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Social Business, Social Enterprise News, Analysis

4 Ways to Kick Start Your SharePoint Implementation

2014-17-June-Motocross.jpgWe've discussed the importance of proper planning, change management strategies and providing end user training in order to ensure a successful SharePoint implementation. While it is definitely good to have a plan or strategy in place for any software project, with the fast pace of change you shouldn't wait until you have the entire project complete before rolling out anything. If you wait too long to deliver something, users will get impatient and the project will lose momentum.

What You Can Do About Your Failing Social Implementation

2014-16-June-Hurdles.jpgOrganizations looking to implement social solutions face common barriers to success: lack of defined purpose, absence of executive support, unsupportive work culture, poor implementation planning. And while the numbers may seem daunting -- with Gartner estimating that 80 percent of social initiatives will fall short of expected goals through 2015 -- the following guidelines can help set a social initiative on a path to maturity.

Why Social Implementations Fail

2014-13-June-Stalled.jpgIn early 2013 Gartner published a report indicating 80 percent of Social Business efforts will not achieve their intended benefits through 2015. That is a staggering number and a bold prediction to say the least. Gartner can back up  from the data unearthed during its extensive research into social business.

At the same time, the importance of social as an integrated business tool is mounting. In 2013 MIT Sloan Management Review released a report stating that 18 percent of respondents to their Social Business Survey in 2011 said social was “important today.” In 2012, that number increased to 36 percent and in 2016 this number is expected be 69 percent.

As social grows across industries and vertical markets, many companies are facing common implementation barriers. The interest in using the solution runs high at the start and then slowly drops off as organizations move to deploying it across the company, leaving many organizations wondering why this is happening and how it can be addressed.

Google Creates New Platform to Help SMBs

Customers are the heart of any business. We all know that, but now Google said so — so we know its true.

Managing customers across a number of different channels, however, is difficult. To help businesses do just that, Google has launched Google My Business.

Google My Business (GMB) offers business the ability to manage at least the Google channels including Search, Maps and Google Plus.

Given the number of small and medium sized businesses (SMBs) that are using Google to connect with customers, the only thing surprising about this is the fact Google hasn’t introduced something like it before.

5 Ways to Keep Employees Focused and Productive

2014-13-June-Trying-to-escape-by-Asa-Aarons.jpgWhether it's the World Cup soccer tournament or just beautiful weather, there's a world of distractions for employees struggling with work-life balance. And if you add "time to play" in with those increasingly co-mingled concepts of work and life, it really makes you wonder how any business gets work done. 

How do you maintain morale and productivity in The Era of Constant Distractions — and real or imagined ADHD?

"We used to ask employees to leave their mobile phones in a basket by the door to the conference room. But that just seemed to make them more anxious and distracted. So now they can bring their phones into the meetings. The only rules: They need to be on silent and they can't stare at their phones," explained one team leader at a digital marketing agency.

We have some other advice for keeping meetings on track, too. But first things first. There's a major sporting event in play, so let's figure out how managers can get the best out of their workforce in spite of it.

This Week: Who Cares About E-Commerce? + 6 Rockin' Enterprise Social Platforms

Customer Knows Best
Citing his own company's 'reinvention,' SDL's chief said failing at customer experience is not an option

Still Care About E-Commerce?
It was all we could talk about 10 years ago. Numbers tell a different story today.

Enterprise Social Kings
New kids. Old kids. And the capabilities that make these six enterprise social platforms lead the Forrester pack. 

Transparency Rules in Enterprise
If people know what’s in it for them, they are more likely to get involved with your Enterprise Social Network tool.

Big Lessons for Data
Big data is no longer the sole domain of big companies.

Sync & Share on Public Clouds?
EFSS provider Egnyte will now leverage Google Cloud Services to store client files.

The Future of B2B Ecommerce
The 3 B2B Tips You Need to Know
Learn how they did it

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Microsoft Teases New Outlook Web App

For those that have been waiting for Microsoft’s Outlook Web App for Android, it's here. Sort of. Microsoft, which flagged it at the Microsoft Exchange Conference (MEC) in March, finally announced a limited release, which it described as a precursor to a future full release.

