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Social Business, Social Enterprise News, Analysis

OpenText Wants to Help Customers Connect with New Experience Suite

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Most businesses seem to understand it's important to create a consistent, multichannel digital presence — at least if the goal is to attract and retain customers. But that's easier said than done.

As the folks at OpenText explain, "The challenge is to extract value from managed content, optimize and personalize that content delivery and bridge the chaotic interactive world with the secure data repositories that reside behind the firewall." And don't forget to deliver these compelling and engaging experiences while adhering to all your established information governance policies and standards, OK?

No wonder why so many customer experience objectives fall flat — and why companies like OpenText are creating new solutions for delivering relevant, interactive experiences on screens of all sizes.

Lessons Learned From Cargill's Yammer Enterprise Launch #SPC14

The 10:30 am slot on day two of SharePoint Conference 2014: Many conference goers were already bleary eyed from a combination of “networking” and jetlag but the packed room held an air of anticipation. I find the customer sessions at Microsoft SharePoint conferences are often amongst the best and for this session I hoped to hear something with a little more depth than the now tedious “Go Yammer” marketing cheerleading. I wasn't disappointed.

How to Make Top Employees Happier and More Satisfied #SXSW

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Is corporate America more concerned with attracting top employees than developing the ones they have? That's the contention of John Hagel III, a director at Deloitte Consulting  and co-chair of the Silicon Valley-based  Deloitte Center for the Edge, which tries to help senior executives make sense of emerging opportunities in business and technology. 

Hagel spoke at the 21st annual SXSW Interactive Festival in Austin, Texas on Friday. SXSW — which stands for South by Southwest, in case you are unfamiliar — offers a unique convergence of original music, independent films and emerging technologies. The five-day event ends tomorrow.

The Complexity-Simplicity Trade Off

Some years ago I listened as a CIO for a large organization boasted about his new sales management system. The new system required sales reps to go through 14 steps in order to enter a sales lead. The old system required four steps. 

This Week: Oracle's Getting SaaS-ier + SharePoint Wins in Vegas

Oracle's Getting SaaS-ier
Oracle's up to it again -- acquiring companies. What's behind their latest strategy

Digital Marketing Disconnect
Digital marketing is a hot topic in the tech sector right now, and the necessity of understanding customer needs and responding in real time will only become more critical and more complex as channels and choices multiply.

SharePoint Wins in Vegas
In Vegas, Microsoft shows it's closing the gap between Yammer and SharePoint. Also at the SharePoint Conference, we found ways to ease navigation in SharePoint 2013.

Enterprise Software Ratings Shakeup
They call themselves a disruption to Gartner and Forrester, and say they have the in-the-trenches reviewers to prove it. 

Reduce Big Data Anxiety
Big Data stress? We break down big data and analytics into digestible terms that earth people can understand. 

SAP HANA Goes for Jugular 
SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies, in the enterprise and beyond it.

Web Content & Customer Experience Management Guide
Learn how CXM and Web Content Management service providers can help you deliver quality experiences.
> Download the Guide

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Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (6-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Web Content & Customer Experience Management Guide
Learn how CXM and Web Content Management service providers can help you deliver quality experiences.


> Download the Guide

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SharePoint Adoption Tips and Tricks #SPC14

As organizations struggle to provide users with meaningful solutions to improve daily work, user adoption has become a big area of focus. In many cases, the adoption issue has little or nothing to do with the technology and really comes down to the culture, the people and the end goal.

How We Hack Tools to Help Us Collaborate

How We Hack Tools to Help Us CollaborateSome people are emailers, some are instant messengers, and some are old fashioned pick up the phoners -- I get that. So when new team members join Phase2, I like to know how they prefer to communicate.

 

Navigating the Microsoft Forms Roadmap #SPC14

Tuesday morning at the SharePoint conference people packed the room for the news on the updated Forms Strategy from Microsoft. Since the announcement that InfoPath 2013 would be the last release, the community has been waiting to see what would come next.

