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Social Business, Social Enterprise News, Analysis

This Week: Marketing Automation Meets Gmail + Hybrid Clouds and SharePoint a Good Marriage?

IBM: Nothing Like Us Out There
IBM's vision with Mail Next? Upgrading mail with social business capabilities and giving mail users the ability to share with a wide audience, IBM told CMSWire this week.

Marketing Automation Meets Gmail
Cirrus Insight's integration of Pardot and Hubspot marketing automation with Gmail means Pardot and Hubspot customers who use Salesforce will have access to all of their marketing automation intelligence in their Gmail inbox. Meanwhile, Forrester produces its top nine marketing automation vendors.

Better Yammer-ing
Using Yammer? Here are four suggestions for improvement and ultimately better social collaboration.

Telecommuting and its Downside
Working from home is the best job ever … as long as you're willing to tether yourself to technology, produce twice as much as you would in an office, blur every possible work-life boundary and have the discipline to bite your tongue when someone asks you if you ever plan to get a "real" job. 

Save Your Big Data from Landfills
Dealing with your big data landfill requires a new strategy that goes beyond the current data preparation methods used by IT.

Hybrid Clouds for SharePoint?
The hybrid cloud is the talk of the industry for 2014, and a hybrid cloud for SharePoint/Office 365 is no exception. But not everyone is going hybrid, at least not permanently.

Maximizing the Value of Online Marketing Video
Tips for content marketers considering adding video to their content marketing strategy.
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3 Strong Business Arguments for Having an Intranet

What is the purpose of an intranet? How can it contribute to an organization’s bottom line? What does it take to "sell" the idea of an intranet?

These are questions that many intranet professionals have grappled with over the last few years.

Some answers include: to manage organizational knowledge, to publish content, to be a communication tool, to enable collaboration, to build culture, to improve knowledge sharing, to support decision making, to better manage content …

While these are all valid and useful functions that an intranet can provide, they are more "steak" than "sizzle."

Is Collaboration at Risk of Becoming Siloed?

Is Collaboration at Risk of Becoming Siloed?There’s a lot to be said for best of breed software, but one thing that hasn't been said is that these tools could be signing their own death warrant.

OpenText Evolves Biz Management with Tempo Upgrade

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OpenText is redesigning the way business information management is done with a number of new upgrades to its OpenText Tempo product line. The upgrades also offers practical examples of how its Project Red Oxygen will work.

The upgrades, announced this week, are intended to provide users a way to increase business productivity through secure social collaboration. OpenText is changing Tempo — essentially a collaboration application — into something that covers all the bases of enterprise collaboration, including enterprise file synchronization and sharing.

Email Reimagined: Memories of Coordinator in Visions of Mail Next

emailreimagined.jpgIt was over 20 years ago now. I was a young hotshot IT guy and the company I was working for needed to communicate to Asia and Eastern Europe. My boss latched on to a Novell MHS (Mail Handling System)-based solution called Coordinator by Action Technologies. Coordinator was later sold to DaVinci which at that time sold a competing product in the Novell MHS-based email world. It was truly a store and forward time when we would deliver messages through CompuServe -- in addition to direct international long distance phone calls.

Lessons for Collaboration from the World of SEO

Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables. Instead it increasingly relies upon two key items: the serendipity of finding content and expertise that is just right, right now, and the willingness of people to exchange their time for that expertise.

In short, collaboration is mirroring the shifts taking place in the world of SEO.

5 SaaS Advantages To Confound Your Competitors

Software-as-a-Service (SaaS) is not just about cutting costs anymore, it’s about getting a competitive edge. While slashing capital expenditure on software is still a primary reason for taking the SaaS route, recent research from IBM shows that leading companies are using it to give them an edge over the competition.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (5-Feb-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Forrester Discusses Secure Collaboration
Join Forrester VP/Principal Analyst Rob Koplowitz on Feb 18th to learn how to drive value with collaboration, while still protecting critical assets.

> Register Now

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Enterprise Collaboration, Made for Mobile

Enterprise Collaboration Made for MobileWe've all seen the mobile snowball effect in the enterprise. It's driven in part by the consumerization of IT and the bring your own device movement. The more we use mobile, the more opportunities to conduct business on the go become available, so the more we rely on mobile. This is great, but brings with it some challenges.

IBM on Mail Next: No One Else Offers Anything Like This

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Remember that email you sent asking someone to do something? Me either. Delegating tasks are great, but follow-through to ensure the tasks get done -- in an electronic world -- can be challenging.

Therein lies one of the major pain points IBM attempts to solve with its forthcoming email social business collaboration platform, Mail Next. 

"The most important problem is that of recall and prioritization," Kramer Reeves, director of product management with IBM Messaging and Collaboration Solutions, told CMSWire. "When an action comes in by email, how do we solve the problem of remembering who we assigned the action to or who we asked for help? Mail Next’s follow-up mechanisms solve this problem, using technology in place of memory, and allowing us to put our full focus on the work. The impact of this feature will be on management, executive assistants and really anybody who uses email."

How Social Technologies Impact the Balance of Power

How Social Impacts the Balance of PowerOrganizations, businesses and entire industries are becoming more social. Does that really translate to better collaboration?

Extreme Goes Deep at the Super Bowl with Analytics

Networking hardware makers are seeing a unique opportunity in analytics. Why? All the data passes through their pipes. Extreme Networks has grabbed onto this trend with the release of an analytics product that was rolled out at the Super Bowl on Sunday, providing detailed information about the digital activity on the wireless network in MetLife Stadium.

Do Enterprise Social Networks Really Help Collaboration?

One of the most cited reasons that companies deploy enterprise social networks is to enhance collaboration. It’s easy to see why. The theory goes “Your team will collaborate better with an enterprise social network helping people to share information more easily.”

But is this true? Can sharing information more easily really help people to collaborate better?

4 Ways to Make Yammer a Better Workplace Tool

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Ever since Microsoft bought Yammer in June 2012 and announced plans to integrate it with SharePoint, there has been considerable interest in the social network and getting the most out of it. Now GoodData has entered the fray. It researched how companies use Yammer in the enterprise, and offers four suggestions for improvement.

The Fall of Collaboration, The Rise of Cooperation

oldtools,newtricks.jpgIt’s the year 2014, and we are trying to do today's jobs with yesterday's tools.

As we move into a new way of work -- one based on more fluid and looser connections, grounded in freethinking, humanist and scientific approaches to the social contract -- it's becoming clear that the traditional model of "collaboration tools" is based around outmoded structures of control rather than the shape of our work today, or the nature of networked sociality. We need a different take on the tools we are using to get work done, one based on open cooperation at the core of our work instead of closed collaboration running alongside it.

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