerPoint ‘Mix.’

PowerPoint is unlikely to set anyone’s world on fire — but the enhancements may at least gain your attention if we told you this one includes basic analytics and interactive tools like video recording and document sharing. Oh, and one more thing. The upgrades are free of charge.

Why Mobile App Developers Turn to PaaS

For better or worse, Bring-Your-Own-Device (BYOD) will continue to pull business workflows into mobile and personal devices. Efforts to keep business functions in their traditional channels have largely failed and according to analysts, we should expect sharp double-digit growth to continue.

This paints a picture of a much more challenging application development environment. More applications must now be accessible, directly or through some intermediary, to a wider range of environments than ever before. Management and rank-and-file people now expect access to once sacrosanct information -- inventory data or customer files, for example -- no matter where they are or what time of day it is.

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