Deep Dive Into Oslo and Office Graph #SPC14

If you've followed the chatter coming out of the SharePoint Conference in Las Vegas, you've probably heard of Microsoft's new framework, Office Graph and Project Oslo, a new search-driven app built on Office Graph. In a standing room only ballroom, Cem Aykan, senior product manager, Enterprise Search at Microsoft and Ashok Kuppusamy, group program manager, Microsoft, dove deeper into these two topics and showed us how Microsoft is pushing the envelope for more modern user experiences across the SharePoint and Office families.

Socializing SharePoint #SPC14

Socializing SharePoint #SPC14"Work like a Network." Spend enough time at SharePoint Conference 2014 in Las Vegas and you're bound to run into this message. It’s central to the short-term improvements that answer questions about Yammer and SharePoint, and even more central to new investments that Microsoft calls Inline Social, Groups and Office Graph.

Since Microsoft acquired Yammer in 2012, it has marched forward with the message of “Yammer First.” The company has encouraged businesses to lead with Yammer whenever possible and promised new integrations that will transform the ways users work together.

In two keynotes at the SharePoint Conference yesterday, Microsoft revealed some of the new ways it is integrating Yammer into existing Microsoft tools. Here are our takeaways.

Should the CIO Report to the CMO?

It was the "wow" moment of the business conference.

Meghan Walsh, senior director of eCommerce Platform System Management for Marriott International, told the Gilbane Conference in Boston in December that the CIO reports to the CMO at her organization.

“Ooh.” “Aah,” came murmurs from the crowd.

Well into 2014 now, the topic of CIO and CMO is still a hot one. Do people believe it's an effective C-Suite strategy? Depends on who you ask and what type of organization it is, information technology and marketing executives told CMSWire.

Bill Clinton Calls for Free Ukraine in Speech to Technologists

Bill Clinton Calls for Free Ukraine in Speech to TechnologistsFormer President Bill Clinton today called for a free Ukraine and called the former government there "clearly corrupt and ineffective." He also called on technologists in the audience to help resolve global economic inequality.

Speaking to an audience of thousands of software specialists gathered in Las Vegas for Microsoft's SharePoint Conference 2014, he told the audience the two leading obstacles to stability in the world today are political violence and financial inequality, and he called on technologists to help ease them through investment by government, innovation in the private sector and programs by nonprofit foundations like the Gates Foundation and his own foundation.

Social Business Software: 2 Sides of Disruption

Social Business Software: 2 Sides of DisruptionDisruption can be seen as a force for good or evil. On the one hand the business world celebrates the disruptive effects new social business technologies are having on the status quo -- in everything from marketing and customer service to recruitment and sales. On the other, when it comes to internal collaboration and communication, social business software (SBS) is seen as disruptive in that other sense of the word -- a distraction from the job at hand.

This Week: Marketers Depend on IT + Dropbox Strikes Gold

Survey Says? Make Surveys Better
Forcing survey-takers to opt-out. Creating surveys that take longer than 15 minutes. Not including any open-ended questions. Doing any of this? Here are five ways to make your marketing surveys better

Oracle Gets BlueKai. What's Next?
Oracle Corp. appears to have an insatiable appetite for marketing technology. Its latest deal is BlueKai. Marketing wonks should keep their eyes on Marin Software, a provider of a cloud-based digital advertising management platform, as a possible buyout target

Making BYOD Work
BYOD is all but inevitable today, but you must create a comprehensive BYOD strategy that identifies which mobile devices, applications and services to support. It should also provide policies and procedures to guide help-desk and customer-service employees. 

Long Live Email Collaboration
With all the anti-email push out there, we need to allow people to collaborate with the tools that they are comfortable using. Email is comfortable.  

Why IBM's Cloudant Acquisition Matters
Feeling the pressure to innovate, IBM bought infrastructure-as-a-service brand SoftLayer last year, and it’s why they purchased big data-database provider Cloudant this week.  

Golden Days of Enterprise IT
These are golden days for enterprise (and wanna be enterprise) IT vendors. You don’t have to look any further than the (now confirmed) $350 million Dropbox raised last month to prove it. 

Tech Brief: Agile Digital Marketing for the Enterprise
Learn how integrating your marketing tools into one system can benefit your business.
> Download the Brief

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