The new app works pretty much the same as Outlook on Windows, offering users access to contacts, calendars and email. However, before you rush to download it from the Google Play store, keep in mind that it is only available to Office 365 users on business plans.

Why These 6 Enterprise Social Platforms Lead the Way

There are some new kids in town. And some old ones still on top.

Forrester released its first Wave for Enterprise Social Platforms in three years this month. In its second quarter  2014 report, it named IBM, Zimbra and Jive as leaders for the second time, and tossed Salesforce, Microsoft and Tibco in the top for the first time. Zimbra was formerly known as Telligent.

 IBM Connections, Salesforce Chatter and Communities, Microsoft Office 365, Zimbra Communities and Tibco tibbr were cited as leaders in the space.

Gartner had a similar take on leaders of social software.

Yammer Expands Support to 28 Languages

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Social business is only as good as the ability to communicate in the local language. 

To tackle that, Yammer is offering localized versions. The web client now supports 28 languages. In addition, its mobile apps come in 12 languages and both the iOS and Android apps have a message translator.

Invite the Right People for Enterprise Social Network Success

Launching an Enterprise Social Networking Tool (ESN) can be daunting. But if you invite the right people to the initial launch, it can make a difference in the adoption and success of your ESN across your organization. There are a few types of people you'll want to invite as they all play important, but different roles in the organization. And if you want to get them really involved? Play to the WIIFM mentality: if people know what’s in it for them, they are more likely to get involved.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Forrester Research and Zoetis as we explore how digital marketing departments are reinventing themselves to become more agile and deliver better experiences. This is an exclusive one hour webinar on July 9th.
 

> Reserve Your Seat Today

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Oscar Berg: 'Collaboration Pyramid' Improves Enterprise Communication

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Technology can help companies adapt to today's fast-changing landscape, but digital strategist Oscar Berg says firms also must develop a "communication culture" throughout the organization.

Berg, who works with the Avega Group, a consultancy in Malmö, Sweden, discussed the need for greater collaboration during a one-hour CMSWire webinar last week. He explained why businesses should change, how they can change and the technologies that can help them.

Why? Because factors including new consumer behaviors and  rising global competition are making business unpredictable. "This means organizations can't do long, detailed planning. Instead they have to be prepared for change, to quickly adapt to new conditions and situation," he said. "This is quite a challenge."

News Bites: Google's Enhanced E-Commerce, Foko Desktop, More

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Google enhances e-commerce, Apple defaults to Bing and Foko goes desktop. Plus, customers most value efficiency and there's a new Neo.

Here's a sample of the latest news.

This Week: Microsoft as Collaboration King + De-Junking Content

Don't Lose Your Marketing Vision
Sure, you've got marketing automation. But you can't abandon your strategy

Google Brain?
We're only about 15 years away from computers handling natural human language and experiencing emotions, a Google exec said.

Hey, Yammer, Let's Collaborate
Microsoft's "document conversations" for Office 365 combines Yammer and business document collaboration.

Microsoft Plays Numbers Game
Cisco and Microsoft each claim to have the best enterprise collaboration software. But Microsoft's first-quarter numbers ended the argument, for now.

Simply the Best?
SAP was all about keeping things simple and making things free at its annual conference this week. Meanwhile, its former HANA chief may soon have a new gig.

De-Junk Your Content
You need to be smart about what information you keep and how you keep it. 

Get a Real ROI From Social in 5 Steps
A 5 step plan to help you get the most out of your social investment.
Download the White Paper

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What Does a Chief Collaboration Officer Do?

2014-05-June-Adkins-Mark.jpgIn my 25 years covering and analyzing the vendors and end users in the collaboration space, I have never run across anyone with the title of Chief Collaboration Officer. Nor do meet many people who have the background in collaboration to support the title.

So what does a Chief Collaboration Officer (CCO) do? 

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