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Social Business, Social Enterprise News, Analysis

Save Your Tears, Intranets Aren't Dying

Save Your Tears, Intranets Aren't DyingExpect nothing new for the intranet this year. No new major innovations, or paradigm shifts, or evolutionary arcs. The intranet will not die, nor will email, nor will any other enterprise technology. Some of the supposed "experts" (who are really just grandstanding) have predicted in recent years the death of the intranet, the death of email, the death of enterprise social media (one self-proclaimed guru even told me recently that wikis are dead). No one is dying, and no one is giving birth to any great innovation.

Nor should you be fooled by old sheep in new clothing with five-dollar handles like “digital workplace” and “enterprise social network.”

Sign Posts to Watch on the Social Enterprise Journey

goldenpath.jpg“It’s the journey, not the destination.”

This well known cliché holds true for enterprise social maturity. In the Wizard of Oz, Dorothy and her friends traveled the yellow brick road believing the wizard would fix all their problems. Turns out there was no wizard -- just a man behind the curtain. But they didn't need a wizard, because the answers and abilities to solve the problems lay within. 

When you first embark on your journey to enterprise social business, it's hard enough to define the path, have a concept of the grand vision and take the first few steps to piloting and experimenting within a new world of technology. As the journey matures, the focus turns to finding like-minded people to evangelize and support, understanding detractors and defining the boundaries of the path within your organization.

News Bites: Real Time TV Analytics, 'Personal Sync' and More

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Mucho news this week. In social analytics, Bottlenose partnered with Critical Mention to offer real time analytics for TV and radio as well as social, Sysomos is integrating its data with Tickr's enterprise platform and a new Brandwatch API uses Twitter data from Gnip.

Plus, Tact has released a mobile "personal sync platform," and Neustar's Platform One draws on offline and online marketing data to find the reasons behind sales.

This Week: Forget the Funnel + Rethinking the Rush to the Cloud

Forget the Funnel
Marketers should throw out the old rulebooks, because what was right yesterday doesn't necessarily translate to today.  

Psssst: Want to Engage Customers?
Want to know a secret? How about four? Find out the four attributes of great customer engagement.

Employees Want Mobile Doc Access
The results are in and improved document sharing topped employee demands for collaboration technology.

Box IPO Finally Official
After months of rumors, Box filed its IPO this week, revealing some sobering figures in the process.

Rethinking the Cloud Rush
When vendors rush services to the cloud, they ignore customer needs for security and data privacy. 

SAP Shakes Up Data Warehousing
SAP's latest update to its data warehousing play promises to deliver what the customers want: the information they need to act.

The 3 Stages of Digital Marketing
Prepare for the complex challenge of multi-channel marketing by taking a more scientific approach.
> Read the White Paper

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LinkedIn Asks: How Good is Your Content?

LinkedIn is stepping up its focus on content. After releasing a site-wide Publishing Platform last month, the professional social networking site will be launching a Content Marketing Score and a way to measure trending content. 

Amazon Joins Trend of Desktops in the Cloud

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Amazon today announced a new cloud-based desktop service that may suit companies where more workers are using their own devices to connect to the enterprise.

Amazon WorkSpaces allows end-users to access their documents or applications remotely from Amazon Web Services (AWS) by both computers and mobile devices, including iOS, Android and Amazon Kindle Fire tablets.

A company's Active Directory can be integrated so users can continue to logon with their work credentials. Including storage, directory access and a desktop, it costs $35 per user per month.

Enterprise Collaboration Tools a 'Must' For Business Success

AIIM lede.jpgMost organizations see collaboration as crucial to their success, but nearly two-thirds of those organizations feel confused about the dovetailing of collaboration and social tools.

And while document and content sharing outside the firewall is considered a necessary evil, many onsite systems have been secured against access to outside systems, forcing business workers to rely on unsecured file sharing systems.

These results and more from recent AIIM research points to a C-Suite that favors collaboration, but puts many obstacles in the way to achieving it.

Thank You, Jive, Let's Get Producteev

ProducteevDomestic task management is hard enough, unless you’re one of those drones who gets a charge from crossing something off of your “honey do” list. 

Put yourself in the office where teamwork and collaboration are defaults and keeping track of things — like who’s doing what, where’d you put that, when are you going to finish your part so that I can do mine, what’s the priority — becomes a nightmare.

Or not, if you have Producteev, a social task management solution, offered by Jive.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (26-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Learn How a Content Hub can Harmonize Your Marketing
Improve your marketing timeliness, consistency, and efficiency.
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Vendors Fail Regulated Industry Customers with Rush to the Cloud

Judging from the messaging, reviews and conversations that came out of the SharePoint conference earlier this month, the word from Las Vegas could be summed up as, "It's all about the cloud stupid!" 

With Office 365 growth surpassing SharePoint's, Yammer the new focus of social and the newest buzzwords, Office Graph and Oslo, the drum beat you hear is the continued push to the cloud.

The $100 Billion People Directory

Facebook started off as a people directory. Why connecting people is the new goldmine both inside and outside organizations. 

This Week: Facebook Beyond the Like + SharePoint's Next Step

Facebook Likes: Forget 'Em
We all like "likes." But there are three other Facebook metrics that provide businesses with far more valuable insight.

Hail to the CCO
Rockstar chief customer officers (CCOs) are those who realize their role is about uniting their organization.

What's Next for SharePoint?
Microsoft continues to innovate in the social space, but it's making it loud and clear that its primary focus is on the cloud as a delivery mechanism

CMO, CIO Examined
The CIO role is fading away, a point not well taken by a practicing CIO. Meanwhile, the CMO may be the most enigmatic executive in the C-Suite.  

Microsoft SQL Trumps Oracle?
Microsoft's SQL Server 2014 released to manufacturing this week will give Oracle users a boatload of reasons to consider ditching.

Analysis of Analytics
We were all over the Predictive Analytics World this week. We shared tips on big data, examined how to cut costs and increase output and talked about how Blackjack can help improve marketing analytics.

Context is at the Heart of Great Customer Experience
Join next Tuesday to understand why delivering contextually relevant messages matters.
> Join Us March 25

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Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (19-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

eBook: Measure Return on Knowledge in a Big Data World
Use the knowledge contained within systems and people in your organization to stay competitive.
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Cisco, Google Collaborate on Chromebook #EnterpriseCon

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Google and Cisco are putting their enterprise collaboration faith into the little $200 laptop.

Or maybe they're just trying to gang up on Microsoft.

No matter how you slice it, the companies announced today at Enterprise Connect in Orlando a collaboration for collaboration software: the Cisco WebEx experience on Google's Chromebook and the integration of Cisco UC technologies into Google Apps.

The Future of SharePoint and the Social Pivot

SharePoint and the Social PivotEveryone wants to understand the future roadmap of SharePoint. There is no shortage of content and discussion around Microsoft’s every move in the content management and collaboration space, with both angst and praise expressed about each individual feature and announcement. As with the idiom "not see the forest for the trees," focus too much on the short term features and you may lose sight of the broader SharePoint platform strategy.

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