HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Social Business, Social Enterprise News, Analysis

The New Chief Officer No One Wants to Meet

2014-30-May-The-Boss.jpgWe've all met him. You know him. He might be a friend. He's not alone. He might even be you.

He's the guy (sometimes gal, but she's more rare) who walks around and talks about how many people need to get canned if the enterprise is ever going to really start moving. Accountability is his creed (or at least your accountability is).

This Week: Gartner's Top Multichannel Managers + Integrating Yammer with SharePoint

Five of an MCCM Kind
Gartner taps these five providers as leaders in multichannel campaign management. 

Target B2B Influencers
If you haven't yet, start engaging with your brand's top influencers.  

Don't Lose Sight of IBM
Microsoft and Cisco exchanged words on enterprise collaboration software, but don't rule out IBM and Hootsuite.

Yammer Marries SharePoint
They can live happily in your organization. Just follow these steps.

Hang Onto Your DAM Assets
Your biggest challenge may be finding assets that are lost in the vast Siberia of DAMs and pretend-DAMs within your organization.

Sync This, Share That
The enterprise file sync and sharing market is cluttered with vendors, but we've got our eye on a few.

Research: Unlocking Knowledge to Engage Customers
How information integration and customer centricity can drive revenue
Learn how they did it

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How Businesses are Benefiting From Social

2014-29-May-Whole-Foods.jpgOne of the biggest topics to emerge from the Microsoft conference circuit this year is the concept of “working like a network” -- encouraging companies to rethink how they operate, collaborate and communicate by using enterprise social technologies to eliminate departmental silos. This allows companies to better adapt and respond to ever-shifting market conditions as well as improve knowledge sharing.  

To get a good understanding of what that vision looks like, watch Yammer’s Moments video. It shows how people within a responsive organization used Yammer to collaborate and create a product that made a difference for its customers. The video ends in a new product design job for an administrative coordinator, happy customers who fulfilled their goals, and a warm feeling about the power of enterprise social. This isn’t just marketing hype either: McKinsey & Company recently conducted a survey of leading enterprise companies on the use of social networks, and nearly 90 percent reported a measurable business benefit gained from implementing social platforms.

The Innovation Based Business Case for Social

2014-28-May-First-Flight.jpgIn management science innovation is typically thought of as a process which results in beneficial changes through novel ideas or solutions. Innovation is about change -- and change, volatility and flux have been the defining features of the business landscape since World War II and especially since the 1970s. As one commentator succinctly put it in 1990, organizations must “get innovative or get dead."

Let's examine four ways social business can be associated with innovation and look at the different ways each measures value.

Can Skype Translator Bust the Language Barrier?

While being interviewed on stage at the Recode Code Conference yesterday in Pailo Alto, Calif., Windows CEO Satya Nadella demonstrated some new technology the company has been working on. 

Skype Translator, as it is currently known, will give Skype near real time translation capabilities. The program -- which will be available on all devices -- currently supports 40 languages and is slated for consumer beta later this year. 

Nadella demonstrated the program in a phone call with Gurdeep Singh Pall, corporate vice president of Skype, who spoke German while Skype translated. Nadella spoke English, which was, similarly, translated by Skype for the benefit of Pall. 

In a blog post addressing the first public demonstration of the forthcoming technology, Pall had this to say: 

In our industry, we often talk about pursuing big, bold dreams, and how we're limited only by the power of our imaginations. Skype Translator is one of those endeavors, and I look forward to keeping you apprised of our journey to break down another barrier to human productivity and connection." 

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (28-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Improving Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

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Oscar Berg: 'Collaboration Pyramid' Holds the Secret of High Impact Social Business

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When Oscar Berg conceived the idea of a "collaboration pyramid," he did exactly what you would expect a social business expert to do. He shared the basic concept for the pyramid on his blog — so he could refine and improve it through input and feedback from his readers.

That's the value of collaboration, he explained. By sharing information and ideas, good ideas can become even better. 

Berg is a self-described digital strategist with a passion for simplicity and outside-in thinking … a man who devotes considerable time to envisioning the future of knowledge work.

More concretely, he is an experienced management consultant, author, speaker and CMSWire contributor based in Greater Malmö, the commercial center of southern Sweden.

He is passionate about helping customers become more successful by improving communication, sharing and collaboration — and values happiness above success. Happiness, he maintains, "comes when your work and words are of benefit to yourself and others."

The key, he explained, is sharing knowledge. And that is exactly what he plans to do during a CMSWire webinar next Wednesday, June 4 (see webinar details here).

Why You Should Keep an Eye on IBM and HootSuite

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Cisco hopes to make a splash in the enterprise collaboration software suite with its integration with Jive. More than a splash, actually. It wants to take on Microsoft.

