From the earliest days of SharePoint, companies were attracted to the platform's range of functionality, relatively quick installation and the ability to shape the platform to meet an organization's unique business needs.
But as Microsoft shifts its focus to the cloud, many organizations are struggling to maintain the last point -- as the ability to shape SharePoint Online (SPO) is not quite the "Swiss army knife" that its on-premises version has been for the industry.
While Microsoft pushes forward with its NextGen portal solutions on top of Office 365, there is a gap in understanding how these new pieces will fit into existing strategies.
As a result, companies are increasingly looking at hybrid solutions, which promise the bet of both worlds: management and control over data, maintaining custom solutions and custom branding, combined with the power and innovation of new cloud platform capabilities. In effect, the cloud has expanded the options available to organizations -- not limited them.