“It’s the journey, not the destination.”
This well known cliché holds true for enterprise social maturity. In the Wizard of Oz, Dorothy and her friends traveled the yellow brick road believing the wizard would fix all their problems. Turns out there was no wizard -- just a man behind the curtain. But they didn't need a wizard, because the answers and abilities to solve the problems lay within.
When you first embark on your journey to enterprise social business, it's hard enough to define the path, have a concept of the grand vision and take the first few steps to piloting and experimenting within a new world of technology. As the journey matures, the focus turns to finding like-minded people to evangelize and support, understanding detractors and defining the boundaries of the path within your organization.