HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Social Business, Social Enterprise News, Analysis

An Employee-Centric Mobile Approach

In all of the focus on BYOD policies and security questions in the mobile enterprise, one thing has been missing: employees. Mobile applications have received their fair share of the attention, as have IT's concerns for security of information, networks and communication. What's missing is the understanding of employees' needs, user experience and motivations for using mobile.

Bernd Christiansen, CTO of Citrix OnLine, said in an interview in 2012,

I have the best office in the company as I overlook the parking lot. I get to watch our employees at their most productive during the day as they walk from their car to the front door. As soon as they hit the front door their access to resources are locked down and their applications and services aren’t designed to be easy to use.”

The understanding of mobile and employee needs in the workday hasn’t changed much from that view from 2012. The focus should be on access to resources, easy to use applications and services, and fitting the person’s needs.

BYOD Helps Rediscover the Forgotten Workforce

When thinking of a mobile workforce people typically envision sales team “road warriors” or “Knowledge Workers” operating out of expensive cars or on planes, armed with flashy laptops, tablets and portable projectors. What we forget is that there are many remote, dispersed and mobile workers in far less glamorous or high wage roles. They remain outside the office environment for weeks or even months on end, performing what are often mission critical roles in the field, alone and with very little employer engagement.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (16-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

7 Key Features of Customer Community Platforms
Understand the benefits of customer communities, assess your readiness, and choose the right community platform.
> Download the Guide

sponsored item

 

IBM's Take on Going 'Mobile First'

Thumbnail image for 2014-10-April-Mobile Girl 320.jpg

For businesses to really nail success in the mobile enterprise, the first thing they should probably realize is it’s not easy.

It’s one of IBM’s messages from its report, “The upwardly mobile enterprise: Setting the strategic agenda.”

How does your company interact with customers on mobile? How does it develop and deliver products and services via mobile? How does mobile apply to physical, human and digital capital?

“While there are always risks associated with the use of new technologies,” IBM concluded in its study, “we also see risks associated with not taking advantage of mobile capabilities as customers’ expectations grow, and new and emerging competitors achieve results in this space.”

Focus Your Business on Mobile Moments - Or Be Disrupted

Smartphones are becoming an extension of our brains. When we don't immediately find what we want, we turn to our phone or tablet and look for a service -- Twitter for sharing, Uber for car services, LoseIt! for calorie counts before ordering lunch -- that can. 

The Daily Email Grind: What I Need from Future Email Systems

What I Need From Future Email SystemsThink of your email inbox on the morning you return from vacation. Does it make you sweat? 

We have all experienced the trials and tribulations of the email inbox -- it applies across the board from personal to work accounts. The amount of time spent de-cluttering our inboxes has been well documented.

After a recent brush with thousands of email deadwood that surfaced in my inbox, I believe the solution lies in a combination of individual actions and an expanded approach to the email systems that exist today. 

Strategies for a Mobile Intranet

It’s taking a long time for many intranets to make the shift to mobile devices, despite the tidal shift to mobile in consumer behavior. There are signs of steady growth, for example Jane McConnell’s excellent Digital Workplace 2014 reported significant investments being made in enterprise mobile by 42 percent of the leading group, but this drops to only 10 percent across other respondents (see slide 21 of McConnell’s summary).

In spite of slow growth, organizations need to ensure that mobile thinking is part of their intranet and digital workplace strategy. Let’s have a look at some of the factors to consider.

Web Professionals Need to be Bridge Builders

A great human strength is love of the community. A great human weakness is hatred of the stranger. 

This Week: Hackers Take Over B2B Site + Game-Changer for Big Data

No One's Safe From Hackers
A distributed denial-of-service (DDoS) attack employed an apparently unprecedented technique to cause thousands of online video viewers to unwittingly bombard a B2B e-commerce website with junk traffic.

Marketing Tips by the Bay
Marketo was in San Francisco for the Marketing Nation Summit to tout its customer experience platform and discuss making emails more human among other topics. Meanwhile, Forrester swooped into the Bay Area and stressed that marketing campaigns are dead.

SharePoint's Mobile Challenges
While changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Content Catch-up in Mobile Enterprise
As companies work to extract value from mobile disruption, delivering a consistent experience across devices as their biggest challenge.

Office 365 Moving Essentials
Making the case to move to Office 365? These 10 talking points should help you explain your recommendations to management.

Top 7 Success Factors for Optimizing Customer Experience
Improve your marketing efficiency and realize the complete benefits of optimizing customer experience.
Download White Paper

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

Taming the Wild West of Mobility

Taming the Wild West of MobilitySo you're part of a successful IT Department that has mature infrastructure, a high performance website and integrated back end systems. Then your CIO asks you to look at the company's mobile offerings and the team that develops them. It seems a lot complaints have come in from the App store and the CIO wants to know what the problems are and how to fix them.

This is where we start.

Huddle Cofounder on SharePoint's Mobile Challenges

2014-10-April-McLoughlin.jpgIf Microsoft’s CEO Satya Nadella thought he was doing iPad users a favor by offering them Office support, all he accomplished was opening up a great big can of worms called collaboration, prompting some to argue that SharePoint has had its day.

And while changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Content Delivery Plays Catch Up in the Mobile Enterprise

More than 50 percent of businesses have adopted enterprise-wide mobility strategies, according to a recent Illuminas survey commissioned by Cisco that polled enterprise IT decision makers. But as companies work to extract value from mobile disruption, they’ve met with challenges. According to the same report, 46 percent of businesses surveyed cited delivering a consistent experience across devices as their biggest challenge.

Businesses with sophisticated enterprise mobility strategies are starting to move beyond supporting employees through productivity and collaboration applications towards supporting customers by building relationships and enabling sales. As they make this shift, they need to make sure that interactions are consistent and access is available to the right content, in the right place, at the right time.

A Peek at the Future of Enterprise Productivity

Why does useful enterprise social remain elusive for so many organizations? The promise is there, but until organizations see the results, they'll go on believing it's like the Tooth Fairy -- delivering small rewards, but never seen face to face. Let's take a look at what slows down enterprise social initiatives from delivering and a picture of what the future will bring.

Alfresco CTO: Intelligent, Adaptable, Amazing Tech Ahead

2014-10-April-John-Newton.jpg

John Newton has a vision of what technology and enterprise collaboration will look like in 2024. 

Trust these future goggles. They've got plenty of experience. Newton is the CTO and chairman of Alfresco, an open source enterprise content management provider. But back in 1990, he co-founded, designed and led the development of Documentum, which was later acquired by EMC.

"Assuming that it continues on more or less the pace it has so far, and there’s no reason not to think that, there is some amazing stuff that’s possible," Newton told CMSWire in a phone interview from the AIIM Conference this month, where he spoke. "Extremely high resolution displays. Virtual reality types of devices. New ways of inputting into computers. A lot of wearable technology that will go beyond the consumer stuff and actually make systems more usable for us."

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (9-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Featured Webinar: Deliver Best in Class Mobile Customer Experiences
Mobile accounts for almost 40% of daily media interactions. Deliver the best experience possible.
> Register Today

sponsored item

 

Displaying 256-270 of 2793 results

< Previous 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Next >