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Social Business, Social Enterprise News, Analysis

Bring Your Workforce Together with Open APIs

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A funny thing happened over the last decade or so: Our work networks got really, really big.

It wasn’t that long ago that even the most seasoned salesperson’s address book would have maybe a couple hundred entries. Now, though, it’s common for the average worker to be connected to more team members, vendors, clients and conference contacts than the 500 LinkedIn counts.

What You Should Know About Mobile Content Creation

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Until recently there was a clear divide in the enterprise between mobile devices and less portable computers, like laptops and desktops. The former was used primarily to consume content, while the latter was used to create content.

But those lines are blurring at a surprisingly rapid pace, according to a new report by bigtincan. In its biannual survey on tech trends, the company found there was a 37 percent increase year-over-year in content creation on mobile devices like smartphones and tablets. (While laptops are, strictly speaking, also considered mobile tools, they were specifically lumped in with desktops in this survey).

In the simplest terms, that means more workers are using smartphones and tablets — their own or company-provided — to create work emails and documents as well as view them. There are a number of factors behind this trend, said David Keane, bigtincan founder and CEO.

Week in Review: Cloud Security Exposed + Using ROI to Gauge Social

Oracle's Digital Marketing Showcase
Oracle touted marketing cloud integration at its annual conference, while Larry had to do his own demo.

Enterprise Marketing Struggles 
Teradata's digital marketing survey reveals integration challenges.

DON'T Use ROI to Measure Social Success?
ROI has some challenges when it comes to technology investments.

No Integration, No Laundry
Social can't succeed without business process integration.

More IPO Woes for Box
Is it the market -- or is it Box?

Tough Week for Cloud Security
Rackspace's reboot of its public cloud left customers in the dark.

A Marketer's Guide to Selecting a Web CMS
Learn how to streamline enterprise content publishing.
Get the Guide Now

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Week in Review: Cloud Security Exposed + Using ROI to Gauge Social

Oracle's Digital Marketing Showcase
Oracle touted marketing cloud integration at its annual conference, while Larry had to do his own demo.

Enterprise Marketing Struggles 
Teradata's digital marketing survey reveals integration challenges.

DON'T Use ROI to Measure Social Success?
ROI has some challenges when it comes to technology investments.

No Integration, No Laundry
Social can't succeed without business process integration.

More IPO Woes for Box
Is it the market -- or is it Box?

Tough Week for Cloud Security
Rackspace's reboot of its public cloud left customers in the dark.

A Marketer's Guide to Selecting a Web CMS
Learn how to streamline enterprise content publishing.
Get the Guide Now

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Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

 

Is Your Intranet Stuck in the Stone Age?

2014-3-October-dinosaurs

The reason no one uses your organization’s expensive collaboration software is because your employees absolutely hate your intranet.

You would think that by 2014, we’d be past stone-age issues like cluttered landing pages or non-existent search options. Sadly, dinosaur intranets are still the reality for many enterprise organizations.

Are you an intranet dinosaur? Let’s bring your intranet back into the 21st century.

What CX Experts Learned This Week #OOW14

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After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales.

There were funny moments during the conference, such as when Oracle's social team learned that #OOW is the hashtag for out-of-wedlock -- not to be confused with #OOW14, the show's official handle.

But there were also serious discoveries, such as how quickly companies are shifting to customer-centric thinking and why B2C companies are adopting B2B tactics.

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (01-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Build vs. Buy Marketing Cloud

Join CMSWire and Tealium on October 14th. In this one-hour webinar, get leading industry advice on marketing cloud technology.
 

> Register Now

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Social Will Not Succeed Without Business Process Integration

2014-01-October-Integration.jpgIt's been said “the definition of insanity is doing the same thing over and over again expecting a different result.”

We see this theory in action every day within most corporate environments as businesses try to apply the latest technology without understanding how to integrate it into their daily business processes. Information Technology and business groups make this same mistake repeatedly with the same result -- lack of adoption and usage across the enterprise resulting in a failed implementation. Users don’t hold onto legacy technology because they fear change: they crave change! But in order to be effective, the technology has to be woven into the user’s daily business processes.

Ellison Does His Own Demos, Loves His New Job #OOW14

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It was classic Larry Ellison on stage, part brilliant computer scientist, part hammy comedian, always entertaining.

Oracle OpenWorld, his company's mammoth annual convention that virtually shuts down the heart of San Francisco's SoMa district, will continue through tomorrow.

But Ellison's keynote presentation yesterday pretty much solidified the intended message for the capacity crowd: Oracle, which trailed its rivals to the cloud, now wants to be king of the cumulous.

ROI Is the Wrong Tool to Justify Social Investments

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Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point, but the question remains how to measure the value associated with social media and social networking. To do this, companies look for a Social Return on Investment but get hung up in the process. Why does this happen? 

Week in Review: B2B Analytics Analyzed + Best Ever Collaboration Tool

Avoid LinkedIn's Penalty Box
Think twice before you hit "share" on this social network.

Make Sense of B2B Marketing Analytics
You know analytics work. Do you know how they really work?

Best Enterprise Collaboration Tool Ever
The debate is over. Collaboration will never be better than this tool.

Social Business Collaboration's Caveats
Don't launch a social business tool unless you've considered options.

Inside HP's Big Data Play
Why did HP bring Autonomy and Vertica under one big roof?

Worthy $8.3 Billion Investment?
Inside SAP's move to acquire business travel management software provider Concur.

A Marketer's Guide to Navigating the Internet of Things
Reach users across all the devices & maintain a cohesive view of the customer.
Get the Guide Now

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The Metamorphosis of the Social Enterprise

2014-26-September-Change.jpgThe Social Enterprise is dead … but it hasn’t disappeared. Rather, it has been replaced by a remarkably similar concept: the Digital Workplace. According to Gartner, the Digital Workplace "enables new and more effective ways of working, improves employee engagement and agility, and exploits consumer-oriented styles and technologies."

Lost Your Phone? You're Probably a Guy [Infographic]

2014-25-September-battle-of-the-sexes.jpgIn the spirit of everything politically incorrect, let's talk about the superiority of women over men. OK, that's a stretch.

Let's talk about the documented, somewhat scientific finding that men can be much more irresponsible than women when it comes to losing their electronic devices.

That's the conclusion from TeamViewer, a provider of remote control and online meetings software. The company just announced the findings of its airbackup Employee Behavioral Study, which examined the behavior and attitudes of American office workers and how they affect on-the-job data loss.

Based on a sponsored Harris Poll of more than 2,000 American adults last month, men just can't keep their phones in their pockets.

Nearly half of employed men (46 percent) admit to being likely to lose the electronic device they use for work and all the important company files on it, compared to only 27 percent of employed women. And young men are the worst — with a whopping 60 percent of men ages 18 to 34 years-old owning up to likely device loss, compared to 30 percent of women in the same age group.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (24-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Build vs. Buy Marketing Cloud

Join CMSWire and Tealium on October 14th. In this one-hour webinar, learn the techniques to choose a marketing cloud.
 

> Register Now

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Don't Launch a Social Business Collaboration Solution Unless ...

2014-24-September-Kick-Off.jpgIt’s the season in which I find myself doing a lot of armchair quarterbacking on the weekends (which involves yelling at the TV from time to time -- Go Hawks!). I know I’m not alone. When you are that involved in the outcome, it makes the wins all the more sweet.

During the work week, I have the pleasure of actual quarterbacking for business collaboration, in partnership with customers and clients -- not to mention my own team. What I've seen is that the philosophy you bring to the table makes a real difference to your success.

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