Microsoft responded by telling Cisco, in so many words, "to bring it on."

There's another big player in the space, though. We can't forget: IBM, which entered the picture with its HootSuite integration in December.

Syncplicity Challenge: Give Up Your PC and Mac for 30 Days

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Everyone’s talking about the Mobile First, Cloud First world. In fact, shortly after being named CEO of Microsoft, Satya Nadella announced that from here on out Microsoft would become a Mobile First, Cloud First company.

Want to bet how many people at Microsoft headquarters in Redmond, Wash. still spend most of their work time on PC’s?

Rather than count, let’s just say most.

That being said, we do know of a company that has challenged its employees to go Mobile Only for 30 days. And not only did the employees agree to try Syncplicity's Go Lite Challenge: They also achieved their goal.

Lithium CMO: Klout is a Game Changer for Brands

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Since Lithium acquired Klout in late March, there's been considerable speculation about just what it would do with it. Now we know.

The San Francisco-based social customer experience platform announced two new products at its LiNC conference — Pop-up Communities and Klout for Products.

Whether the products will have the "disruptive" impact predicted by CEO Rob Tarkoff remains to be seen. Perhaps more important is how they reflect a maturing role of social networks in building relationships between companies, products and customers.

CMSWire interviewed Lithium CMO Katy Keim on the third and final day of the conference to get her perspective on the new products and other topics.

Post-Klout Lithium, New Native Ad Formats, More

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What a busy week. There's Lithium's post-Klout products, a new video-oriented social platform, an SDK for adding video ads to apps, six new native ad formats and an update to Sencha's desktop-app-to-tablet-app framework.

Plus, Pipeliner CRM has re-launched, Vobi has launched a new communication service, an updated report looks at trust and personal data, Moxie buys Simplybox technology, and a dyslexia app is looking for crowdfunding.

This Week: SAP Boosts Marketing Toolkit + We Smell a Windows RAT

SAP Adds Marketing Muscles
SAP acquired behavioral marketing specialist SeeWhy this week. But is the marketing cloud battleground set?

Stormy B2B Selling
Anyone looking to sell IT technology B2B has it pretty hard these days

Mobile Enterprise Like Rome
While important strides are being made, we are still years away from realizing the full potential of the mobile enterprise.

Collaboration ROI Fool's Gold
Collaboration ROI miners who dig for fool’s gold and find it think they have hit the jackpot — only to find out later that it is worth nothing

Beware the Windows RAT
The latest warning from the FBI bears a strange resemblance to a trailer for a poltergeist experience. 

Big Gains for Big Data
Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use.

The Definitive Guide to Content Migration (download free)
Intel migrated 300,000 web pages in only 8 weeks by automating their content migration.
Learn how they did it

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Integrating Yammer with SharePoint 2013: Navigating the Options

2014-22-May-Directions.jpgIn 2012, Microsoft Office General Manager Jared Spataro told the audience at the SharePoint Conference that “Microsoft is all in on Yammer and SharePoint.” Spataro made it clear -- Yammer would be the social collaboration tool of choice for SharePoint going forward.

Office 365 would be the first major beneficiary of Yammer integration, but SharePoint on-premises would see integration in future service pack releases. Microsoft would support SharePoint 2013’s out of the box social features for a period of time, but they would not be enhanced or developed further. This sent shock waves of confusion and concern throughout the SharePoint Community and has spurred heated discussion since.

The Catch-22 of Social ROI

Another year has passed and we are still trying to define the Return on Investment (ROI) for social tools in the enterprise. We are bombarded with stories of successful implementations but finding hard numbers that can be quickly applied to our own organization remains a challenge. The existence of failed efforts provides the holders of the money reasons to doubt the few numbers that can be pulled together.

Cisco CMO Reveals Her Pain Points

2014 May 20 Blair Christie Cisco 320 centr tm.jpgAbout 15 years ago, Blair Christie made one of those life-changing decisions. She gave up her notion of seeking her fortune on Wall Street to become the investor relations director for Cisco, helping to guide Wall Street's expectations for the networking powerhouse.

This week, amid the hullabaloo of the sprawling Cisco Live conference -- it takes up all three halls in San Francisco's Moscone Center plus an adjacent high-rise hotel -- Christie said she's oh-so glad she found the way to San Jose, where she now serves Cisco as chief marketing officer.

Stepping aside from the hoopla from the conference, she shared an inside look at her marketing strategies with CMSWire. We were particularly interested in which tools the mammoth B2B tech vendor uses to market itself globally, but also asked her about her mobile and social strategies, and about her biggest "pain points" as a CMO. 

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